fromForbes1 month agoMicroMoments And NanoCreativity: An Influencer Marketing PlaybookNano- and micro-influencers are more effective than macro-influencers in driving brand trust and engagement through authentic, real-time interactions.
Marketing techfromMarTech4 months agoHow attribution masks what's actually driving growth | MarTechTraditional attribution fails to show impact on ROI.Understanding attribution misconceptions is critical for marketing executives.Performance marketing can mislead if based solely on attributed outcomes.