"2025 was the year generative AI made its presence felt in the video game industry. Its use has been discovered in some of the most popular games of the year, and CEOs from some of the largest game studios claim it's being implemented everywhere in the industry including in their own development processes. Meanwhile, rank-and-file developers, especially in the indie games space, are pushing back against its encroachment, coming up with ways to signal their games are gen-AI free."
"Generative AI has largely replaced NFTs as the buzzy trend publishers are chasing. Its proponents claim that the technology will be a great democratization force in video game development, as gen AI's ability to amalgamate images, text, audio, and video could shorten development times and shrink budgets - ameliorating two major problems plaguing the industry right now. In service to that idea, numerous video game studios have announced partnerships with gen-AI companies."
Generative AI became prominent across major 2025 game releases and is being integrated into development pipelines at large studios. Some CEOs report widespread implementation of generative tools within studio workflows. Indie developers organize pushback and create signals to indicate gen‑AI–free games. Generative AI supplanted NFTs as the industry's buzziest trend, with studios touting faster production, lower budgets, and multimodal content creation. Numerous companies formed partnerships with gen‑AI vendors to add features like procedurally generated dialogue and AI-driven NPCs. Concerns about plagiarism, layoffs, legal disputes, and ethical use have emerged alongside adoption, prompting debates over regulation, labeling, and labor impacts.
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