Not all AI traffic is equal: How to spot the bots that drive revenue
Brands must optimize to be citable in AI assistants' answers, prioritizing retriever access and monitoring AI traffic rather than traditional SEO metrics.
Marketers are expanding their use of genAI and seeing returns | MarTech
85% of marketers now deploy genAI, reporting strong ROI and significant gains in personalization, efficiency, cost savings, predictive accuracy, customer loyalty, and sales.
