"From headline to punchline, AdExchanger's weekly comics distill ad tech industry news into something our readers can laugh about. Because, yes, the lack of programmatic transparency, the impact that chatbots are having on publisher traffic and the Google ad tech antitrust trial are serious business - but that's no reason we can't also have a little fun. Every week, our very talented comic artist, Kevvo, brings our goofy ideas to life and also learns a little bit more about our wacky industry against his will. 😅"
"Naturally, we couldn't resist turning that family drama into a Brady Bunch-themed comic. We published this in January, not long after the merger agreement between Omnicom and IPG was first announced. In the months that followed, the Federal Trade Commission held up its approval of the deal ostensibly to examine anticompetitive risks and to negotiate safeguards. But the agency's unusually narrow focus on brand safety "boycotts" suggests the delay may have been driven as much by political pressure as by traditional competition concerns."
AdExchanger's weekly comics convert major ad tech headlines into satirical, digestible cartoons. The comic artist Kevvo visualizes industry absurdities and learns the landscape through recurring, humorous assignments. Recurring 2025 themes included holding-company consolidation, programmatic transparency shortfalls, chatbots reducing publisher traffic, the Google ad tech antitrust trial, and generative AI search threatening publisher monetization. The Omnicom-IPG merger inspired a Brady Bunch parody; the Federal Trade Commission delayed approval while probing brand safety "boycotts." Omnicom and IPG agreed not to coordinate on brand safety, the FTC eventually approved the deal, and the EU cleared the merger in November. Humor served as art therapy for industry trauma.
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