#content-strategy

#content-strategy

In B2B marketing, consistency goes beyond simply showing up. You need to show up in the right place, at the right time, with the right content. Every blog post, webinar, email sequence, or LinkedIn campaign you create plays a crucial role in driving results for your business. So, if they are not planned together, your messages will lose impact, and your brand loses relevance and trust.

So, I understand why so many bloggers and organizations are integrating AI tools into their writing workflows. It's tempting because it's fast and actually "works". But, here's the thing: that 800-word op-ed or heartfelt LinkedIn post - all generated with AI? That's not actually thought-leadership. In fact, a new study from MIT suggests that the use of ChatGPT actually harms critical thinking abilities.

Generative Engine Optimization (GEO) is essential for improving a website's content discoverability by AI search engines, ensuring businesses remain competitive in a digital era.

In the new reality, every press release, thought leadership piece, and media interview you produce will have two readers: humans and AI models.

Content designers often find themselves battling to justify their value beyond mere wordsmithing, leading to barriers in collaboration and influence within the design process.

Creating online content isn't a creative writing class. It's also not the same as turning in an A+ research paper. You don't always get points for showing up and doing the work.

YouTube's algorithm prioritizes signals that indicate whether people enjoy the content. And with recommendations driving 70% of what gets watched on the platform, understanding how that algorithm works is essential to building a successful strategy.

A study by Ahrefs found that 86.5% of top-ranking pages include AI-generated content, with only 4.6% categorized as pure AI and 13.5% as pure human.

Liquid Death's strategy entangles engaging content creation with sharable marketing, an approach that transformed it into a $1.4 billion brand with immense social media following.

Feedback from our readers makes a direct, tangible impact on the site. According to our last survey, our readers: Wanted more culture and politics writing, so we hired Rachelle Hampton, hired Brandy Jensen, and spun up Tom Scocca's twice-monthly column.

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.