"Our reviews are really in-depth, which I think plays super well to [large language models]. A quick test by Modern Retail found that ChatGPT lists Fireclay Tile as the best DTC tile company in California, based on reviews. Now, to better pop up in AI search results, brands are placing a bigger emphasis on getting more customers to leave reviews."
"These AI engines are very, very good at doing web search and discovery for you. They present you with an answer to your shopping questions - price and features and reviews - and save you time. In the U.S., ChatGPT users are making more than 84 million shopping-related queries weekly."
"Fireclay Tile has become more deliberate about soliciting reviews. The company sends customers personalized notes asking for reviews, and it holds contests among employees to see who can drum up the most reviews. Meanwhile, dog food brand Pawco started offering customers $20 off if they left a review after their third order."
AI-powered search platforms are fundamentally changing product discovery, with ChatGPT users conducting over 84 million shopping-related queries weekly. These engines rely heavily on customer reviews to generate recommendations and product rankings. Brands recognize this shift and are implementing strategies to boost review volume, including incentive programs and targeted solicitation campaigns. Companies like Fireclay Tile and Pawco report that reviews significantly impact AI recommendations. As consumers increasingly trust AI engines for product research, businesses are prioritizing review generation as a critical component of their marketing strategy to ensure visibility in AI search results.
Read at Modern Retail
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