Buffer compiles extensive data insights into social media trends, emphasizing that engagement metrics differ across platforms, and not all engagement is visible. High engagement rates do not necessarily translate to higher total interactions, as seen with LinkedIn versus Instagram. This resource serves creators and marketers with actionable strategies while underscoring that consistency in posting yields more significant engagement outcomes. Algorithms also change rapidly, impacting the relevance of historical data, hence users should consider these dynamics in content planning.
Engagement doesn't always equate to total volume; a high engagement rate on LinkedIn doesn't mean it surpasses Instagram in interaction reach due to its larger audience.
Different platforms carry varying weights for engagement metrics. 'Likes' on Threads differ significantly from 'saves' on Instagram or 'shares' on LinkedIn regarding user intent and content visibility.
Collection
[
|
...
]