"For years now, the entertainment industry has used different kinds of generative AI products for a variety of post-production processes ranging from de-aging actors to removing green screen backgrounds. In many instances, the technology has been a useful tool for human artists tasked with tedious and painstaking labor that might have otherwise taken them inordinate amounts of time to complete."
"This confluence of Hollywood and AI didn't start out so rosy. Studios were in a prime position to take the companies behind this technology to court because their video generation models had clearly been trained on copyrighted intellectual property. A number of major production companies including Disney, Universal, and Warner Bros. Discovery did file lawsuits against AI firms and their boosters for that very reason."
Generative AI became a prominent presence in Hollywood in 2025, expanding beyond background tasks into attempts at text-to-video creation. The entertainment industry used AI for post-production tasks like de-aging actors and removing green screen backgrounds, reducing tedious labor for human artists. Major studios challenged AI companies legally because video generation models appeared trained on copyrighted material, with Disney, Universal, and Warner Bros. Discovery filing lawsuits. Some studios pursued cooperation with AI firms instead of total legal annihilation. Text-to-video outputs remain low quality and lack practical use in traditional production workflows, and no gen-AI project has proven the hype justified.
Read at The Verge
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