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fromForbes
1 month ago

MicroMoments And NanoCreativity: An Influencer Marketing Playbook

Nano- and micro-influencers are more effective than macro-influencers in driving brand trust and engagement through authentic, real-time interactions.
Marketing tech
fromMarTech
4 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
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