#content-strategy

#content-strategy

One of the ironies of increasingly stringent digital privacy controls: they might result in a consumer online experience in which advertising is much more prominent, conspicuous, and disruptive.Last week, Meta announced the introduction of two new ad placements to Instagram, including an ad unit in the profile feed:

Meta is not alone: YouTube has also recently increased ad load through the introduction of new ad placements as that property navigates the challenging digital advertising environment, which I've dubbed the Mobile Marketing Winter in a three-part series (parts one, two, and three).

The social media content creation world is vast, and so are the ways to plan out your content.Because you're the leader of your internet adventure team, introducing new and beautiful posts to hungry eyes, it's important that you have a plan of action.One of the best ways to master the art of social media calendar planning is to use a calendar ... yes, a calendar.

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities.By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.

| By Kimeko McCoy



User generated content has become more important in a society where less polished content performs better than professionally created content,especially in light of today's booming creator economy.For that reason - helped by the post-Covid-19 travel rebound - hotel chain Red Carnation has spent the last seven years bullish on its user generated content strategy as a cost effective way to drum up brand awareness.

Take a deep dive into Facebook, TikTok, Instagram and more with The Complete 2022 Social Media Marketing Manager Bundle.While email marketing is still king, social media is an important element of any social media strategy.Whether you're trying to scale your own business's marketing or looking to carve out more responsibilities in your current job, The Complete 2022 Social Media Marketing Manager Bundle can help you make a splash on social media.

If you're in the fintech industry, you know content marketing is essential for success.But creating engaging content can be difficult - especially if you're unsure where to start.This blog post will discuss some of the most effective ways to succeed at fintech content marketing.We'll cover everything from understanding your target audience to developing a content strategy that works for your business.

Apple Arcade is still around, and it's still a priority-at least, that's the message we imagine Apple's surprise launch of 20 new games on the same day seeks to send.The new games include (but aren't limited to) a Teenage Mutant Ninja Turtles-branded battler titled TMNT Splintered Fate, a Disney-themed Scrabble-like game called Spellstruck developed in partnership with a Words With Friends co-creator, a city builder called Cityscapes: Sim Builder, and a follow-up to the Arcade smash hit What the Golf?

In today's digital age, online management has become a crucial aspect of running a successful business.From creating and managing social media accounts to developing and maintaining a website, businesses must have an effective online presence to reach their target audience and generate leads.One essential component of online management is search engine optimization (SEO).

If you're a writer, you've probably wondered if an AI tool like ChatGPT will soon replace you.However, you don't need to give in to defeat.Instead, take charge of your career and use these new tools to your advantage.With more businesses turning to AI, there are effective ways you can stay relevant in the job market as a writer.

If you're a blogger or niche site owner, having a solid content optimization tool as part of your content process is essential if you want your content to rank.Surfer SEO is one of the most popular tools around, but if you're looking for a Surfer SEO alternative, you will be pleased to know that there are a few good options to choose from.

Social Media Sara starts her day scrolling through TikTok.She is an avid fan of podcasts and handles social media strategy at her company.This is a snapshot of what a buyer persona looks like.You may have a great product or service, but without understanding your target customers, you might as well just market to the void.

The standard "deinfluencing" video goes like this.A TikToker with excellent lighting sits down in front of the camera with a stash of products offscreen they were influenced to buy and ended up disliking.One by one, they go through each, sharing where the product went wrong for them.TikTokers will sit close to the camera, speaking to the lens as though spilling a secret, as though having a divergent opinion on a viral product is a particularly juicy internet sin - and perhaps it is.

First up, on Shorts metrics - YouTube's adding new ' Shown in feed' and 'Viewed versus swiped away' data within the YouTube Studio display for Shorts content."Prior to this, audience demographics could not be filtered by format in YouTube Analytics.We heard from creators that it can be very difficult to understand their audience as it can vary by format.

Many publishers pivoted to short form vertical video in the past year as platforms prioritized those content formats in their algorithms.Betches Media, however, invested more in its social-first content strategy that it's had since its creation in 2011, according to co-founder and CEO Aleen Dreksler, to continue reaching its audience of primarily millennial and Gen Z women.

Are you considering your content marketing plan of action for the year ahead?Want to learn the key steps you should take as part of your content strategy?The team from Design by Soap share their content marketing guide in this infographic.They break things down as follows:
Check out the infographic for more detail.

Medium Rare took home seven trophies last Friday at the International Content Marketing Awards in the UK.Among the agency's wins was the Grand Prix award for Large Agency of the Year.Hosted by the Content Marketing Association, the 2022 awards saw a record number of entries submitted from agencies around the globe.

Limited time offer: Learn how to write effective copy for marketing, sales, SEO and email to boost the bottom line or your writing career.Any business that wants to increase awareness of their brand and convince buyers to choose their products or services needs effective sales copy.Whether you are a business leader who wants to turbocharge brand awareness and boost sales, or someone who'd like a copywriting or freelance writing career, you can learn how to create powerful copywriting for just $39.99 from The 2022 All-In-One Digital Copywriting Certification Bundle.

| By Julian Cannon



Chosen Foods, a brand of avocado-based cooking oils and condiments that launched in 2011, is focusing its marketing dollars - spending roughly 40% of its ad budget - on TikTok.The brand is looking to stand out with an educational approach to the platform.In a similar move as health care brand Supergut, Chosen Foods focused on organic growth on Facebook, Instagram, and Pinterest in the past year.

It's been a little while since I've written on Medium.I go in fits and starts, but it's nice to be back.For how long, I don't know.I'm super busy working as a solo designer at a startup.Plus, I'm loving my side project work telling the stories of Aussie founders at Founderoo
I'll be honest I have yet to read all of these books.