Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchangerRetail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit.
Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy | AdExchangerMistargeted and irrelevant ads are a concern in TV advertising, especially in the pharma sector.
Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.
Maybe 'Everything Is An Ad Network' Isn't A Good Thing; The Ghostbusters Prequel Nobody Wants | AdExchangerRetail media networks have seen significant expansion with many regional and midsize chains now having their own ad networks.Advertisers can leverage new inventory and data sources but face challenges with marketing measurement due to various platforms claiming credit.
Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy | AdExchangerMistargeted and irrelevant ads are a concern in TV advertising, especially in the pharma sector.
Smarter attribution strategies to help B2B marketers prove campaign value | MarTechB2B marketing success requires linking measurement to actual business revenue and focusing on meaningful metrics over traditional cost-based ones.
Is Attention the measurement 'silver bullet'?Attention metrics may become essential for advertising measurement.They provide a deeper understanding than traditional metrics.Studies show attention metrics correlate strongly with advertising effectiveness.
Busting the myths of incrementality measurement in 2025The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.
Albertsons, DoorDash boost advertiser offerings around data, measurementRetail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.
Busting the myths of incrementality measurement in 2025The growth of retail media necessitates brands to measure advertising impact across diverse platforms and standards, focusing on incremental return on ad spend.
Albertsons, DoorDash boost advertiser offerings around data, measurementRetail media platforms are enhancing their services to better support advertisers' measurement of ad performance across channels.
Your audience isn't who you think - AI knows better | MarTechThe majority of marketers are dissatisfied with current tools for measuring creative content effectiveness, highlighting a need for modern solutions.
From AI to ROI: lessons from 2024 that will set marketers up for success in 2025Marketers must leverage AI and first-party data to remain competitive in the evolving digital landscape.
Your audience isn't who you think - AI knows better | MarTechThe majority of marketers are dissatisfied with current tools for measuring creative content effectiveness, highlighting a need for modern solutions.
From AI to ROI: lessons from 2024 that will set marketers up for success in 2025Marketers must leverage AI and first-party data to remain competitive in the evolving digital landscape.
TikTok Offers Improved In-Store Sales TrackingTikTok is enhancing ad measurement for businesses by teaming up with InMarket to track in-store visits influenced by TikTok ads.
The new era of digital is outcome-focused and geo-poweredBusinesses are reassessing advertising methods to embrace innovative, outcome-focused strategies as they near the end of the year.
TikTok Offers Improved In-Store Sales TrackingTikTok is enhancing ad measurement for businesses by teaming up with InMarket to track in-store visits influenced by TikTok ads.
The new era of digital is outcome-focused and geo-poweredBusinesses are reassessing advertising methods to embrace innovative, outcome-focused strategies as they near the end of the year.
'This is a rocket ship, and it's not slowing down' - things we heard at YouTube FestivalBrands must balance emotional engagement with precise measurement to drive impactful results in marketing.
A guide to W-shaped attribution for better insights - London Business News | Londonlovesbusiness.comW-shaped attribution offers a comprehensive approach to measuring marketing impact by focusing on crucial touchpoints in the customer journey.
End The Insight Doom Loop | AdExchangerMarketers need reliable, repeatable measurement to drive results.
How to measure marketing's value in the inevitable cookieless future | MarTechStrategic shift needed for marketing measurement in a cookieless future.