#genai-adoption
#genai-adoption

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New Report On AI Use In-House Spells Trouble For Outside Lawyers - Above the Law

"The customer's perception is your reality." - Kate Zabriskie To paraphrase what's often been said about getting outside lawyers to change what they are doing: It's hard to tell a room full of millionaires the way they're doing things is all wrong. Be that as it may, a new study by the Association of Corporate Counsel and Everlaw could spell trouble and be harbinger of change for outside lawyers.

Law

Marketing tech

fromAol

1 month ago

Not all AI traffic is equal: How to spot the bots that drive revenue

Brands must optimize to be citable in AI assistants' answers, prioritizing retriever access and monitoring AI traffic rather than traditional SEO metrics.

#marketing-roi

fromMarTech

2 months ago

Marketing tech

Marketers are expanding their use of genAI and seeing returns | MarTech

85% of marketers now deploy genAI, reporting strong ROI and significant gains in personalization, efficiency, cost savings, predictive accuracy, customer loyalty, and sales.

fromMarTech

2 months ago

Marketing

Marketers report surging ROI as genAI moves from pilot to practice | MarTech

Marketing teams widely adopted genAI by 2025, achieving measurable ROI, improved personalization, faster data processing, and operational efficiencies despite weak governance.

fromMarTech

2 months ago