Netflix plans to enhance investment in gaming after previously scaling back. Co-CEO Greg Peters noted this investment is currently modest compared to film, TV, and sports programming. He believes the growth potential is significant. Peters stated that Netflix views monetization of games similarly to other content categories, intending to boost user acquisition and retention. While there are already positive effects, Netflix's gaming participation remains low, with 99% of users not engaging with games, emphasizing a disciplined approach toward future investment based on member value.
"We look at the near-term monetization opportunity with games very similar to how we've looked at other new content categories. You can think in scripted or film or on and on."
"We've seen good progress, as you know, with licensed games like GTA. We've seen good progress with the games we developed like Squid Game: Unleashed."
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