#attribution

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fromSocial Media Today
2 weeks ago

X Partners with AppsFlyer for Third-Party Ad Performance Measurement

The Advanced SRN integration between AppsFlyer and X Ads uses two complementary methods of attribution. When users make their device IDs available on both the advertiser's app and on the X app, AppsFlyer uses deterministic attribution through device ID matching, which accounts for approximately 25% of iOS traffic.
Marketing
fromSocial Media Today
2 weeks ago

Facebook Moves to Restrict the Reach of Unoriginal Content

Unoriginal content reuses or repurposes another creator's content repeatedly without crediting them, taking advantage of their creativity and hard work.
Social media marketing
E-Commerce
fromAdExchanger
3 weeks ago

Rockerbox's Attribution Journey | AdExchanger

Ron Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
fromMarTech
3 weeks ago

What's new and what's next in GA4 | MarTech

GA4 has expanded its capabilities to measure the entire business performance beyond just web and app analytics.
fromPractical Ecommerce
1 month ago

Attribution Models for Ecommerce

Attribution in Google Analytics 4 uses machine learning methods but is often skewed and complicated due to errors and privacy regulations.
#advertising
fromAdweek
6 months ago
Marketing

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Marketing tech
fromSocial Media Today
1 month ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
Marketing
fromAdweek
6 months ago

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
more#advertising
fromVentureBeat
2 months ago

Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

"The games industry, and particularly the mobile space, is constantly evolving to match the everchanging needs and desires of players and their demands," said Appcharge CEO Maor Sason.
Marketing tech
Marketing tech
fromMarTech
2 months ago

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
fromLindsey Gamble
3 months ago

Meta Tests Original Content Protection for Verified Creators on Reels - Lindsey Gamble

Meta’s new feature for Verified subscribers includes a "Request original credit" toggle for Reels, promoting proper attribution by linking reposts back to the original creator.
Marketing tech
Media industry
fromThe Drum
3 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
Marketing tech
fromExchangewire
3 months ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
fromPetaPixel
3 months ago

Why Photographers Should Care About the New Content Authenticity App

Adobe writes, "One thing we've heard consistently in our conversations with creators is that they struggle to secure proper attribution for their work online."
Media industry
fromMarTech
3 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
fromMarTech
3 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
fromEMARKETER
6 months ago

Marketing professionals say performance-driven media is critical

62% of professionals worldwide emphasize the importance of performance-driven paid media investments, particularly amid current macroeconomic challenges, highlighting a shift in marketing priorities.
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