fromDigiday
2 days agoFuture of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One
Fox's flagship streaming service Fox One doesn't only symbolize the state of the TV and streaming market, by making traditional TV's most premium programming, NFL football, fully available without a pay-TV subscription. It also represents the state of streaming technology. Yes, I'm referring to AI, which Fox is using to power the streaming service's search engine and customer support. But I'm also talking about how Fox is unifying its streaming ad tech stack around a proprietary ad server.
Television