#incrementality

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AdExchanger
4 months ago
Marketing tech

'Incrementality' Is The Buzzword That Stole Prog IO | AdExchanger

The theme of Programmatic IO conference was 'incrementality', a pressing concern for advertisers in attributing sales across multiple retail media platforms. [ more ]
AdExchanger
8 months ago
Marketing

Instacart Goes Shopping For Incrementality | AdExchanger

Instacart is expanding its ad offerings with in-store advertising on its Caper Carts
Initial advertisers include General Mills, Del Monte Foods, and Dreyer's ice cream [ more ]
AdExchanger
3 months ago
Marketing

The Case Against Last Click | AdExchanger

Marketers should move away from last-click attribution to embrace incrementality and smarter measurement. [ more ]
AdExchanger
2 months ago
Marketing

Boost ROI And Cut Waste: Mastering Incrementality And Standardization | AdExchanger

Traditional media operating model is problematic, but digital media standardization can bring consistency, transparency, and efficiency to campaigns. [ more ]
Adweek
3 months ago
Marketing

GroupM Partners With Incremental to Boost Measurement Chops

GroupM and Incremental partner for retail media impact measurement. [ more ]
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