ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media spaceMarketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
This Data Science-based Approach Can Help Convert Users Into Paying Customers | HackerNoonEffective marketing requires precise targeting of customer types to optimize ad spend, focusing on Persuadables.
'Incrementality' Is The Buzzword That Stole Prog IO | AdExchangerThe theme of Programmatic IO conference was 'incrementality', a pressing concern for advertisers in attributing sales across multiple retail media platforms.
The Case Against Last Click | AdExchangerMarketers should move away from last-click attribution to embrace incrementality and smarter measurement.
Boost ROI And Cut Waste: Mastering Incrementality And Standardization | AdExchangerTraditional media operating model is problematic, but digital media standardization can bring consistency, transparency, and efficiency to campaigns.
GroupM Partners With Incremental to Boost Measurement ChopsGroupM and Incremental partner for retail media impact measurement.