#marketing-measurement

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fromAdExchanger
2 days ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines uses Google Analytics for multi-touch and data-driven attribution along with media mix modeling (MMM) to assess marketing effectiveness.
E-Commerce
fromMarTech
1 week ago

Marketing results don't add. They multiply and synergize. | MarTech

Marketing effects can be categorized into additive, multiplicative, and synergistic effects. Additive effects sum individual efforts, while multiplicative effects involve one effort enhancing another. Synergistic effects create outcomes greater than the sum of their parts.
Marketing
#data-analysis
Marketing tech
fromForbes
1 month ago

Four Unwritten Laws Of Marketing Every MMM Solution Should Reflect

Effective marketing measurement should replicate complex real-world dynamics for true value.
Marketing tech
fromForbes
1 month ago

Four Unwritten Laws Of Marketing Every MMM Solution Should Reflect

Effective marketing measurement should replicate complex real-world dynamics for true value.
more#data-analysis
Marketing tech
fromMarTech
2 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
#data-privacy
Marketing tech
fromForbes
4 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Marketing tech
fromForbes
4 months ago

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
more#data-privacy
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