"Today, digital marketing is going through a stage of maturity: brands are no longer fighting for likes but are building long-term ecosystems where trust, analytics, and strategy are key. Kostiantyn Shurupov is an expert with over a decade of experience in digital and affiliate marketing, who has gone from technical support to heading divisions that combine analytics, communications, and the development of partner programs."
"Kostiantyn Shurupov is an expert with over a decade of experience in digital and affiliate marketing, who has gone from technical support to heading divisions that combine analytics, communications, and the development of partner programs. In our conversation, he explained how the market is changing, why partnership matters more than sales, and how to maintain a balance between data and the human factor."
Kostiantyn Shurupov has over a decade of experience in digital and affiliate marketing and progressed from technical support to leading divisions that integrate analytics, communications, and partner-program development. The digital marketing landscape is maturing as brands shift from chasing likes to building long-term ecosystems centered on trust, analytics, and strategy. Partnerships are becoming more important than direct sales for sustainable growth. Successful programs require a balance between data-driven decision making and the human factor. Combining analytics with communication and partner development enables brands to create resilient ecosystems and cultivate long-term customer and partner relationships.
Read at London Business News | Londonlovesbusiness.com
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