#marketing-measurement

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MarTech
3 days ago
Marketing

How to measure marketing's value in the inevitable cookieless future | MarTech

Strategic shift needed for marketing measurement in a cookieless future. [ more ]
AdExchanger
1 month ago
Marketing

Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchanger

Retail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.
Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit. [ more ]
AdExchanger
5 months ago
Marketing

Taking The Measure Of Measurement On TikTok | AdExchanger

Marketing measurement is both an art and a science, requiring trust and good decision-making.
TikTok is transitioning to being a self-attributing network (SAN) to measure its own results internally. [ more ]
AdExchanger
5 months ago
Marketing

Taking The Measure Of Measurement On TikTok | AdExchanger

Marketing measurement is both an art and a science, requiring trust and good decision-making.
TikTok is transitioning to being a self-attributing network (SAN) to measure its own results internally. [ more ]
AdExchanger
5 months ago
Marketing tech

Taking The Measure Of Measurement On TikTok | AdExchanger

Marketing measurement is both an art and a science, requiring trust and good decision-making.
TikTok is transitioning to being a self-attributing network (SAN) to measure its own results internally. [ more ]
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