Google's stance on AI-translated content has shifted, now permitting such translations in search rankings if they add value to users. Previously cautious, Google has clarified that automated translations are not inherently considered spam. As a result of this evolving perspective, Google has even removed previous suggestions from their documentation that advised against allowing search engines to crawl auto-translated pages. This change reflects improvements in AI translation and acknowledges its potential benefits for multilingual websites.
In addition, Google is removing information about blocking auto-translated content from their documentation about managing multilingual sites. I had a feeling they would do that. I think it was just overlooked.
While we don't comment on the status of specific sites or pages, nor do we provide individualized support for any site, our policies do not strictly define content that has been translated by AI as spam.
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