#content-strategy

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#audience-engagement

News outlets push vertical video to the homepage

News organizations are increasingly integrating short vertical videos into their platforms to engage audiences and adapt to changing consumption habits.

Top 9 Podcast Marketing Strategies for Entrepreneurs (2024) - Shopify

Podcast marketing strategies can significantly enhance audience engagement and build brand identity for podcasters.

Heather Osgood: Do You Really *NEED* a CTA?

Podcast advertising can succeed without direct CTAs by using strategic messaging that builds brand awareness and engages audiences.

Say hello to a new wave of exciting tech-enabled B2B demos

B2B marketing must adapt to more complex storytelling and personalized audience engagement due to shifting content consumption patterns and time constraints.

Council Post: Building A Social Presence From Scratch? 19 Useful Tips For Businesses

Building a social media presence requires focus on long-term relationship building, authenticity, solving problems, and leveraging networks.

How Sustainability Communications Performed in 2024

Sustainability communications delivered substantial ROI in 2024, highlighted by a $3.01 billion AVE and a focus on engaging content like Philanthropy.

News outlets push vertical video to the homepage

News organizations are increasingly integrating short vertical videos into their platforms to engage audiences and adapt to changing consumption habits.

Top 9 Podcast Marketing Strategies for Entrepreneurs (2024) - Shopify

Podcast marketing strategies can significantly enhance audience engagement and build brand identity for podcasters.

Heather Osgood: Do You Really *NEED* a CTA?

Podcast advertising can succeed without direct CTAs by using strategic messaging that builds brand awareness and engages audiences.

Say hello to a new wave of exciting tech-enabled B2B demos

B2B marketing must adapt to more complex storytelling and personalized audience engagement due to shifting content consumption patterns and time constraints.

Council Post: Building A Social Presence From Scratch? 19 Useful Tips For Businesses

Building a social media presence requires focus on long-term relationship building, authenticity, solving problems, and leveraging networks.

How Sustainability Communications Performed in 2024

Sustainability communications delivered substantial ROI in 2024, highlighted by a $3.01 billion AVE and a focus on engaging content like Philanthropy.
moreaudience-engagement

Nilay answers Decoder listeners' biggest questions

The year saw record productivity for the Decoder team with increased listener engagement and feedback.
#social-media

I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.

Many users and brands are abandoning X due to significant changes in content strategy and moderation since Elon Musk's acquisition.

Backspace Marketing: Enhancing Backlink Strategies Through Social Media Engagement - Social Media Explorer

Integrating social media into backlink strategies can significantly elevate search engine rankings and visibility.

How Backspace Marketing Aligns Social Media and SEO for Digital Success - Social Media Explorer

Integrating social media and SEO is crucial for enhancing brand visibility and audience engagement in the digital landscape.

How Social Media Enhances SEO: Insights from Backspace Marketing - Social Media Explorer

Integrating social media strategies into SEO efforts enhances online visibility and drives sustainable traffic.

How Bluesky hopes to win over publishers (and users)

Bluesky is positioning itself as a favorable platform for publishers, promising to prioritize their content and facilitate independent verification.

How Social Media Engagement Boosts SEO - Insights from Backspace Marketing - Social Media Explorer

Social media engagement indirectly improves SEO outcomes by affecting user behavior and driving referral traffic.

I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.

Many users and brands are abandoning X due to significant changes in content strategy and moderation since Elon Musk's acquisition.

Backspace Marketing: Enhancing Backlink Strategies Through Social Media Engagement - Social Media Explorer

Integrating social media into backlink strategies can significantly elevate search engine rankings and visibility.

How Backspace Marketing Aligns Social Media and SEO for Digital Success - Social Media Explorer

Integrating social media and SEO is crucial for enhancing brand visibility and audience engagement in the digital landscape.

How Social Media Enhances SEO: Insights from Backspace Marketing - Social Media Explorer

Integrating social media strategies into SEO efforts enhances online visibility and drives sustainable traffic.

How Bluesky hopes to win over publishers (and users)

Bluesky is positioning itself as a favorable platform for publishers, promising to prioritize their content and facilitate independent verification.

How Social Media Engagement Boosts SEO - Insights from Backspace Marketing - Social Media Explorer

Social media engagement indirectly improves SEO outcomes by affecting user behavior and driving referral traffic.
moresocial-media
#brand-engagement

The 2024 state of social media

Social media is now more focused on entertainment and education than personal connections. Brands must adapt to user preferences for engaging content.

7 Innovative Holiday Marketing Ideas to Help Your Brand Stand Out | Entrepreneur

Holiday marketing should focus on creating memorable connections with audiences beyond the shopping rush.
Innovative holiday marketing ideas are essential for brands to differentiate themselves during the competitive season.

Chaotic content reigns on social media, but is it right for your brand?

Brands should prioritize valuable engagement over chaotic content trends in social media.

The 2024 state of social media

Social media is now more focused on entertainment and education than personal connections. Brands must adapt to user preferences for engaging content.

7 Innovative Holiday Marketing Ideas to Help Your Brand Stand Out | Entrepreneur

Holiday marketing should focus on creating memorable connections with audiences beyond the shopping rush.
Innovative holiday marketing ideas are essential for brands to differentiate themselves during the competitive season.

Chaotic content reigns on social media, but is it right for your brand?

Brands should prioritize valuable engagement over chaotic content trends in social media.
morebrand-engagement
#seo

Forbes Fires Freelancers Due To Google's Site Reputation Abuse Policy

Forbes is discontinuing freelance hiring for product reviews due to Google’s site reputation abuse policy enforcement.

Council Post: How To Use Video Content To Grow Your Business

Video marketing is essential for all types of businesses, significantly enhancing engagement and online visibility.

How To Create an Editorial Calendar and Stay Organized (2024) - Shopify

An editorial calendar is essential for managing content creation and publication deadlines across various media channels.

Council Post: Traditional SEO Is Over: Focus On Value Instead

SEO has shifted from a keyword-centric approach to a focus on user experience and actionable content.

Daily Search Forum Recap: November 14, 2024

The Google November core update has initiated with significant impacts on search rankings.

11 Best Content Writing Services in 2024 (Reviews & Pricing)

Content writing services enhance businesses' visibility and effectiveness with tailored SEO content.

Forbes Fires Freelancers Due To Google's Site Reputation Abuse Policy

Forbes is discontinuing freelance hiring for product reviews due to Google’s site reputation abuse policy enforcement.

Council Post: How To Use Video Content To Grow Your Business

Video marketing is essential for all types of businesses, significantly enhancing engagement and online visibility.

How To Create an Editorial Calendar and Stay Organized (2024) - Shopify

An editorial calendar is essential for managing content creation and publication deadlines across various media channels.

Council Post: Traditional SEO Is Over: Focus On Value Instead

SEO has shifted from a keyword-centric approach to a focus on user experience and actionable content.

Daily Search Forum Recap: November 14, 2024

The Google November core update has initiated with significant impacts on search rankings.

11 Best Content Writing Services in 2024 (Reviews & Pricing)

Content writing services enhance businesses' visibility and effectiveness with tailored SEO content.
moreseo

Google Tackling Site Reputation Abuse By Treating Some Sites Within A Site

Google suggests treating areas of a site as 'sites within a site' to manage reputation and trust signals for content.
from Nieman Lab
5 days ago

AI revolutionizes access to multilingual content

AI will be fully ready for multicultural content transformation by 2025.
AI enhances translation quality by factoring in cultural nuances.

How to Create a Content Brief (Template + Examples)

Well-crafted content briefs are crucial for aligning with marketing goals and optimizing for search engines.
from PR Daily
5 days ago

Comms professionals' predictions for AI in 2025 - PR Daily

AI will transform the PR industry, requiring communicators to adapt and gain proficiency in AI technologies.
#sesame-street

Elmo needs a new streaming home after Max drops Sesame Street

Warner Bros. Discovery will no longer stream new episodes of Sesame Street on Max after next season, seeking a new platform for the series.

Sesame Street will no longer air new episodes on HBO and Max as deal expires

Sesame Street is seeking a new platform for episodes as Warner Bros. Discovery shifts focus from kids' content to adult programming.

Elmo needs a new streaming home after Max drops Sesame Street

Warner Bros. Discovery will no longer stream new episodes of Sesame Street on Max after next season, seeking a new platform for the series.

Sesame Street will no longer air new episodes on HBO and Max as deal expires

Sesame Street is seeking a new platform for episodes as Warner Bros. Discovery shifts focus from kids' content to adult programming.
moresesame-street
#content-creation

Google Trends For Content Ideas Warning

Relying on Google Trends for content generation can lead to overproduction and less value-added content.

ChatGPT Prompts To Write AI-Generated Content That's Actually Good

To create standout content using ChatGPT, you must define your writing style and analyze past successes to guide AI in emulating your voice.

Google Trends For Content Ideas Warning

Relying on Google Trends for content generation can lead to overproduction and less value-added content.

ChatGPT Prompts To Write AI-Generated Content That's Actually Good

To create standout content using ChatGPT, you must define your writing style and analyze past successes to guide AI in emulating your voice.
morecontent-creation
#digital-marketing

Council Post: Why It's Time To Redirect Risky Social-Only Strategies

The business marketing landscape is shifting from social graphs to interest graphs, requiring brands to adapt their strategies accordingly.

7 Types of Online Communities: How To Build Community (2024) - Shopify

Building and nurturing online communities can enhance customer satisfaction and deepen brand-consumer relationships.

How Lifecycle Marketing Powers Ecom SMBs

Small and midsized ecommerce businesses can benefit from lifecycle marketing and a strategic approach to engaging shoppers.

Council Post: How To Market Your Law Firm And Convert High-Value Clients

Law firms need to adapt to digital marketing strategies that go beyond a basic online presence to attract high-value clients.

Google People Also Ask For Content Ideas Warning

Quality content creation should prioritize genuine insights over trending metrics.
Low-value page inflations can negatively affect a website's overall reputation.
Relying solely on tools for content ideas is not sustainable for businesses.

1440 Newsletter Tops 4 Million Subscribers, Launches 'Topics' Web Product

1440 surpasses four million subscribers and launches evergreen landing pages, aiming to expand its news delivery and generate revenue through brand sponsorships.

Council Post: Why It's Time To Redirect Risky Social-Only Strategies

The business marketing landscape is shifting from social graphs to interest graphs, requiring brands to adapt their strategies accordingly.

7 Types of Online Communities: How To Build Community (2024) - Shopify

Building and nurturing online communities can enhance customer satisfaction and deepen brand-consumer relationships.

How Lifecycle Marketing Powers Ecom SMBs

Small and midsized ecommerce businesses can benefit from lifecycle marketing and a strategic approach to engaging shoppers.

Council Post: How To Market Your Law Firm And Convert High-Value Clients

Law firms need to adapt to digital marketing strategies that go beyond a basic online presence to attract high-value clients.

Google People Also Ask For Content Ideas Warning

Quality content creation should prioritize genuine insights over trending metrics.
Low-value page inflations can negatively affect a website's overall reputation.
Relying solely on tools for content ideas is not sustainable for businesses.

1440 Newsletter Tops 4 Million Subscribers, Launches 'Topics' Web Product

1440 surpasses four million subscribers and launches evergreen landing pages, aiming to expand its news delivery and generate revenue through brand sponsorships.
moredigital-marketing
#ai

Can We "SEO "AI?

Citate.ai aims to influence AI outputs by strategically shaping the web content that informs these platforms, not by hacking them.

Reddit CEO says the platform is in an 'arms race' for AI training

Reddit is positioning itself as a key player in the AI landscape, leveraging its content for AI training.

The HackerNoon Newsletter: Refactoring 019 - How to Reify Email Addresses (12/5/2024) | HackerNoon

The rise of AI is forcing society to rethink the nature of work and its implications for economic survival.

Can We "SEO "AI?

Citate.ai aims to influence AI outputs by strategically shaping the web content that informs these platforms, not by hacking them.

Reddit CEO says the platform is in an 'arms race' for AI training

Reddit is positioning itself as a key player in the AI landscape, leveraging its content for AI training.

The HackerNoon Newsletter: Refactoring 019 - How to Reify Email Addresses (12/5/2024) | HackerNoon

The rise of AI is forcing society to rethink the nature of work and its implications for economic survival.
moreai
#social-media-engagement

The One Daily Habit To Grow Your LinkedIn Followers By 10,000 In 2025

To grow your LinkedIn followers significantly, focus on emotional connection and genuine storytelling to engage your audience.

Council Post: How To Introduce Your Restaurant To TikTok

TikTok is an effective platform for restaurants to reach audiences and showcase their unique concepts through engaging content.

The One Daily Habit To Grow Your LinkedIn Followers By 10,000 In 2025

To grow your LinkedIn followers significantly, focus on emotional connection and genuine storytelling to engage your audience.

Council Post: How To Introduce Your Restaurant To TikTok

TikTok is an effective platform for restaurants to reach audiences and showcase their unique concepts through engaging content.
moresocial-media-engagement

What Is Cross-Posting? How To Cross-Post Content (2024) - Shopify

Cross-posting saves time and enhances brand visibility across multiple social media platforms without the need for creating unique content for each.

Improving video to boost sales: Best of the MarTechBot | MarTech

Planning content and investing in good equipment are essential for better video creation.
#b2b-marketing

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

Newsletters are increasingly popular and are crucial for establishing trust with audiences and delivering value through content.

Don't be the bore at the party with your B2B marketing

B2B messaging often fails due to a transactional approach that neglects relationship-building, leading to disengaged potential buyers.

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

Newsletters are increasingly popular and are crucial for establishing trust with audiences and delivering value through content.

Don't be the bore at the party with your B2B marketing

B2B messaging often fails due to a transactional approach that neglects relationship-building, leading to disengaged potential buyers.
moreb2b-marketing
#linkedin

LinkedIn Tests News Banner to Highlight Professional Stories in Users' Feeds - Lindsey Gamble

LinkedIn is enhancing news access for users through a new banner featuring curated professional stories, contrasting with other platforms reducing news content.

5 Easy Ways To Grow Your LinkedIn Following This Month

To grow your LinkedIn following, actively engage with others, post consistently, and strategically connect with your target audience.

LinkedIn Tests News Banner to Highlight Professional Stories in Users' Feeds - Lindsey Gamble

LinkedIn is enhancing news access for users through a new banner featuring curated professional stories, contrasting with other platforms reducing news content.

5 Easy Ways To Grow Your LinkedIn Following This Month

To grow your LinkedIn following, actively engage with others, post consistently, and strategically connect with your target audience.
morelinkedin

5 Ways To Make Money As A Freelance Writer In 2025

Diversifying income streams is crucial for freelance writers to ensure financial stability during slow periods.
#amc-networks

AMC Networks Content Strategy Head Blake Callaway to Exit After 13 Years

Blake Callaway exits AMC Networks after 13 years, leaving a significant impact on brand strategy and content development.

AMC Networks Head of Content Strategy Blake Callaway to Exit (EXCLUSIVE)

Blake Callaway will leave AMC Networks after 13 years, having significantly shaped its marketing and brand strategies.

AMC Networks Content Strategy Head Blake Callaway to Exit After 13 Years

Blake Callaway exits AMC Networks after 13 years, leaving a significant impact on brand strategy and content development.

AMC Networks Head of Content Strategy Blake Callaway to Exit (EXCLUSIVE)

Blake Callaway will leave AMC Networks after 13 years, having significantly shaped its marketing and brand strategies.
moreamc-networks

Here's Where Each of the Big Social Platform Stands on External Links

Algorithms prioritize content based on user engagement rather than external links.
Musk encourages thoughtful content creation to boost platform interaction.
#netflix

Prediction: Netflix (NFLX) Will Be the First Stock to Split Its Stock During Trump's Presidency

Strong momentum behind Netflix stock suggests a potential stock split.
Netflix's subscriber base significantly exceeds that of its closest competitor, Disney.
Content remains a key driver for Netflix's growth and market dominance.

Netflix shares jump 11%, hit record high after earnings beat

Netflix's Q3 earnings exceeded expectations, with shares jumping 11% and revealing strong growth prospects for the future.

The Merry Gentlemen review more forgettable festive filler from Netflix

Netflix's diverse content strategy shows a stark contrast in viewer preferences, favoring low-budget entertainment over award-winning films.

Prediction: Netflix (NFLX) Will Be the First Stock to Split Its Stock During Trump's Presidency

Strong momentum behind Netflix stock suggests a potential stock split.
Netflix's subscriber base significantly exceeds that of its closest competitor, Disney.
Content remains a key driver for Netflix's growth and market dominance.

Netflix shares jump 11%, hit record high after earnings beat

Netflix's Q3 earnings exceeded expectations, with shares jumping 11% and revealing strong growth prospects for the future.

The Merry Gentlemen review more forgettable festive filler from Netflix

Netflix's diverse content strategy shows a stark contrast in viewer preferences, favoring low-budget entertainment over award-winning films.
morenetflix

What Is Content Mapping? How To Create a Content Map (2024) - Shopify

Content mapping is crucial for aligning content strategy with customer needs throughout their buying journey.

When is the right time to share our excitement about new web features?

Balance the excitement of new web features with practical usability to avoid frustrating developers.

Apple TV+ spent $20B on original content. If only people actually watched.

Apple TV+ is shifting to bundles to retain subscribers, moving away from its former strategy of being a content hub.

Substack says it could be profitable - but it still isn't

Substack prioritizes growth and investment over immediate profitability despite its substantial user base.
from Rolling Out
1 month ago

Facebook makes bold shift to 'views' as its primary metric

Facebook shifts to using 'views' as a primary content performance metric, aligning with Instagram to enhance simplicity for creators and marketers.

Inside The Times and Nutmeg's 'Couch to 5k' financial boot camp

The Nutmeg and Times Money Mentor campaign successfully guided readers to financial fitness, drawing parallels with the NHS Couch to 5K approach.

Freevee sent to Amazon graveyard

Amazon is shutting down Freevee to focus on ad sales via Prime Video, simplifying viewing for customers without disrupting access to existing content.
#journalism

Tour de France Femmes 2025 - Stage 2 preview

Kirsten Frattini is influential in global cycling journalism, focusing on women's cycling and major competitive events.

Comings and goings: Chicago Public Media hires COO, NPR appoints content strategy analyst ...

Drew Brody appointed as COO of Chicago Public Media; he brings vast experience and innovative perspectives essential for the organization.

Tour de France Femmes 2025 - Stage 2 preview

Kirsten Frattini is influential in global cycling journalism, focusing on women's cycling and major competitive events.

Comings and goings: Chicago Public Media hires COO, NPR appoints content strategy analyst ...

Drew Brody appointed as COO of Chicago Public Media; he brings vast experience and innovative perspectives essential for the organization.
morejournalism

Lamenting about good design, invisible leadership, progressive design model

Design should aim for continuous improvement and embrace a community-oriented perspective.

Marvel's 2025 Line-Up Breaks a Frustrating Pattern - But Repeats the MCU's Biggest Mistake

Marvel Studios is transitioning to a more intense release schedule in 2025, but past mistakes may resurface with this approach.
#user-experience

12 Great Examples of UX Writing to Inspire Your Designs

Effective UX writing simplifies digital interactions by prioritizing user-centric content.
It significantly influences user experience and product success.
Collaboration between UX writers and designers is essential for optimal communication.

"The theft of publisher content is a real challenge": Interview with Justine Roberts, Mumsnet - ExchangeWire.com

Mumsnet balances financial success with responsible practices by prioritizing user experience and community-driven content.

Phrases that have messed up my expectations of Content Design

Content Designers should focus on impactful microcopy, rather than trying to expand their roles beyond supportive functions.

12 Great Examples of UX Writing to Inspire Your Designs

Effective UX writing simplifies digital interactions by prioritizing user-centric content.
It significantly influences user experience and product success.
Collaboration between UX writers and designers is essential for optimal communication.

"The theft of publisher content is a real challenge": Interview with Justine Roberts, Mumsnet - ExchangeWire.com

Mumsnet balances financial success with responsible practices by prioritizing user experience and community-driven content.

Phrases that have messed up my expectations of Content Design

Content Designers should focus on impactful microcopy, rather than trying to expand their roles beyond supportive functions.
moreuser-experience

Tour de France Femmes 2025 - Stage 1 preview

Kirsten Frattini champions women's cycling coverage and has progressed from grassroots to Deputy Editor at Cyclingnews, reflecting her deep commitment to the sport.
#content-design

Phrases that have messed up my expectations of Content Design

Content Designers have a significant impact on product design through microcopy and supportive roles.

Phrases that have messed up my expectations of Content Design

Content Designers should focus on their core skills for greater impact, particularly in microcopy, rather than trying to broaden their roles excessively.

Phrases that have messed up my expectations of Content Design

Content Designers can make a significant impact when focusing on key functions like microcopy rather than attempting to expand their roles excessively.

Phrases that have messed up my expectations of Content Design

Content Designers have a significant impact on product design through microcopy and supportive roles.

Phrases that have messed up my expectations of Content Design

Content Designers should focus on their core skills for greater impact, particularly in microcopy, rather than trying to broaden their roles excessively.

Phrases that have messed up my expectations of Content Design

Content Designers can make a significant impact when focusing on key functions like microcopy rather than attempting to expand their roles excessively.
morecontent-design

From Clicks to Conversions: How to Optimize Your Email Funnel

Each stage of the email marketing funnel is designed to nurture relationships, drive conversions, and develop lifelong customers.
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