#incrementality

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#retail-media #measurement #attribution #marketing-analytics #ai #roas #ad-measurement #last-click-attribution
Marketing
fromDigiday
5 days ago

Why Meta sees incrementality as the future of measurement

Measure and optimize digital advertising for incrementality to identify true causal impact and avoid wasting spend on misleading last-click metrics.
Marketing
fromAcast
1 week ago

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz | Marketing Vanguard

Incrementality measurement and enduring marketing principles drive digital marketing success while AI augments roles and teams adapt across evolving technologies.
#retail-media
fromDigiday
1 month ago
Marketing

Measurement is the word defining retail media right now

Brands demand consistent, clear measurement of retail media performance, focusing on incrementality to determine true return on ad spend.
fromThe Drum
5 months ago
Media industry

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
Media industry
fromThe Drum
5 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
more#retail-media
#attribution
fromMarTech
6 months ago
Marketing tech

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Marketing tech
fromMarTech
6 months ago

Why don't martech vendors provide a tool for the metric that matters? | MarTech

Incremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
more#attribution
Marketing tech
fromAdweek
4 months ago

6 Things You Need to Know About Incrementality

Incrementality provides deeper insights into ad effectiveness than traditional metrics by evaluating the true impact of advertising spend.
Marketing tech
fromExchangewire
4 months ago

ATS Singapore 2025: Delving Deeper into This Year's Topics - ExchangeWire.com

ATS Singapore celebrates its 14th anniversary, bringing together industry experts to discuss key topics in APAC ad tech, including AI and retail media.
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