Media industryfromThe Drum3 weeks agoCVS's retail media boss wants to turn 9,000 stores into a data-driven media giantThe future of retail media relies on measurable business impact rather than just flashy ad formats.
Marketing techfromMarTech1 month agoWhy don't martech vendors provide a tool for the metric that matters? | MarTechIncremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.
Media industryfromThe Drum3 weeks agoCVS's retail media boss wants to turn 9,000 stores into a data-driven media giantThe future of retail media relies on measurable business impact rather than just flashy ad formats.
Marketing techfromMarTech1 month agoWhy don't martech vendors provide a tool for the metric that matters? | MarTechIncremental sales are essential for measuring true marketing effectiveness, contrasting traditional attribution methods that can misrepresent results.