Practical Ecommerce1 week agoMarketingRobert Cialdini on Social CommerceConsumers increasingly discover products on social media but still prefer to buy directly from the brand or retailer. [ more ]
London Business News | Londonlovesbusiness.com3 months agoMarketing52 billion of UK online sales are boosted by Omnichannel experiencesPhysical interactions contribute significantly to UK ecommerce sales Omnichannel strategies are crucial for blending online and offline experiences [ more ]
WIRED4 months agoMarketingPinterest Is Having a MomentGen Z-ers are using Pinterest as a platform to create aspirational boards for houses, travel, and relationships. Pinterest offers a visual alternative to traditional search and connects users to products based on their interests. [ more ]
The Drum2 days agoMarketingInfluencers are changing how we buy - is your brand ready?Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
MarTech1 month agoMarketingGoogle testing tools to provide more personalized shopping experiences | MarTechPersonalized shopping experience with style recommendations and brand preferences Google introducing new product discovery elements for more engaging shopping experiences [ more ]
Hubspot1 year agoMarketing6 Social Selling Tools to ConsiderUsing social media as a platform for product discovery is effective for social media marketers Leveraging social media selling tools can boost your social selling efforts [ more ]
Hubspot1 year agoMarketing6 Social Selling Tools to ConsiderUsing social media as a platform for product discovery is effective for social media marketers Leveraging social media selling tools can boost your social selling efforts [ more ]
Shopify3 days agoUX designWhat Is Product Discovery? How To Leverage It for Success (2024) - ShopifyProduct discovery involves researching user behavior and market analysis to ensure a product meets customer needs. [ more ]
Practical Ecommerce1 month agoBusiness intelligenceNew Ecommerce Tools: April 2, 2024Twilio launches Unified Profiles and Agent Copilot for personalized interactions. Adobe introduces Firefly Services and Custom Models for scalable personalized content creation. Google releases updated product discovery tools to enhance personalized shopping experiences. [ more ]
Social Media Today1 month agoWeb designGoogle Tests Out New Shopping Discovery Elements, Including Generative AI for Product SearchGoogle is testing new shopping elements like style recommendations and brand selections to improve product discovery and personalization. These new features could influence how people find products on the app and how retailers showcase their products. [ more ]
Shopify1 month agoSocial media marketingSocial Media Ecommerce: 9 Tips for Selling on Social (2024) - ShopifySocial media is crucial for ecommerce, with over 40% of consumers using it to discover products. There are four key steps involved in social media ecommerce: discovery, brand research, social proof evaluation, and purchase. [ more ]
Hubspot1 year agoSocial media marketing6 Social Selling Tools to ConsiderUsing social media as a platform for product discovery is effective for social media marketers Leveraging social media selling tools can boost your social selling efforts [ more ]
Social Media Today4 months agoDigital lifeReddit Shares New Insights into its Rising Value as a Trusted Chanel for Product ResearchOver half of US shoppers have concerns over the quality and legitimacy of product discovery channels. Reddit is becoming the most trusted channel for product recommendations and information. [ more ]
LogRocket Blog5 months agoCareerLeader Spotlight: Scaling for the next phase of growth with Chas Peacock - LogRocket BlogBuilding technology for companies that are scaling quickly requires incorporating engineering early in the product discovery process. Promoting a culture of continuous learning is essential for scaling organizations. [ more ]