#attribution

[ follow ]
fromAdExchanger
2 days ago

Rockerbox's Attribution Journey | AdExchanger

Measurement without action is wasted. It's actually quite frustrating being a pureplay attribution company; you can see what's working and what needs fixing, but clients don't necessarily take your advice.
E-Commerce
#marketing
Marketing tech
fromMarTech
2 months ago

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
Marketing tech
fromMarTech
2 months ago

The real reason marketing measurement keeps failing | MarTech

Marketers face challenges in measurement due to fragmented systems, inconsistent standards, and outdated models, hindering effective performance assessment.
more#marketing
fromPractical Ecommerce
2 weeks ago

Attribution Models for Ecommerce

GA4 offers multiple attribution windows, depending on a business's sales cycle. Some products require no research and are typically purchased in minutes. Others need much consideration.
Marketing tech
#meta
Marketing tech
fromSocial Media Today
1 month ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
Marketing tech
fromSocial Media Today
1 month ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
more#meta
fromVentureBeat
1 month ago

Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

"The games industry, and particularly the mobile space, is constantly evolving to match the everchanging needs and desires of players and their demands," said Appcharge CEO Maor Sason.
Marketing tech
#incrementality
fromMarTech
2 months ago
Marketing tech

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Media industry
fromThe Drum
2 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
Marketing tech
fromMarTech
2 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
more#incrementality
#advertising
Marketing
fromAdweek
5 months ago

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
Marketing tech
fromExchangewire
2 months ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
Marketing
fromAdweek
5 months ago

How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.
Marketing tech
fromExchangewire
2 months ago

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP launched Yahoo CAPI, a solution for real-time measurement and attribution of conversions across channels, enhancing campaign insights for advertisers.
more#advertising
Media industry
fromPetaPixel
2 months ago

Why Photographers Should Care About the New Content Authenticity App

Adobe launched a public beta of its Content Authenticity app to aid photographers in securing attribution for their work.
Marketing tech
fromMarTech
2 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
Marketing
fromEMARKETER
5 months ago

Marketing professionals say performance-driven media is critical

Performance-driven media investments are crucial for marketers given macroeconomic conditions.
Awareness and sales lift are top KPIs for brands heading into 2025.
[ Load more ]