#youtube-shorts

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YouTube Updates BrandConnect, Community Posts and More

YouTube is enhancing the visibility and functionality of Shorts to increase engagement and ease of use for creators.
#creator-tools

YouTube Launches Updates to BrandConnect, Community Posts and More

YouTube enhances visibility for Shorts from 1 to 3 minutes, boosting views
Creators gain more tools for video editing and interaction
BrandConnect program updates improve monetization options

YouTube Expands Its AI Music Experiment, Adds Live Reminders on Shorts

Creators can restyle songs for Shorts, generating unique soundtracks while preserving the essence of the originals.
Videos must be under 3 minutes and published after a specific date to qualify for Shorts.

YouTube Launches Updates to BrandConnect, Community Posts and More

YouTube enhances visibility for Shorts from 1 to 3 minutes, boosting views
Creators gain more tools for video editing and interaction
BrandConnect program updates improve monetization options

YouTube Expands Its AI Music Experiment, Adds Live Reminders on Shorts

Creators can restyle songs for Shorts, generating unique soundtracks while preserving the essence of the originals.
Videos must be under 3 minutes and published after a specific date to qualify for Shorts.
morecreator-tools
#video-marketing

How Corona found success with YouTube Shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.
The strategy included diverse ad formats tailored to different points in the customer journey.

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

YouTube Announces Updates for Shorts Including Longer Shorts, Templates & Comments In The Shorts Feed - Lindsey Gamble

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.

How Businesses Can Master YouTube Shorts: Tips for Marketing Success

YouTube Shorts offer businesses a unique opportunity to reach Gen Z and millennial markets.
YouTube Shorts have specific features designed for short-form vertical videos.

How Corona found success with YouTube Shorts

Corona's recent campaign pivoted to short-form content, achieving high engagement and promoting their festival effectively.
The strategy included diverse ad formats tailored to different points in the customer journey.

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

YouTube Announces Updates for Shorts Including Longer Shorts, Templates & Comments In The Shorts Feed - Lindsey Gamble

YouTube expands Shorts' length to three minutes, boosting creator flexibility and advertising potential while enhancing viewer engagement.

How Businesses Can Master YouTube Shorts: Tips for Marketing Success

YouTube Shorts offer businesses a unique opportunity to reach Gen Z and millennial markets.
YouTube Shorts have specific features designed for short-form vertical videos.
morevideo-marketing
#content-creation

YouTube Shorts are getting less short

YouTube Shorts is increasing video length to three minutes and introducing template features to enhance content creation.

YouTube Expands its AI Music Experiment, Adds Live Reminders on Shorts

Creators can customize songs for their Shorts by restyling them into unique soundtracks.
Shorts viewers can get reminders for upcoming live streams if scheduled properly.
Video length and upload date criteria determine eligibility for the Shorts feed.

YouTube Rolls Out 'Add Yours' Sticker for Shorts to All Users

YouTube's "Add Yours" sticker promotes user engagement and replicates features from other platforms like Instagram and TikTok. Their content strategies remain similar.
The rise of YouTube Shorts highlights the impact of participatory features in increasing engagement and viewership.

Why YouTube Shorts Might Be Your Channel's Best Friend in 2024 - jeffbullas.com

YouTube Shorts are a powerful tool to capture viewer attention and drive engagement in a quick and efficient manner.

YouTube Adds Option To Save Music From Shorts

YouTube has now made it easier to save music directly from Shorts UI, aiming to enhance music discovery and creator engagement.

A quarter of YouTube's paid creators are earning money with Shorts

YouTube Shorts is providing revenue stream for creators within the platform.
Shorts creators are increasing in number and popularity, but YouTube still lacks the impact of TikTok.

YouTube Shorts are getting less short

YouTube Shorts is increasing video length to three minutes and introducing template features to enhance content creation.

YouTube Expands its AI Music Experiment, Adds Live Reminders on Shorts

Creators can customize songs for their Shorts by restyling them into unique soundtracks.
Shorts viewers can get reminders for upcoming live streams if scheduled properly.
Video length and upload date criteria determine eligibility for the Shorts feed.

YouTube Rolls Out 'Add Yours' Sticker for Shorts to All Users

YouTube's "Add Yours" sticker promotes user engagement and replicates features from other platforms like Instagram and TikTok. Their content strategies remain similar.
The rise of YouTube Shorts highlights the impact of participatory features in increasing engagement and viewership.

Why YouTube Shorts Might Be Your Channel's Best Friend in 2024 - jeffbullas.com

YouTube Shorts are a powerful tool to capture viewer attention and drive engagement in a quick and efficient manner.

YouTube Adds Option To Save Music From Shorts

YouTube has now made it easier to save music directly from Shorts UI, aiming to enhance music discovery and creator engagement.

A quarter of YouTube's paid creators are earning money with Shorts

YouTube Shorts is providing revenue stream for creators within the platform.
Shorts creators are increasing in number and popularity, but YouTube still lacks the impact of TikTok.
morecontent-creation
#user-experience

YouTube Tests Removing the 'Dislike' Button From the Main Shorts UI

A 'Save' button in Shorts allows users to bookmark videos for later viewing.

YouTube Adds More Thumb Frame Editing Options for Shorts

YouTube prioritizes the viewing experience of Shorts over the importance of their thumbnails, limiting their editing options for now.

YouTube Tests Removing the 'Dislike' Button From the Main Shorts UI

A 'Save' button in Shorts allows users to bookmark videos for later viewing.

YouTube Adds More Thumb Frame Editing Options for Shorts

YouTube prioritizes the viewing experience of Shorts over the importance of their thumbnails, limiting their editing options for now.
moreuser-experience

YouTube Adds Option to Save Music From Shorts, New Channel Management Guides

YouTube is simplifying the process to save music from Shorts, enhancing music discovery and creator options.
YouTube is expanding its global reach by introducing new features in different languages and providing resources for creators.

Alphabet Execs Call YouTube Shorts a 'Long-Term Bet for the Business'

YouTube Shorts is a long-term business bet, helping meet the demand for short-form video content and driving significant revenue for Alphabet.
YouTube's ad revenue continues to be a substantial contributor to Alphabet's overall earnings, with promising growth prospects.

'All of this is new': Taylor Swift might be adding 'TTPD' into Eras Tour - see the wild clue

Fans speculate on Taylor Swift's new album 'The Tortured Poets Department.'

YouTube Introduces More Ad Targeting Options For Shorts | AdExchanger

YouTube Shorts now allows advertisers to target specific content categories for ads.
#tiktok

How Nationwide is navigating the short-form video boom

Nationwide is investing in its online video strategy by testing YouTube Shorts and hiring influencers to create content.
Short-form video has become increasingly important for marketers in response to the growth of platforms like TikTok.

YouTube Introduces Remix Feature for Music Videos on Shorts: Filling the Void Left by TikTok - Lindsey Gamble

YouTube introduces new remix feature for Shorts
UMG-TikTok dispute creates opportunity for YouTube

YouTube Shorts now lets you chop up and remix music videos

YouTube has released a new feature that allows users to remix music videos and turn them into Shorts, similar to TikTok.
The feature includes options like stripping the audio, using a green screen, cutting videos, and creating a side-by-side collaboration with the original content.

Google tests a new short videos search filter on mobile

Google is introducing a new Short Videos filter in Search to cater to the popularity of short video content for information delivery.
Short video format, popularized by apps like TikTok, is emerging as a promising avenue for content delivery because of its engaging and visual nature.

How Nationwide is navigating the short-form video boom

Nationwide is investing in its online video strategy by testing YouTube Shorts and hiring influencers to create content.
Short-form video has become increasingly important for marketers in response to the growth of platforms like TikTok.

YouTube Introduces Remix Feature for Music Videos on Shorts: Filling the Void Left by TikTok - Lindsey Gamble

YouTube introduces new remix feature for Shorts
UMG-TikTok dispute creates opportunity for YouTube

YouTube Shorts now lets you chop up and remix music videos

YouTube has released a new feature that allows users to remix music videos and turn them into Shorts, similar to TikTok.
The feature includes options like stripping the audio, using a green screen, cutting videos, and creating a side-by-side collaboration with the original content.

Google tests a new short videos search filter on mobile

Google is introducing a new Short Videos filter in Search to cater to the popularity of short video content for information delivery.
Short video format, popularized by apps like TikTok, is emerging as a promising avenue for content delivery because of its engaging and visual nature.
moretiktok
#revenue-sharing

YouTube says over 25% of its creator partners now monetize via Shorts | TechCrunch

YouTube Shorts has gained significant traction with over 70 billion daily views and 25% of channels monetizing through revenue-sharing.
YouTube's success with Shorts is evident by the expansion of its Partner Program and creators' ability to monetize their short videos.

YouTube Shorts is driving revenue for over 25% of channels

YouTube Shorts driving revenue for over 25% of YouTube Partner Program channels.
80% of creators meeting Partner Program requirements through Shorts are earning via other monetization features.

YouTube says over 25% of its creator partners now monetize via Shorts | TechCrunch

YouTube Shorts has gained significant traction with over 70 billion daily views and 25% of channels monetizing through revenue-sharing.
YouTube's success with Shorts is evident by the expansion of its Partner Program and creators' ability to monetize their short videos.

YouTube Shorts is driving revenue for over 25% of channels

YouTube Shorts driving revenue for over 25% of YouTube Partner Program channels.
80% of creators meeting Partner Program requirements through Shorts are earning via other monetization features.
morerevenue-sharing
#comscore

Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership

Short-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.
Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

YouTube Shorts and CTV measurement expansion by Comscore
Short-form video popularity and e-commerce content shift

Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership

Short-form videos like YouTube Shorts are highly shareable and capitalize on trending topics and viral content.
Comscore's expansion includes measuring YouTube Shorts, CTV, desktop, and mobile viewership for marketers.

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

YouTube Shorts and CTV measurement expansion by Comscore
Short-form video popularity and e-commerce content shift
morecomscore
#advertising

YouTube Announces Third Party Verification Partnerships for Shorts Ad Placements

IAS and Double Verify are expanding their brand safety and suitability measurement options to YouTube Shorts inventory.
Advertisers can now access third-party assurance that their video ads on YouTube Shorts are appearing in brand safe and suitable content.

Media Buyers Report Promising Results From YouTube Shorts Pilot Program | AdExchanger

YouTube is addressing marketers' request to unbundle Shorts from other YouTube inventory.
Advertisers can now run YouTube ads between top-viewed Shorts and buy Shorts supply separately through a pilot program.

DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

DoubleVerify expands its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts, enabling advertisers to validate the brand safety of their campaigns.
DoubleVerify leverages a combination of manual reviews and AI-driven tools to accurately classify YouTube Shorts videos across various categories and languages.

YouTube Announces Third Party Verification Partnerships for Shorts Ad Placements

IAS and Double Verify are expanding their brand safety and suitability measurement options to YouTube Shorts inventory.
Advertisers can now access third-party assurance that their video ads on YouTube Shorts are appearing in brand safe and suitable content.

Media Buyers Report Promising Results From YouTube Shorts Pilot Program | AdExchanger

YouTube is addressing marketers' request to unbundle Shorts from other YouTube inventory.
Advertisers can now run YouTube ads between top-viewed Shorts and buy Shorts supply separately through a pilot program.

DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

DoubleVerify expands its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts, enabling advertisers to validate the brand safety of their campaigns.
DoubleVerify leverages a combination of manual reviews and AI-driven tools to accurately classify YouTube Shorts videos across various categories and languages.
moreadvertising

YouTube is making a change users have been begging for, but there's a catch

YouTube is reducing the number of ad breaks on its platform for long-form content streamed on TVs, but the length of each ad break will be longer.
Users watching YouTube on TV screens will now be able to see the time remaining in an ad break and have the option to skip it.

YouTube is making a change users have been begging for, but there's a catch

YouTube is reducing the number of ad breaks for certain long-form content on TV screens but increasing the length of each ad break.
Users watching videos on TV screens will be able to see the time remaining in an ad break and have the option to skip it.
#creator-economy

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.
44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets.

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028.
44% of advertisers plan to increase spend with content creators in 2024.

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028, fueled by increased cash flow from brands and higher demand for content.
44% of advertisers plan to increase spend with content creators in 2024, with brands anticipating a 25% increase in creator content budgets.

2024 Creator Economy Predictions

The creator economy is expected to reach $480B by 2028.
44% of advertisers plan to increase spend with content creators in 2024.
morecreator-economy

YouTube Announces Third Party Verification Partnerships for Shorts Ad Placements

IAS and Double Verify are expanding their brand safety and suitability measurement options for YouTube Shorts inventory.
Marketers can now access third-party assurance that their ads in YouTube Shorts are appearing in brand safe and suitable content.

YouTube Updates Shorts, Wants Creators to 'Build A Business' | Entrepreneur

YouTube is a significant income source for creators compared to other platforms.
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