#content-strategy

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#digital-marketing

SEO Strategies That Propel Marketing Leaders To The Forefront

Comprehensive SEO strategies are essential for marketing leaders to ensure brand growth and visibility in competitive markets.

How Social Media Enhances SEO: Insights from Backspace Marketing - Social Media Explorer

Integrating social media strategies into SEO efforts enhances online visibility and drives sustainable traffic.

Color complexity in social media posts leads to more engagement, new research shows

Color complexity in images significantly influences user engagement on social media platforms, with timing and visual prominence playing critical roles.

Council Post: Why It's Time To Redirect Risky Social-Only Strategies

The business marketing landscape is shifting from social graphs to interest graphs, requiring brands to adapt their strategies accordingly.

7 Types of Online Communities: How To Build Community (2024) - Shopify

Building and nurturing online communities can enhance customer satisfaction and deepen brand-consumer relationships.

Enhance content and customer experience using generative AI - DataScienceCentral.com

88% of consumers research products before buying, emphasizing the need for marketers to focus on personalized digital content.

SEO Strategies That Propel Marketing Leaders To The Forefront

Comprehensive SEO strategies are essential for marketing leaders to ensure brand growth and visibility in competitive markets.

How Social Media Enhances SEO: Insights from Backspace Marketing - Social Media Explorer

Integrating social media strategies into SEO efforts enhances online visibility and drives sustainable traffic.

Color complexity in social media posts leads to more engagement, new research shows

Color complexity in images significantly influences user engagement on social media platforms, with timing and visual prominence playing critical roles.

Council Post: Why It's Time To Redirect Risky Social-Only Strategies

The business marketing landscape is shifting from social graphs to interest graphs, requiring brands to adapt their strategies accordingly.

7 Types of Online Communities: How To Build Community (2024) - Shopify

Building and nurturing online communities can enhance customer satisfaction and deepen brand-consumer relationships.

Enhance content and customer experience using generative AI - DataScienceCentral.com

88% of consumers research products before buying, emphasizing the need for marketers to focus on personalized digital content.
moredigital-marketing

When is the right time to share our excitement about new web features?

Balance the excitement of new web features with practical usability to avoid frustrating developers.
#netflix

Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4's Social Streaming Sees Staggering Growth - ExchangeWire.com

Netflix is enhancing ad measurement capabilities through new partnerships, focusing on privacy and security.
Outdated keyword blocklists led to missed digital ad opportunities during major sports events.
Channel 4's social streaming is rapidly growing, indicating a shift in viewer habits.

Netflix shares jump 11%, hit record high after earnings beat

Netflix's Q3 earnings exceeded expectations, with shares jumping 11% and revealing strong growth prospects for the future.

The Merry Gentlemen review more forgettable festive filler from Netflix

Netflix's diverse content strategy shows a stark contrast in viewer preferences, favoring low-budget entertainment over award-winning films.

Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4's Social Streaming Sees Staggering Growth - ExchangeWire.com

Netflix is enhancing ad measurement capabilities through new partnerships, focusing on privacy and security.
Outdated keyword blocklists led to missed digital ad opportunities during major sports events.
Channel 4's social streaming is rapidly growing, indicating a shift in viewer habits.

Netflix shares jump 11%, hit record high after earnings beat

Netflix's Q3 earnings exceeded expectations, with shares jumping 11% and revealing strong growth prospects for the future.

The Merry Gentlemen review more forgettable festive filler from Netflix

Netflix's diverse content strategy shows a stark contrast in viewer preferences, favoring low-budget entertainment over award-winning films.
morenetflix
#social-media

I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.

Many users and brands are abandoning X due to significant changes in content strategy and moderation since Elon Musk's acquisition.

Meta Shares Reels Marketing Tips in New Guide

Short-form video, especially Reels, is essential for effective brand messaging and audience engagement.

Advantages of Brand Video Marketing in 2024 | Fingerlakes1.com

Video marketing is essential as it significantly boosts engagement and brand awareness, particularly via social media.

Don't Fall Prey to Generic Marketing Advice - Here's How to Filter It Out. | Entrepreneur

Effective marketing requires continual learning and selective application of advice tailored to specific business needs.

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

Video content is essential for marketing in 2024, with 91% of businesses utilizing it effectively.
Creating authentic and relatable stories through video can enhance brand engagement and trust.

By the Numbers: The most popular formats, times to post on Instagram - PR Daily

Instagram is becoming increasingly essential as TikTok faces challenges, especially among younger users.
Despite declining overall reach, engagement on Instagram is increasing for most account sizes.

I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.

Many users and brands are abandoning X due to significant changes in content strategy and moderation since Elon Musk's acquisition.

Meta Shares Reels Marketing Tips in New Guide

Short-form video, especially Reels, is essential for effective brand messaging and audience engagement.

Advantages of Brand Video Marketing in 2024 | Fingerlakes1.com

Video marketing is essential as it significantly boosts engagement and brand awareness, particularly via social media.

Don't Fall Prey to Generic Marketing Advice - Here's How to Filter It Out. | Entrepreneur

Effective marketing requires continual learning and selective application of advice tailored to specific business needs.

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

Video content is essential for marketing in 2024, with 91% of businesses utilizing it effectively.
Creating authentic and relatable stories through video can enhance brand engagement and trust.

By the Numbers: The most popular formats, times to post on Instagram - PR Daily

Instagram is becoming increasingly essential as TikTok faces challenges, especially among younger users.
Despite declining overall reach, engagement on Instagram is increasing for most account sizes.
moresocial-media

Apple TV+ spent $20B on original content. If only people actually watched.

Apple TV+ is shifting to bundles to retain subscribers, moving away from its former strategy of being a content hub.
#ai

Can We "SEO "AI?

Citate.ai aims to influence AI outputs by strategically shaping the web content that informs these platforms, not by hacking them.

Reddit CEO says the platform is in an 'arms race' for AI training

Reddit is positioning itself as a key player in the AI landscape, leveraging its content for AI training.

Can We "SEO "AI?

Citate.ai aims to influence AI outputs by strategically shaping the web content that informs these platforms, not by hacking them.

Reddit CEO says the platform is in an 'arms race' for AI training

Reddit is positioning itself as a key player in the AI landscape, leveraging its content for AI training.
moreai
#audience-engagement

'Own an audience, don't just rent one': 4 ways to build YouTube success

YouTube's role has evolved, resembling a streaming platform, making strategy and engagement critical for marketers.

Heather Osgood: Do You Really *NEED* a CTA?

Podcast advertising can succeed without direct CTAs by using strategic messaging that builds brand awareness and engages audiences.

How to Create a Social Media Calendar for Financial Advisors

A social media calendar is essential for financial advisors to enhance marketing efficiency and audience engagement.

How to Grow Your Social Media Following From Zero

Consistent and topic-focused content is essential for rapid social media growth.

Keyword Research Strategies: Opportunities for SEO Success

Use audience-centric language for better visibility online.
Address common queries in your content to attract more visitors.

Engage Your Readers: How to Get Content Ideas Through Surveys & Social Media | HackerNoon

Engaging directly with your audience helps create resonant content.
Analyzing your profile and articles aids in understanding reader preferences.
Leveraging subscriber insights can inform future writing effectively.

'Own an audience, don't just rent one': 4 ways to build YouTube success

YouTube's role has evolved, resembling a streaming platform, making strategy and engagement critical for marketers.

Heather Osgood: Do You Really *NEED* a CTA?

Podcast advertising can succeed without direct CTAs by using strategic messaging that builds brand awareness and engages audiences.

How to Create a Social Media Calendar for Financial Advisors

A social media calendar is essential for financial advisors to enhance marketing efficiency and audience engagement.

How to Grow Your Social Media Following From Zero

Consistent and topic-focused content is essential for rapid social media growth.

Keyword Research Strategies: Opportunities for SEO Success

Use audience-centric language for better visibility online.
Address common queries in your content to attract more visitors.

Engage Your Readers: How to Get Content Ideas Through Surveys & Social Media | HackerNoon

Engaging directly with your audience helps create resonant content.
Analyzing your profile and articles aids in understanding reader preferences.
Leveraging subscriber insights can inform future writing effectively.
moreaudience-engagement

Substack says it could be profitable - but it still isn't

Substack prioritizes growth and investment over immediate profitability despite its substantial user base.
#instagram

Facebook makes bold shift to 'views' as its primary metric

Facebook shifts to using 'views' as a primary content performance metric, aligning with Instagram to enhance simplicity for creators and marketers.

Instagram Expands Insights With New Metrics For Shares As It Prioritizes Shareable Content - Lindsey Gamble

Instagram updates Insights to prioritize content performance based on Shares, aligning with its focus on shareable content.

Facebook makes bold shift to 'views' as its primary metric

Facebook shifts to using 'views' as a primary content performance metric, aligning with Instagram to enhance simplicity for creators and marketers.

Instagram Expands Insights With New Metrics For Shares As It Prioritizes Shareable Content - Lindsey Gamble

Instagram updates Insights to prioritize content performance based on Shares, aligning with its focus on shareable content.
moreinstagram
#seo

Council Post: How To Use Video Content To Grow Your Business

Video marketing is essential for all types of businesses, significantly enhancing engagement and online visibility.

Your Next Viral Article Is a Google Trend Away | HackerNoon

Use Google Trends to identify and leverage current popular search topics to enhance your blog's visibility and traffic.

How To Create an Editorial Calendar and Stay Organized (2024) - Shopify

An editorial calendar is essential for managing content creation and publication deadlines across various media channels.

Daily Search Forum Recap: November 14, 2024

The Google November core update has initiated with significant impacts on search rankings.

I'm trying to come up with a description for the meta description tag on the index page

A clear meta description improves click-through rates and engagement on search engines.

Council Post: How To Use Video Content To Grow Your Business

Video marketing is essential for all types of businesses, significantly enhancing engagement and online visibility.

Your Next Viral Article Is a Google Trend Away | HackerNoon

Use Google Trends to identify and leverage current popular search topics to enhance your blog's visibility and traffic.

How To Create an Editorial Calendar and Stay Organized (2024) - Shopify

An editorial calendar is essential for managing content creation and publication deadlines across various media channels.

Daily Search Forum Recap: November 14, 2024

The Google November core update has initiated with significant impacts on search rankings.

I'm trying to come up with a description for the meta description tag on the index page

A clear meta description improves click-through rates and engagement on search engines.
moreseo

Google Trends For Content Ideas Warning

Relying on Google Trends for content generation can lead to overproduction and less value-added content.

Inside The Times and Nutmeg's 'Couch to 5k' financial boot camp

The Nutmeg and Times Money Mentor campaign successfully guided readers to financial fitness, drawing parallels with the NHS Couch to 5K approach.

Freevee sent to Amazon graveyard

Amazon is shutting down Freevee to focus on ad sales via Prime Video, simplifying viewing for customers without disrupting access to existing content.
#journalism

Tour de France Femmes 2025 - Stage 2 preview

Kirsten Frattini is influential in global cycling journalism, focusing on women's cycling and major competitive events.

Comings and goings: Chicago Public Media hires COO, NPR appoints content strategy analyst ...

Drew Brody appointed as COO of Chicago Public Media; he brings vast experience and innovative perspectives essential for the organization.

Tour de France Femmes 2025 - Stage 2 preview

Kirsten Frattini is influential in global cycling journalism, focusing on women's cycling and major competitive events.

Comings and goings: Chicago Public Media hires COO, NPR appoints content strategy analyst ...

Drew Brody appointed as COO of Chicago Public Media; he brings vast experience and innovative perspectives essential for the organization.
morejournalism
#b2b-marketing

Don't be the bore at the party with your B2B marketing

B2B messaging often fails due to a transactional approach that neglects relationship-building, leading to disengaged potential buyers.

Council Post: B2B Tech Marketing: Five Exciting Trends To Watch Out For

B2B tech marketing requires patience and adaptability as quick wins are rare.
Generative AI Optimization is reshaping SEO, necessitating new content strategies.
The human touch in content creation is becoming more valuable amidst AI automation.

Don't be the bore at the party with your B2B marketing

B2B messaging often fails due to a transactional approach that neglects relationship-building, leading to disengaged potential buyers.

Council Post: B2B Tech Marketing: Five Exciting Trends To Watch Out For

B2B tech marketing requires patience and adaptability as quick wins are rare.
Generative AI Optimization is reshaping SEO, necessitating new content strategies.
The human touch in content creation is becoming more valuable amidst AI automation.
moreb2b-marketing

Lamenting about good design, invisible leadership, progressive design model

Design should aim for continuous improvement and embrace a community-oriented perspective.

Marvel's 2025 Line-Up Breaks a Frustrating Pattern - But Repeats the MCU's Biggest Mistake

Marvel Studios is transitioning to a more intense release schedule in 2025, but past mistakes may resurface with this approach.
#user-experience

Why copy and content should come before UX design - LogRocket Blog

Content should precede design for optimal user experience and effective communication on websites.

12 Great Examples of UX Writing to Inspire Your Designs

Effective UX writing simplifies digital interactions by prioritizing user-centric content.
It significantly influences user experience and product success.
Collaboration between UX writers and designers is essential for optimal communication.

"The theft of publisher content is a real challenge": Interview with Justine Roberts, Mumsnet - ExchangeWire.com

Mumsnet balances financial success with responsible practices by prioritizing user experience and community-driven content.

Phrases that have messed up my expectations of Content Design

Content Designers should focus on impactful microcopy, rather than trying to expand their roles beyond supportive functions.

Why copy and content should come before UX design - LogRocket Blog

Content should precede design for optimal user experience and effective communication on websites.

12 Great Examples of UX Writing to Inspire Your Designs

Effective UX writing simplifies digital interactions by prioritizing user-centric content.
It significantly influences user experience and product success.
Collaboration between UX writers and designers is essential for optimal communication.

"The theft of publisher content is a real challenge": Interview with Justine Roberts, Mumsnet - ExchangeWire.com

Mumsnet balances financial success with responsible practices by prioritizing user experience and community-driven content.

Phrases that have messed up my expectations of Content Design

Content Designers should focus on impactful microcopy, rather than trying to expand their roles beyond supportive functions.
moreuser-experience

Tour de France Femmes 2025 - Stage 1 preview

Kirsten Frattini champions women's cycling coverage and has progressed from grassroots to Deputy Editor at Cyclingnews, reflecting her deep commitment to the sport.
#content-design

An evidence-based approach to content reviews

Focus on improving existing content by utilizing user feedback and evidence.
Prioritizing updates based on user satisfaction and importance of content topics.

Phrases that have messed up my expectations of Content Design

Content Designers have a significant impact on product design through microcopy and supportive roles.

Phrases that have messed up my expectations of Content Design

Content Designers should focus on their core skills for greater impact, particularly in microcopy, rather than trying to broaden their roles excessively.

Phrases that have messed up my expectations of Content Design

Content Designers can make a significant impact when focusing on key functions like microcopy rather than attempting to expand their roles excessively.

An evidence-based approach to content reviews

Focus on improving existing content by utilizing user feedback and evidence.
Prioritizing updates based on user satisfaction and importance of content topics.

Phrases that have messed up my expectations of Content Design

Content Designers have a significant impact on product design through microcopy and supportive roles.

Phrases that have messed up my expectations of Content Design

Content Designers should focus on their core skills for greater impact, particularly in microcopy, rather than trying to broaden their roles excessively.

Phrases that have messed up my expectations of Content Design

Content Designers can make a significant impact when focusing on key functions like microcopy rather than attempting to expand their roles excessively.
morecontent-design

Council Post: How To Introduce Your Restaurant To TikTok

TikTok is an effective platform for restaurants to reach audiences and showcase their unique concepts through engaging content.
#linkedin

5 Types of LinkedIn Content to Level Up Your Thought Leadership | Entrepreneur

Diversifying content on LinkedIn is essential for building a personal brand and connecting with audiences effectively.

Grow A Personal Brand On LinkedIn: ChatGPT Prompts To Nail The Basics

Leverage LinkedIn for personal branding by defining your unique selling point and creating structured content.

LinkedIn Tests News Banner to Highlight Professional Stories in Users' Feeds - Lindsey Gamble

LinkedIn is enhancing news access for users through a new banner featuring curated professional stories, contrasting with other platforms reducing news content.

5 Types of LinkedIn Content to Level Up Your Thought Leadership | Entrepreneur

Diversifying content on LinkedIn is essential for building a personal brand and connecting with audiences effectively.

Grow A Personal Brand On LinkedIn: ChatGPT Prompts To Nail The Basics

Leverage LinkedIn for personal branding by defining your unique selling point and creating structured content.

LinkedIn Tests News Banner to Highlight Professional Stories in Users' Feeds - Lindsey Gamble

LinkedIn is enhancing news access for users through a new banner featuring curated professional stories, contrasting with other platforms reducing news content.
morelinkedin
#customer-engagement

From Clicks to Conversions: How to Optimize Your Email Funnel

Each stage of the email marketing funnel is designed to nurture relationships, drive conversions, and develop lifelong customers.

4 Content Secrets That Any Business Can Apply | Entrepreneur

Businesses must excel in creating diverse digital content to enhance customer experiences.
Demonstrating brand purpose is crucial for appealing to younger consumers, especially Gen Z.

How to Create Sales Enablement Content (With Examples)

Sales enablement content is vital for sales teams to effectively engage prospects and facilitate the buying process.

From Clicks to Conversions: How to Optimize Your Email Funnel

Each stage of the email marketing funnel is designed to nurture relationships, drive conversions, and develop lifelong customers.

4 Content Secrets That Any Business Can Apply | Entrepreneur

Businesses must excel in creating diverse digital content to enhance customer experiences.
Demonstrating brand purpose is crucial for appealing to younger consumers, especially Gen Z.

How to Create Sales Enablement Content (With Examples)

Sales enablement content is vital for sales teams to effectively engage prospects and facilitate the buying process.
morecustomer-engagement
#creator-economy

Life As A Digital Creator: How To Become Truly Successful In The Industry

Success as a digital creator relies on authenticity, niche definition, and value delivery.

X changes creator payouts to depend on engagement, not ads | TechCrunch

X is shifting creator payments from ad revenue to direct engagement incentives, which may impact content quality and strategy.

Life As A Digital Creator: How To Become Truly Successful In The Industry

Success as a digital creator relies on authenticity, niche definition, and value delivery.

X changes creator payouts to depend on engagement, not ads | TechCrunch

X is shifting creator payments from ad revenue to direct engagement incentives, which may impact content quality and strategy.
morecreator-economy

SF Chronicle Launches New Kamala Harris AI Tool

AI technology is enhancing access to local journalism on public figures like Kamala Harris.
The San Francisco Chronicle's tool aggregates decades of reporting for reader inquiries about Harris.
Kamala Harris's career and legal philosophy reflect her commitment to progressive reforms and local community impact.
#content-marketing

The 4 types of content buyers want | MarTech

Content should align with what buyers want rather than just being fast or easy to create.
Case studies are valuable early in the buyer's journey, contrary to common assumptions.
User events and targeted research content effectively engage buyers across several industries.

Types of Content Pillars and How To Implement Them (2024) - Shopify

Content pillars provide a foundational framework for efficient and consistent content marketing.

10 Free Content Calendar Templates in Excel, Sheets, & ClickUp

Timing is essential for effective content marketing; plan and publish strategically using content calendar templates.

The 4 types of content buyers want | MarTech

Content should align with what buyers want rather than just being fast or easy to create.
Case studies are valuable early in the buyer's journey, contrary to common assumptions.
User events and targeted research content effectively engage buyers across several industries.

Types of Content Pillars and How To Implement Them (2024) - Shopify

Content pillars provide a foundational framework for efficient and consistent content marketing.

10 Free Content Calendar Templates in Excel, Sheets, & ClickUp

Timing is essential for effective content marketing; plan and publish strategically using content calendar templates.
morecontent-marketing

Imax Hires Netflix Exec Jonathan Fischer as Chief Content Officer

Imax appoints Jonathan Fischer as chief content officer to enhance its diverse content portfolio and capitalize on recovery post-pandemic.
#podcasting

Inside ESPN's 3-part plan to jump-start its lagging podcast business

ESPN recognizes its podcasting strategy has fallen behind competitors and aims to make it a top priority for future growth.

Hubbard Radio Appoints John Goforth As VP/GM of Podcasts - Podcaster News

John Goforth has been appointed as Vice President/General Manager of Podcasts at Hubbard Radio to enhance and expand its podcast portfolio.

Inside ESPN's 3-part plan to jump-start its lagging podcast business

ESPN recognizes its podcasting strategy has fallen behind competitors and aims to make it a top priority for future growth.

Hubbard Radio Appoints John Goforth As VP/GM of Podcasts - Podcaster News

John Goforth has been appointed as Vice President/General Manager of Podcasts at Hubbard Radio to enhance and expand its podcast portfolio.
morepodcasting

4 Marketing Approaches for the Holidays - GREY Journal

Brands should start preparing holiday marketing strategies early for optimal consumer engagement and sales during the Christmas season.
from Fast Company
1 month ago

How Use AI to create social videos that people will actually want to watch

Leverage AI to complement your unique human qualities and emotional intelligence in content creation.

3 Steps You Can't Miss When Growing Your Business | Entrepreneur

Understanding your competition is vital for sustained business growth and success.

CNN Introduces Paywall for News Sites Will Cost $3.99 Per Month for Unlimited' Access

CNN has introduced a subscription model for unlimited article access, costing $3.99/month.

Hiring a content strategy development manager: Best of the MarTechBot | MarTech

MarTechBot serves as a strategic advisor for content marketing, leveraging data and insights without being a subject matter expert.
from Vulture
2 months ago

Hallmark Finally Joins the Streaming Wars

Hallmark Media is shifting focus to original streaming content with the launch of Hallmark+, while still valuing its cable offerings.

Apple's Movie Business Fails

Apple has the financial capacity to remain in streaming indefinitely, yet it may not be a strategic decision moving forward.

Pulse Check: Tracking News Headlines For Your Next Story Idea | HackerNoon

Tracking news headlines aids in idea generation, sourcing, saving time, and staying organized in writing.
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