"A few short years ago, a shopper's journey typically began by typing some keywords into Google, browsing the first page of the search results, clicking on a few items that piqued their interest and ultimately choosing one that perfectly matched their intent. But the rise of generative AI (GenAI) engines has completely upended the traditional discovery process. Early adopters are now asking AI where to buy, what to buy and how to save, alongside everyday questions."
"AI Has Replaced The Search Box, And Shopping Will Never Look The Same Consumers increasingly use AI for product discovery and research (53%), product recommendations (40%) and to find deals (36%), according to recent Adobe research. They're using AI platforms to compare options, discover curated shopping lists and find the best value for products. Nearly 4 in 10 shoppers have used GenAI for shopping, but 52% intend to experiment with it for online shopping this year, indicating adoption will likely grow."
Generative AI has fundamentally changed the product discovery process by turning search into conversational, recommendation-driven interactions. Shoppers increasingly ask AI where to buy, what to buy and how to save, and integrated recommendations have begun directing measurable traffic to major retailers. AI platforms are used for discovery, comparison, curated shopping lists and deal-finding, with many shoppers already using GenAI and more intending to try it. AI improves early-stage research and streamlines complex purchase decisions, but current capabilities favor discovery and referrals over fully closing commerce transactions, creating gaps between clicks and conversions.
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