During the Made on YouTube 2025 event, the company introduced a slew of new AI tools and features that aim to help creators streamline their process and help with engagement. Starting with YouTube's Shorts, Google is implementing its DeepMind Veo 3 Fast generative tool that can create backgrounds on short clips with sound. That includes tools for motion and restyle, prop additions in scenes, AI edits that turn raw footage into a draft video and speech-to-song functionality that converts dialogue into a soundtrack.
As Snapchat continues to take on Instagram and TikTok, the company announced on Thursday that it's introducing a suite of new tools and features to make it easier for creators to create and share content on its platform.