""Human-generated content is quickly becoming the most valuable driver of brand discovery, but influencer- marketing solutions weren't built to scale for the enterprise," said Kristen Wiley, chief executive officer and founder of Statusphere, who began her career as a creator."
""After years of testing different platforms, I built Statusphere to solve that challenge by giving brands a smarter, more automated way to activate creators at scale without sacrificing authenticity. As discovery moves toward AI-driven and agentic search, Statusphere is built for this moment. Our partnership with Volition Capital and this group of investors positions us to accelerate what's next.""
""Volition invests in companies that are not just leading emerging categories, but defining them with data and proven automation," said Larry Cheng, managing partner and cofounder at Volition Capital. "Statusphere is creating infrastructure that addresses a fundamental shift in how consumers discover and trust brands. With a depth of insight that's hard to replicate, this platform compounds in value as it scales.""
Statusphere secured $18 million in Series A funding led by Volition Capital, with participation from HearstLab, 1984 Ventures and How Women Invest, bringing total funding to $27 million. The platform serves brands including Procter & Gamble, Coty, Fenty Beauty, Express and LG. The company will use the funds to expand social SEO, reporting and generative engine optimization (GEO) capabilities to improve product discovery across AI-powered search and to build next-generation tools for creators. Kristen Wiley is chief executive officer and founder and began her career as a creator. Statusphere has powered more than 50,000 creator collaborations and generated over half a billion engagements and video views in the past year.
Read at WWD
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