#marketing-measurement
#marketing-measurement

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fromwww.socialmediatoday.com

TikTok Publishes New Report on How to Improve Marketing Attribution and Focus

The report examines the evolving path to purchase and how marketing measurement fits within it, highlighting the failings of most attribution models. Last-touch attribution, while comfortable, simplifies complex consumer journeys into misleading conclusions about effectiveness.

Marketing

fromAdExchanger

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.

Marketing results don't add. They multiply and synergize. | MarTech

Marketing effects can be classified as additive, multiplicative, and synergistic, impacting overall campaign effectiveness.

Four Unwritten Laws Of Marketing Every MMM Solution Should Reflect

Effective marketing measurement should replicate complex real-world dynamics for true value.

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.

Understanding attribution misconceptions is critical for marketing executives.

Performance marketing can mislead if based solely on attributed outcomes.

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