"AI lets anyone create videos, but many AI video creation tools lack support for audio. Mirelo is building AI that adds soundtracks to match the video's action. Earlier this year, the Berlin-based startup released Mirelo SFX v1.5, an AI model that interprets videos to add synced sound effects (SFX). This attracted attention from VCs gearing up for a generative AI revolution in games. The two-year-old German startup has raised a $41 million seed round led by Index Ventures and Andreessen Horowitz, TechCrunch learned exclusively."
"Altogether, the startup expects its team of 10 people to "double if not triple" in headcount by the end of next year, Mirelo CEO and co-founder CJ Simon-Gabriel told TechCrunch. These new hires will support Mirelo's R&D, as well as its product and go-to-market strategy. The startup published its models on Fal.ai and Replicate, and expects API usage to drive most of its revenue in the short term, Simon-Gabriel said."
Mirelo builds AI that adds synchronized sound effects to videos and released Mirelo SFX v1.5 to interpret videos and add synced SFX. The startup raised a $41 million seed round led by Index Ventures and Andreessen Horowitz to scale R&D, product, go-to-market, and hiring. Mirelo published models on Fal.ai and Replicate and expects API usage to drive short-term revenue while developing Mirelo Studio for creators. Competitors include Sony, Tencent, Kuaishou-owned Kling AI, and ElevenLabs, but Mirelo focuses narrowly. The company plans to expand a 10-person team and pursue revenue-sharing partnerships using public and purchased sound libraries to respect artists' rights.
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