#youtube-shorts

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fromDigiday
3 weeks ago

As YouTube Shorts reaches 200 billion views, advertisers increase their investment

A big driver for us is that we're constantly seeing CPMs around $5 on Shorts compared to around $10 to $12 on Meta's Reels and TikTok. So YouTube Shorts is an easy lever for efficient, incremental reach.
E-Commerce
fromArs Technica
1 month ago

AI video is invading YouTube Shorts and Google Photos starting today

Google enhances photo and video products with generative AI features for YouTube Shorts and Google Photos.
fromThe Verge
1 month ago

Google is bringing its AI-powered photo-to-video capability to more apps

Google is launching AI features in Google Photos and YouTube Shorts to transform photos into videos.
US politics
fromFast Company
1 month ago

YouTube Shorts algorithm steers users away from political content, study finds

YouTube's algorithm directs users from politically sensitive content to more entertaining videos, impacting viewer engagement and emotional tone.
fromDigiday
1 month ago

Google's YouTube overtures gain traction among marketers refocusing on brand investments

YouTube is actively seeking to increase media investments from agencies and brand advertisers.
#google-lens
fromTech Times
2 months ago
Gadgets

Google Lens Is Heading to YouTube Shorts Beta to Help Users Find More Information by Scanning Videos

fromTech Times
2 months ago
Gadgets

Google Lens Is Heading to YouTube Shorts Beta to Help Users Find More Information by Scanning Videos

more#google-lens
Growth hacking
fromFast Company
3 months ago

How YouTube Shorts is taking on TikTok

YouTube Shorts was developed to provide a platform for short-form creators, especially in India, as TikTok faced bans in various markets.
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