Xsolla teams up with AppsFlyer to provide analytics for web shopsEnhanced analytics for game developers through Xsolla and AppsFlyer partnership.Streamlined activation process with no coding required for developers.Comprehensive data insights for cross-platform measurement and attribution.
How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled GardensConsumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
Council Post: Small Screens, Big Impact: Maximize Your ROI With Video MarketingVideo marketing is crucial for connecting with consumers and building brand loyalty in a fast-paced digital world.
How to resolve unassigned traffic in GA4 | MarTechUnassigned traffic in GA4 is uncategorized website visits that complicate performance insights for marketers.
How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled GardensConsumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
Council Post: Small Screens, Big Impact: Maximize Your ROI With Video MarketingVideo marketing is crucial for connecting with consumers and building brand loyalty in a fast-paced digital world.
How to resolve unassigned traffic in GA4 | MarTechUnassigned traffic in GA4 is uncategorized website visits that complicate performance insights for marketers.
Marketing professionals say performance-driven media is criticalPerformance-driven media investments are crucial for marketers given macroeconomic conditions.Awareness and sales lift are top KPIs for brands heading into 2025.
Council Post: Upleveling Social Media Measurement In Our Era Of AccountabilityAttribution and measurement are top investment priorities for marketers in 2025, reflecting a shift towards accountability in marketing.
Why Sponsors Love Niche Sports; Does GAID Need Aid? | AdExchangerAdvertisers need attribution proof, but niche sports can still yield big returns.
What Is a Lead Source? How To Track and Use Lead Sources (2024) - ShopifyLead sourcing is an essential strategy for enhancing ecommerce sales by identifying effective marketing channels and optimizing resource allocation.
Marketing professionals say performance-driven media is criticalPerformance-driven media investments are crucial for marketers given macroeconomic conditions.Awareness and sales lift are top KPIs for brands heading into 2025.
Council Post: Upleveling Social Media Measurement In Our Era Of AccountabilityAttribution and measurement are top investment priorities for marketers in 2025, reflecting a shift towards accountability in marketing.
Why Sponsors Love Niche Sports; Does GAID Need Aid? | AdExchangerAdvertisers need attribution proof, but niche sports can still yield big returns.
What Is a Lead Source? How To Track and Use Lead Sources (2024) - ShopifyLead sourcing is an essential strategy for enhancing ecommerce sales by identifying effective marketing channels and optimizing resource allocation.
Threads Launches 'Use Media' Feature for Easy Resharing of Photos & Videos with Attribution - Lindsey Gamble'Use Media' enables proper credit for creators, addressing unauthorized use in media sharing.
Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTechMMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
Threads Launches 'Use Media' Feature for Easy Resharing of Photos & Videos with Attribution - Lindsey Gamble'Use Media' enables proper credit for creators, addressing unauthorized use in media sharing.
Using mobile measurement partners to drive bookings: Best of the MarTechBot | MarTechMMPs are crucial for tracking mobile marketing performance, offering insights for optimization and effective budget allocation.
Generative AI Is My Research and Writing Partner. Should I Disclose It?Citing AI tools for composition is generally necessary, while disclosure for research use may not be required.
Can artists protect their work by suing AI companies?Proper attribution for artists in the digital age is a critical issue, requiring systematic approaches involving data scraping for credit preservation.
Generative AI Is My Research and Writing Partner. Should I Disclose It?Citing AI tools for composition is generally necessary, while disclosure for research use may not be required.
Can artists protect their work by suing AI companies?Proper attribution for artists in the digital age is a critical issue, requiring systematic approaches involving data scraping for credit preservation.
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
Improving MMM is marketers' No. 1 priority for upgrading measurement61.4% of marketers spending over $500K want improved media mix modeling for better advertising measurement.Marketers increasingly view media mix modeling as a solution to the limitations of last-click attribution.
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchangerEffective advertising relies on showing ads at the right moment across apps and websites, despite challenges in measurement and user privacy.
Improving MMM is marketers' No. 1 priority for upgrading measurement61.4% of marketers spending over $500K want improved media mix modeling for better advertising measurement.Marketers increasingly view media mix modeling as a solution to the limitations of last-click attribution.
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch PartnerLiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.
The Deal With Demand Gen; The Brokerages Might Be Broken | AdExchangerGoogle's Demand Gen employs fractional attribution, contrasting with social platforms' over-attribution, and aims to enhance advertisers' understanding of conversion sources.
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch PartnerLiveRamp partners with Criteo to empower retailers in optimizing advertising campaigns through integrated first-party data.
The Deal With Demand Gen; The Brokerages Might Be Broken | AdExchangerGoogle's Demand Gen employs fractional attribution, contrasting with social platforms' over-attribution, and aims to enhance advertisers' understanding of conversion sources.
IAB Tech Lab releases protocol for private sharing of conversion data | MarTechADMaP aims to enhance advertiser-publisher collaboration while safeguarding user privacy in attribution measurement, amidst increasing challenges with traditional identifiers.
Busting the myths of incrementality measurement in 2025Measuring the impact of advertising campaigns on sales is becoming increasingly complex due to diverse channels and retail media networks.
Foursquare introduces Sales Impact attribution features | MarTechFoursquare's Sales Impact enhances campaign measurement by integrating location data with purchase insights, allowing for improved ROI and strategic decisions.
StackAdapt et Adsquare repondent au defi de l'attribution du numerique vers le physique avec une nouvelle solution de mesure de la frequentation integree a la plateforme - ExchangeWire.comStackAdapt et Adsquare introduisent une solution d'attribution en temps réel pour mesurer l'impact des publicités numériques sur les visites physiques.
Unified iOS report from Singular | App Developer MagazineUnified Measurement enhances reporting accuracy for mobile marketers by identifying true organic installs and reducing duplicated data across metrics.
New Startup Analyzing AI Outputs to Find Out Where They're Stolen FromGenerative AI models may be seen as mass plagiarism machines, benefiting from creators' work without compensation.
Attribution and Granular Targeting Top Buyers' Wish List for Netflix's AdtechNetflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.
How Can ID Bridging - The Foundation Of Our Space - Suddenly Be a Bad Thing? | AdExchangerThe controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks.
Attribution and Granular Targeting Top Buyers' Wish List for Netflix's AdtechNetflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.
How Can ID Bridging - The Foundation Of Our Space - Suddenly Be a Bad Thing? | AdExchangerThe controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks.
ORBs: Hacking groups' new favourite way of keeping their attacks hidden | Computer WeeklyCyber-espionage groups are increasingly using ORB networks to hide their attacks and make attribution challenging.
Why you should track your email's long tail to measure success (plus a case study) | MarTechLong-tail strategy is crucial in email marketing for accurate reporting and attribution.
The marketing ROI problem has its roots in marketing culture | MarTechMarketing ROI calculation remains challenging despite technological advancements.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscapeRetailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]B2B marketers can leverage AI, attribution, and measurement for campaign success.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscapeRetailers are enhancing their retail media networks like CVS's CMX, focusing on solving measurement and attribution challenges in the industry amid Google's third-party cookie changes.
LinkedIn Shares Tips to Help Marketers Maximize Campaign Performance [Infographic]B2B marketers can leverage AI, attribution, and measurement for campaign success.
How Streamers Respond To Mounting Pressure From Buyers And Investors | AdExchangerStreaming ad spend projections show social video outpacing CTV growth.
Pinterest Adds Account Claiming Feature for Instagram - Lindsey GambleCreators can now link Instagram to Pinterest for attribution, analytics, and cross-posting.Pinners benefit from increased post visibility and an easy repurposing method on Pinterest.
Ad Tech's Performance Review | AdExchangerCadent acquires AdTheorent for $324 million to enhance its performance capabilities and expand into an omnichannel platform.Cadent aims to bridge the gap between TV and digital performance measurements, while addressing issues with attribution in retail media networks.