#marketing-roi
#marketing-roi
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#personalization #paid-media #genai-adoption #marketing-measurement #brand-trust #advertising-effectiveness
Marketing
fromstupidDOPE | Est. 2008
1 week agoThe ROI of Paid Media: Why Businesses Invest in High-DA Article Placements | stupidDOPE | Est. 2008
Paid placements on high-DA (70+) websites deliver immediate visibility, improved search rankings, trust, and long-term compounding ROI beyond traditional ads.
Marketing
fromstupidDOPE | Est. 2008
2 weeks agoThe Brutal Truth: Cannabis PR Agencies Bleed Brands & Dispensaries Dry-Here's the Fix | stupidDOPE | Est. 2008
Traditional PR agencies charge high retainers and deliver minimal, disposable results for cannabis brands; paid-media strategies focused on long-term discoverability provide better ROI.
fromSfgate
1 month agoBuilding a Trustworthy Brand: Strategies for Loyalty and Respect
Trust isn't just a nice-to-have in 2025. It's the foundation for every meaningful customer relationship. In an era of widespread misinformation, rapidly shifting social expectations, and tightening consumer wallets, brand trust is now one of your most valuable currencies. According to recent eMarketer data, 62.7% of B2B marketers agree that branding is critical to long-term success. But here's the challenge: proving ROI on trust-building efforts is notoriously difficult.
Marketing
Marketing tech
fromMarTech
5 months agoHow attribution masks what's actually driving growth | MarTech
Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
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