#youtube-shorts

#youtube-shorts

YouTube Shorts is providing revenue stream for creators within the platform.

Shorts creators are increasing in number and popularity, but YouTube still lacks the impact of TikTok. [ more ]

YouTube introduces new remix feature for Shorts

UMG-TikTok dispute creates opportunity for YouTube [ more ]

YouTube has released a new feature that allows users to remix music videos and turn them into Shorts, similar to TikTok.

The feature includes options like stripping the audio, using a green screen, cutting videos, and creating a side-by-side collaboration with the original content. [ more ]

Nationwide is investing in its online video strategy by testing YouTube Shorts and hiring influencers to create content.

Short-form video has become increasingly important for marketers in response to the growth of platforms like TikTok. [ more ]

YouTube is addressing marketers' request to unbundle Shorts from other YouTube inventory.

Advertisers can now run YouTube ads between top-viewed Shorts and buy Shorts supply separately through a pilot program. [ more ]

IAS and Double Verify are expanding their brand safety and suitability measurement options to YouTube Shorts inventory.

Advertisers can now access third-party assurance that their video ads on YouTube Shorts are appearing in brand safe and suitable content. [ more ]

DoubleVerify expands its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts, enabling advertisers to validate the brand safety of their campaigns.

DoubleVerify leverages a combination of manual reviews and AI-driven tools to accurately classify YouTube Shorts videos across various categories and languages. [ more ]

YouTube is testing a pilot program that allows advertisers to target ads specifically on YouTube Shorts, aiming to provide more control for brands.

The ability to target solely Shorts inventory is a newer addition to YouTube's ad offerings for Shorts.

The pilot program has been kept under wraps as YouTube wants to reach a certain level of scale before publicizing it. [ more ]

Short-form videos like YouTube Shorts can be addicting because they trigger dopamine spikes in our brains.

YouTube released YouTube Shorts to join the trend towards short-form videos and compete with platforms like TikTok. [ more ]

YouTube and Google DeepMind are collaborating on an AI music experiment called Dream Track in YouTube Shorts.

Creators can generate original soundtracks for their Shorts by selecting artists and typing a creation prompt.

Dream Track has the potential to empower creators and benefit artists by enhancing short-form videos and generating new revenue streams. [ more ]