#analytics

#analytics

Data visualization tools are essential in translating complex data into actionable insights.

Choosing the right data visualization tool depends on the business's data analysis needs, level of customization required, and compatibility with existing data systems. [ more ]

Couchbase is introducing a columnar side-car to enhance analytics performance for real-time data.

The new service, available through the Capella DBaaS, includes support for Tableau and PowerBI for analytics development and visualization.

Couchbase emphasized its approach differs from MongoDB, stating that MongoDB's indexing structure consumes more memory and does not scale as efficiently. [ more ]

Understanding goals is crucial for analyzing content marketing success

Google Analytics provides key metrics for monitoring content quality and user behavior [ more ]

TikTok's Creativity Program Beta now Creator Rewards Program

RPM calculation based on originality, play duration, audience engagement, and search value. [ more ]

Longer videos are gaining popularity on TikTok with users spending 50% of their time watching videos longer than one minute.

The updated TikTok dashboard will offer more advanced metrics like view trends and insights. [ more ]

Reverse-engineer customer experience

Emotional connection analytics

Micro-tribe marketing [ more ]

Creators can now link Instagram to Pinterest for attribution, analytics, and cross-posting.

Pinners benefit from increased post visibility and an easy repurposing method on Pinterest. [ more ]

Publishers gain access to analytics and reporting tools previously only available for traditional ads.

Odeeo Publisher Portal streamlines ad management, offers insights, and improves monetization strategies. [ more ]

Data Science and Analytics is one of the fastest-growing work categories on Upwork.

Generative AI modeling is the fastest-growing in-demand skill in Data Science and Analytics. [ more ]

CDOs focus on demonstrating tangible value through analytics and AI

Robust data strategy and governance are critical for generative AI success [ more ]

A great website is essential in the digital era for boosting online brands

User experience, quality content, aesthetics, and analytics are crucial for effective web design. [ more ]

Spindl, an attribution and analytics platform, has partnered with AppsFlyer to improve marketing for Web3 games.

AppsFlyer has been providing attribution for mobile gaming since 2011 and has raised $300 million in venture capital. [ more ]

College statistics can be misleading in predicting NFL success for quarterbacks.

Ignoring college production can be risky in evaluating NFL quarterback prospects. [ more ]

Analytics has heavily influenced the NBA game, emphasizing efficiency and specific offensive strategies.

Measuring defense statistically remains a challenge due to its reliance on team dynamics and the limitations of individual brilliance. [ more ]

The Pittsburgh Steelers front office has become more aggressive in their focus on athletics and analytics under new management.

Kent Lee Platte's RAS score has provided insight into the Steelers' emphasis on athleticism in the 2023 NFL draft. [ more ]

The Pittsburgh Steelers have the fewest passing touchdowns in the NFL since Ben Roethlisberger's retirement.

The Steelers are considering starting either Mason Rudolph or Kenny Pickett as their quarterback, despite the team's lackluster passing performance. [ more ]

Shanahan's decision to receive the ball in overtime was not as controversial as initially thought

Analytics experts supported Shanahan's decision, seeing it as nearly a toss-up choice [ more ]

Manchester United pursuing Dan Ashworth as sporting director

Interest in data-driven decision-making with analytics [ more ]

Buck Showalter criticizes load management in baseball

Showalter emphasizes the importance of balancing analytics with the human element of the game [ more ]

Under the GDPR, organizations must have lawful grounds to process personal data for analytics purposes.

Data analytics can be divided into two layers: raw data and metadata. [ more ]

Data visualization tools like Looker Studio and Tableau help transform raw analytics data into clear, actionable insights.

Data warehouses and the increasing volume and complexity of data create a need for specialized tools that can effectively extract and present data. [ more ]

Bluresca offers personalized management services for content creators, helping them optimize their content for maximum reach.

Bluresca's personal managers assist with marketing, analytics, collaboration, and other successful strategies, allowing models to focus on content creation. [ more ]

Integrate has launched a new media arm called Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation.

According to a survey by Pipeline360, around one third of B2B marketers are not leveraging all available channels, with over a third not considering content syndication or not knowing how it works. [ more ]

Optimize your analytics reports with these 10 best practices.

Key practices include data integrity, visualization, storytelling, and more. [ more ]