LinkedIn's algorithm operates similarly to other social media platforms, prioritizing content based on user engagement. As competition increases with more users posting content, reach and impressions can decline. Factors like paid content taking priority, crowded feeds, and audience fatigue contribute to performance shifts. Users should reassess their content strategy, ensuring it offers real value, sparks conversations, and encourages interaction to increase amplification by the algorithm. Initial engagement within the first 60-90 minutes is crucial for wider reach, with interaction signals influencing visibility.
A growing number of users claim LinkedIn's algorithm is broken. It isn't. The users don't understand it.
LinkedIn prioritizes content based on how users interact with it, promoting content that sparks conversation, earns reactions, or draws repeat views.
Several factors are contributing to performance shifts, including crowded feeds, paid content priority, and content fatigue.
Reassess your content strategy. Are you offering real value? If not, the algorithm has little reason to amplify it.
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