#product-discovery

#product-discovery

Pinterest's latest branding campaign, which it first launched back in May, aims to showcase Pinterest's expanding capacity to discover products based on text and/or visual search. As you can see in this example, the new promo spots demonstrate the option to segment different elements from each Pin image, in order to find related, or more personally relevant products. In addition to this, Pinterest is also expanding

We live in a time when information moves faster than decisions. AI, automation, and integrations cut the development cycle from months to days, but at the same time push teams into shallow thinking. People stop going deep because there are too many goals, and priorities shift before you even finish the plan. Before, working frameworks relied on stability: you could build a model, agree on it, and use it for years. Today there is no stability, and approaches that ignore this fact become empty shells.

Shoppers won't wait around; if they can't find the right product fast, they'll bounce, taking potential revenue with them.

Our aim was to create a space that transforms the overwhelming process of finding the best products into an exciting journey where every recommendation tells a story.