"It's surprisingly easy for a marketing agency to make underperforming campaigns look like wins."
"How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency-the definitive answer!"
"Yeah, it's scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed."
Marketing agencies can present underperforming campaigns as successes through selective reporting, vanity metrics, misattributed conversions, and manipulated tracking. Agencies may omit negative metrics, inflate click or impression counts, or reassign conversions via faulty attribution windows. Independent measurement and raw-data access limit exaggeration and enable verification. Implement UTM tagging, server-side tracking, and third-party analytics to preserve attribution integrity. Contractual KPIs, regular audits, and log-level exports provide accountability. Maintain consistent NAP data across listings to support local SEO and reduce attribution errors. Use multi-touch attribution, cohort analysis, and customer lifetime value metrics to evaluate true campaign impact.
Read at Megaphone
Unable to calculate read time
Collection
[
|
...
]