#attribution
#attribution

[ follow ]

Marketing

Council Post: Upleveling Social Media Measurement In Our Era Of Accountability

Attribution and measurement are top investment priorities for marketers in 2025, reflecting a shift towards accountability in marketing.

fromLindsey Gamble

3 days ago

Marketing tech

Meta Tests Original Content Protection for Verified Creators on Reels - Lindsey Gamble

Meta is enhancing content protection for creators with a new attribution feature for Meta Verified subscribers.

fromForbes

5 months ago

Marketing

Council Post: Upleveling Social Media Measurement In Our Era Of Accountability

Attribution and measurement are top investment priorities for marketers in 2025, reflecting a shift towards accountability in marketing.

fromLindsey Gamble

3 days ago

Marketing tech

Meta Tests Original Content Protection for Verified Creators on Reels - Lindsey Gamble

Meta is enhancing content protection for creators with a new attribution feature for Meta Verified subscribers.

Media industry

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

fromEMARKETER

3 months ago

Marketing

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

fromGrocery Dive

6 months ago

Marketing

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

Media industry

fromThe Drum

5 days ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.

fromEMARKETER

3 months ago

Marketing

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.

Awareness and sales lift are top KPIs for brands heading into 2025.

fromGrocery Dive

6 months ago

Marketing

Busting the myths of incrementality measurement in 2025

Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.

Marketing tech

fromExchangewire

6 days ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.

fromAdExchanger

5 months ago

Marketing tech

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.

Marketing

fromAdweek

3 months ago

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.

Marketing tech

fromExchangewire

6 days ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.

fromAdExchanger

5 months ago

Marketing tech

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Effective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.

Why Photographers Should Care About the New Content Authenticity App

Adobe launched a public beta of its Content Authenticity app to aid photographers in securing attribution for their work.

fromShopify

4 months ago

Marketing

What Is a Lead Source? How To Track and Use Lead Sources (2024) - Shopify

Lead sourcing is an essential strategy for enhancing ecommerce sales by identifying effective marketing channels and optimizing resource allocation.

fromEMARKETER

5 months ago

Marketing

Improving MMM is marketers' No. 1 priority for upgrading measurement

61.4% of marketers spending over $500K want improved media mix modeling for better advertising measurement.

Marketers increasingly view media mix modeling as a solution to the limitations of last-click attribution.

fromMarTech

6 months ago

Marketing

IAB Tech Lab releases protocol for private sharing of conversion data | MarTech

ADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.

fromMarTech

7 months ago

Marketing

Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTech

MMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.

fromMarTech

7 months ago

Marketing

Foursquare introduces Sales Impact attribution features | MarTech

Foursquare's Sales Impact enhances campaign measurement by integrating location data with purchase insights, allowing for improved ROI and strategic decisions.

Artificial intelligence

fromFuturism

8 months ago

New Startup Analyzing AI Outputs to Find Out Where They're Stolen From

Generative AI models may be seen as mass plagiarism machines, benefiting from creators' work without compensation.

Marketing tech

fromAdweek

11 months ago

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.

fromMarTech

11 months ago

Deliverability

Why you should track your email's long tail to measure success (plus a case study) | MarTech

Long-tail strategy is crucial in email marketing for accurate reporting and attribution.

fromMarTech

11 months ago

Marketing

The marketing ROI problem has its roots in marketing culture | MarTech

Marketing ROI calculation remains challenging despite technological advancements.

[ Load more ]

#attribution#attribution

Council Post: Upleveling Social Media Measurement In Our Era Of Accountability

Meta Tests Original Content Protection for Verified Creators on Reels - Lindsey Gamble

Council Post: Upleveling Social Media Measurement In Our Era Of Accountability

Meta Tests Original Content Protection for Verified Creators on Reels - Lindsey Gamble

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

Marketing professionals say performance-driven media is critical

Busting the myths of incrementality measurement in 2025

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

Marketing professionals say performance-driven media is critical

Busting the myths of incrementality measurement in 2025

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger

Why Photographers Should Care About the New Content Authenticity App

What Is a Lead Source? How To Track and Use Lead Sources (2024) - Shopify

Improving MMM is marketers' No. 1 priority for upgrading measurement

IAB Tech Lab releases protocol for private sharing of conversion data | MarTech

Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTech

Foursquare introduces Sales Impact attribution features | MarTech

New Startup Analyzing AI Outputs to Find Out Where They're Stolen From

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Why you should track your email's long tail to measure success (plus a case study) | MarTech

The marketing ROI problem has its roots in marketing culture | MarTech

#attribution
#attribution