fromRAPPLER
1 day agoAs AI reshapes shopping, US retailers try to change how they're seen online
Most of this holiday season's projected $253 billion in US online sales will happen through website visits or standard online searches that favor companies that spend big on search engine ads. But chatbots like OpenAI's ChatGPT or Google's Gemini have become part of the mix, with shopper-facing tools that can give product descriptions, compare prices, or allow purchases directly within large-language models as US consumers increasingly use AI for advice on the best holiday stocking stuffers.
Artificial intelligence

















