Forbes2 weeks agoMarketingWe Changed How We Measured Marketing ROI. Here's Why.Businesses must adapt their marketing strategies to reflect the dynamic nature of their customers to measure ROI effectively. [ more ]
MarTech1 month agoMarketingMeasuring marketing's impact: From metrics to growth | MarTechMarketing ROI is essential yet challenging to measure, transcending beyond immediate sales to encompass long-term brand loyalty and connection. [ more ]
MarTech4 months agoMarketingThe marketing ROI problem has its roots in marketing culture | MarTechMarketing ROI calculation remains challenging despite technological advancements. [ more ]
MarTech9 months agoMarketingMaster the art of turning data into dollars | MarTechA composable stack that separates reality from fallacy is crucial for marketing success. Data is a competitive advantage in a world where competitors mimic your style and strategy. [ more ]
MarTech9 months agoMarketingMaster the art of turning data into dollars | MarTechA composable stack that separates reality from fallacy is crucial for marketing success. Data is a competitive advantage in a world where competitors mimic your style and strategy. [ more ]
MarTech9 months agoMarketingMaster the art of turning data into dollars | MarTechA composable stack that separates reality from fallacy is crucial for marketing success. Data is a competitive advantage in a world where competitors mimic your style and strategy. [ more ]
MarTech9 months agoMarketingMaster the art of turning data into dollars | MarTechA composable stack that separates reality from fallacy is crucial for marketing success. Data is a competitive advantage in a world where competitors mimic your style and strategy. [ more ]
MarTech9 months agoMarketing techMaster the art of turning data into dollars | MarTechA composable stack that separates reality from fallacy is crucial for marketing success. Data is a competitive advantage in a world where competitors mimic your style and strategy. [ more ]