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fromMarTech
1 month ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
fromHackernoon
11 months ago

How Intent-Based Marketing Helps Drive B2B Marketing Success | HackerNoon

Modern B2B marketers harness specific customer data to address significant challenges, solving pain points like budget constraints while demonstrating substantial ROI from their marketing efforts.
Marketing
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