"Short videos are in high demand. Across large platforms like Instagram, Facebook, YouTube, and TikTok, users are watching billions of videos every day, with companies benefitting massively from this content explosion. For creators, this often means there is pressure to create more content than ever before to be relevant and make a living out of it, especially as more AI-generated slop is infiltrating these platforms."
"Jay Neo, a creator and former content lead for short videos at MrBeast, thinks AI can help creators understand what is working for them and also help them create new content ideas in that direction. That's why, along with former Palantir engineer Shivam Kumar and creator Harry Jones, they are building a platform called Palo to aid creators. Neo joined MrBeast at 18 to work on viewer retention."
"In a conversation with TechCrunch, he said that he became fixated with studying different metrics to understand where video viewership dipped. "I was so obsessed with retention graphs and figuring out why viewers stayed or why they left. I had a document where I noted all this down. Gradually, my role shifted to getting more responsibility around editing and ideation," Neo said."
Short-form videos generate billions of daily views across Instagram, Facebook, YouTube, and TikTok, creating intense pressure for creators to produce constant content amid rising AI-generated low-quality material. Jay Neo applied deep retention analysis at MrBeast, obsessively studying retention graphs to pinpoint where viewership dipped and used those insights to inform editing and ideation. A street-interview format asking people if they'd fly to Paris for a baguette achieved more than 1.8 billion views and spawned multiple variations. After leaving MrBeast, Neo scaled Creaky channels to over a billion monthly views and co-founded Palo with Shivam Kumar and Harry Jones to deliver AI-driven analytics and idea generation for creators.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]