#youtube-shorts

#youtube-shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.

The strategy included diverse ad formats tailored to different points in the customer journey.

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.

YouTube Shorts offer businesses a unique opportunity to reach Gen Z and millennial markets.

YouTube Shorts have specific features designed for short-form vertical videos.

A 'Save' button in Shorts allows users to bookmark videos for later viewing.

YouTube prioritizes the viewing experience of Shorts over the importance of their thumbnails, limiting their editing options for now.

Nationwide is investing in its online video strategy by testing YouTube Shorts and hiring influencers to create content.

Short-form video has become increasingly important for marketers in response to the growth of platforms like TikTok.

YouTube introduces new remix feature for Shorts

UMG-TikTok dispute creates opportunity for YouTube

YouTube has released a new feature that allows users to remix music videos and turn them into Shorts, similar to TikTok.

The feature includes options like stripping the audio, using a green screen, cutting videos, and creating a side-by-side collaboration with the original content.

Google is introducing a new Short Videos filter in Search to cater to the popularity of short video content for information delivery.

Short video format, popularized by apps like TikTok, is emerging as a promising avenue for content delivery because of its engaging and visual nature.

YouTube Shorts has gained significant traction with over 70 billion daily views and 25% of channels monetizing through revenue-sharing.

YouTube's success with Shorts is evident by the expansion of its Partner Program and creators' ability to monetize their short videos.

YouTube Shorts driving revenue for over 25% of YouTube Partner Program channels.

80% of creators meeting Partner Program requirements through Shorts are earning via other monetization features.

Short-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.

Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.

YouTube Shorts and CTV measurement expansion by Comscore

Short-form video popularity and e-commerce content shift

IAS and Double Verify are expanding their brand safety and suitability measurement options to YouTube Shorts inventory.

Advertisers can now access third-party assurance that their video ads on YouTube Shorts are appearing in brand safe and suitable content.

YouTube is addressing marketers' request to unbundle Shorts from other YouTube inventory.

Advertisers can now run YouTube ads between top-viewed Shorts and buy Shorts supply separately through a pilot program.

DoubleVerify expands its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts, enabling advertisers to validate the brand safety of their campaigns.

DoubleVerify leverages a combination of manual reviews and AI-driven tools to accurately classify YouTube Shorts videos across various categories and languages.

YouTube is testing a pilot program that allows advertisers to target ads specifically on YouTube Shorts, aiming to provide more control for brands.

The ability to target solely Shorts inventory is a newer addition to YouTube's ad offerings for Shorts.

The pilot program has been kept under wraps as YouTube wants to reach a certain level of scale before publicizing it.

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.

44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets.

The creator economy is expected to reach $480B by 2028.

44% of advertisers plan to increase spend with content creators in 2024.

Short-form videos like YouTube Shorts can be addicting because they trigger dopamine spikes in our brains.

YouTube released YouTube Shorts to join the trend towards short-form videos and compete with platforms like TikTok.

YouTube and Google DeepMind are collaborating on an AI music experiment called Dream Track in YouTube Shorts.

Creators can generate original soundtracks for their Shorts by selecting artists and typing a creation prompt.

Dream Track has the potential to empower creators and benefit artists by enhancing short-form videos and generating new revenue streams.