#marketing-trends

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fromJezebel
6 days ago

Cool! Vogue Is Using Ads With AI Models Now

AI-generated models in fashion advertising raise ethical concerns about job displacement and the future of the fashion industry.
fromMarTech
1 week ago

Making AI deep research work for strategic marketing tasks | MarTech

Deep research tools help surface valuable insights beyond standard search results.
fromMarTech
1 week ago

Privacy is the new currency in digital marketing | MarTech

The old model of behind-the-scenes tracking is running out of road. Consent-driven interaction is taking its place, with trust and transparency becoming brand assets.
Privacy professionals
fromBusiness Insider
1 week ago

Endless subscriptions are enraging Americans. There's a new tool to fight back.

The subscription economy has exploded in recent years, by one estimate growing by over 400% over the past decade. Companies love the idea of recurring revenue and sticky customer contracts that require some effort to escape.
E-Commerce
#influencer-marketing
fromDigiday
1 week ago
Social media marketing

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

fromDigiday
3 weeks ago
E-Commerce

More creators, less money: Creator economy expansion leaves mid-tier creators behind

fromDigiday
1 week ago
Social media marketing

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

fromDigiday
3 weeks ago
E-Commerce

More creators, less money: Creator economy expansion leaves mid-tier creators behind

Social media marketing
fromForbes
1 month ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
Marketing
fromBusiness Matters
1 week ago

A 2025 Guide to Running Giveaways without Devaluing your Brand

Careless giveaways can diminish brand value, while targeted, creative promotions can effectively engage and grow audiences.
#seo
E-Commerce
fromDigiday
2 weeks ago

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

Shifts in AI conversation focus from media buying to creative production.
#advertising
fromDigiday
1 month ago
Television

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

Media industry
fromThe Drum
2 months ago

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
fromDigiday
1 month ago
Television

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

Media industry
fromThe Drum
2 months ago

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
fromSfgate
3 weeks ago

How to Effectively Market to B2B Buyers

More than two-thirds of today's B2B buyers are Millennials or Gen Z professionals, who have fundamentally different expectations about how purchasing should work.
E-Commerce
fromMarTech
3 weeks ago

The myth of the modern identity graph | MarTech

Over the past decade, marketers have become experts in identity resolution. We've mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer.
Privacy professionals
fromDigiday
4 weeks ago

Agencies create specialist units to help marketers' solve for AI search gatekeepers

Rising demand among marketers for AI search expertise drives agencies to create specialist units to assist clients in understanding technology's impact on consumer habits.
Digital life
fromModern Retail
1 month ago

From E.l.f. to Pillsbury, brands bet on Labubu to generate their next viral social media moment

Labubu dolls are being incorporated into various marketing campaigns, reflecting a new trend in mainstream advertising.
fromWIRED
1 month ago

The Era of 'Woke' Brand Activism Is Over

In the past two decades, there's been a steady uptick in brands and corporations embracing Pride, a trend sometimes criticized as being superficial, or 'pinkwashing.'
LGBT
#social-media
fromHubspot
4 weeks ago
Social media marketing

Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads

Social media marketing
fromAdweek
4 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Social media marketing
fromForbes
4 months ago

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Social media marketing
fromHubspot
4 weeks ago

Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads

Instagram is the leading Meta platform for marketers in 2025, outperforming Facebook and Threads in all key metrics.
Social media marketing
fromAdweek
4 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Social media marketing
fromForbes
4 months ago

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
fromDigiday
1 month ago

Why omnichannel advertising needs gaming at its core

Incorporating gaming into omnichannel strategies significantly enhances audience engagement and brand influence.
Marketing tech
fromThe Drum
1 month ago

The B2A revolution: why your brand must win over AI agents

B2A marketing focuses on AI agents influencing consumer choices, crucial for brands to consider.
fromCreative Bloq
1 month ago

People don't just want to see your brand anymore. They want to live it

Experiential branding invites people to do more than notice a brand; it invites them to feel it, transforming distant concepts into lived experiences.
UX design
Marketing tech
fromDigiday
1 month ago

What you missed at Cannes Lions 2025

Cannes Lions 2025 highlighted practical approaches in marketing, focusing on real case studies and the evolving relationship between brands and creators.
#retail-media
fromSocial Media Today
1 month ago

Big Brands Are Spending More on Influencer Marketing -Should You Be Doing the Same?

Unilever's new CEO plans to boost influencer hiring significantly to align with consumer skepticism towards traditional corporate branding.
fromBusiness Insider
1 month ago

The chaotic Kalshi ad during the NBA Finals was made with AI for $2,000. The guy behind the clip shared how he made it.

Kalshi's ad during the NBA Finals showcased AI creativity with bizarre imagery, demonstrating a shift towards unconventional marketing tactics.
#cannes-lions
fromThe Drum
1 month ago
Marketing tech

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

fromThe Drum
1 month ago
Marketing tech

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

Artificial intelligence
fromDigiday
1 month ago

Meta's AI ad plan raises stakes - even if creative execs are shrugging it off

Meta's automation of ads with AI by 2026 challenges creative agencies' client retention and business development efforts.
fromMedium
1 month ago

Black (and white) to the future

The eternal pull of B&W is illustrated in how Audi’s recent model for China uses a minimalist approach, illustrating a brand voice of 'the future, lived now.'
Graphic design
#gen-z
fromHackernoon
1 year ago
Startup companies

Why Gen Z Founders Choose Baden Bower for Credibility Over Clicks | HackerNoon

Gen Z founders prefer earned media coverage over traditional ads for brand legitimacy.
fromFast Company
2 months ago
Marketing tech

AI influencers are shaping Gen Z's shopping habits

One in three Gen Z consumers make purchasing decisions based on AI-generated influencer recommendations.
Startup companies
fromHackernoon
1 year ago

Why Gen Z Founders Choose Baden Bower for Credibility Over Clicks | HackerNoon

Gen Z founders prefer earned media coverage over traditional ads for brand legitimacy.
fromThe Drum
1 month ago

The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

Purpose is no longer a campaign angle. It's the foundation. Brands are being rewarded not just for taking a stance, but for building that stance into how they operate.
Marketing tech
#email-marketing
fromMarTech
1 month ago
Marketing tech

AI is making a major impact of email marketing teams, report finds | MarTech

fromMarTech
1 month ago
Marketing tech

AI is making a major impact of email marketing teams, report finds | MarTech

#artificial-intelligence
fromPhys
2 months ago
Marketing tech

Digital clones of real models are revolutionizing fashion advertising

Marketing tech
fromTalkMarkets
1 month ago

Meta Bets Big On AI-Generated Ads

Meta is using AI to redefine advertising by automating content generation, targeting, and budgeting for advertisers.
Small businesses will particularly benefit as AI tools eliminate the need for large creative teams.
Marketing tech
fromPhys
2 months ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing by leveraging AI and metaverse technologies.
Marketing tech
fromThe Drum
2 months ago

10 trends from The Drum Awards for Marketing APAC winners

Marketing campaigns are evolving to encourage actionable behavior rather than mere attention.
Local cultural insights are becoming essential in creating relevant marketing strategies.
Experiential marketing is being employed strategically to enhance emotional connections.
#digital-advertising
fromDigiday
2 months ago
Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

fromDigiday
2 months ago
Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Media industry
fromAdweek
3 months ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
#retail-media-networks
Marketing tech
fromThe Drum
2 months ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
Marketing tech
fromForbes
2 months ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
#b2b-marketing
Artificial intelligence
fromHubspot
2 months ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
fromForbes
2 months ago

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

CTV advertising is evolving with AI and shoppable ads, emphasizing the need for adaptation and interactivity in marketing strategies.
fromAdweek
2 months ago

Brands Can Recolor the Visual Language of Technology

The prevailing visual aesthetic of the future remains dominated by blue tones, limiting authentic representation of technology's impact on society.
Social media marketing
fromHubspot
2 months ago

Reddit marketing mistakes to avoid in your social media strategy

Reddit requires a unique marketing approach to build trust and engagement with users.
Avoid treating Reddit like other social platforms to ensure effective marketing.
A significant portion of marketers are beginning to invest more time and resources into Reddit.
Social media marketing
fromHubspot
in 4 months

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

The most impactful marketing campaigns are driven by data and cultural trends, emphasizing brand values and customer experience.
fromAdweek
2 months ago

Total Wine's Earworm Radio Jingle Gets the Full Music Video Treatment

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.
Wine
Media industry
fromDigiday
2 months ago

Digiday+ Research: Publishers' subscription revenue is up this year, and they'll focus on growing it even further

Publishers are increasingly relying on subscription revenue, rising from 56% to 70% in just one year.
Digital life
fromThe Conversation
2 months ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing with cost-effective and immersive campaigns for digital-first consumers.
Marketing tech
fromDigiday
2 months ago

Digiday+ Research: Programmatic ad spend loses out to email this year

Marketers are prioritizing email over programmatic ads in display advertising, indicating a significant shift in marketing strategies.
fromThe Drum
2 months ago

Prediction: This will be the last decade of growth for paid search advertising

The last decade for growth in paid search advertising may be approaching due to the rise of AI-driven advertising.
fromDigiday
3 months ago

The case for and against... advertising through the trade war

"Uncertainty creates a pensive and anxious consumer," noted Colgate-Palmolive CEO Noel Wallace during the company's recent first-quarter earnings call.
Media industry
Media industry
fromBusiness Insider
3 months ago

A bright spot in Hollywood is under threat from Trump's tariffs

Trump's tariffs and economic uncertainty are causing brands to slow down or halt film projects, threatening the growth of branded entertainment.
Marketing tech
fromThe Drum
3 months ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
fromForbes
3 months ago

4 Big Trends For DTC E-Commerce Growth In 2025

Social commerce is set to become a $100 billion revenue stream by 2025, reshaping DTC e-commerce.
Marketing tech
fromAdweek
3 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
Marketing tech
fromExchangewire
3 months ago

Data Curation: Examining European Expansion

Data curation is becoming essential for European advertisers, enabling targeted ad inventory management in the evolving ad tech ecosystem.
Marketing tech
fromCreative Bloq
3 months ago

The best prints ads of the 2010s, as picked by experts

Print ads remained effective in the 2010s despite digital disruption, utilizing creativity and topicality to engage consumers.
Silicon Valley food
fromFast Company
3 months ago

Jack Black's SNL Cheetos sketch is brand spoof brilliance

Cheetos continues to push brand collaborations to new, absurd levels, exemplified by a recent SNL skit featuring Jack Black and Preparation H.
fromstupiddope.com
3 months ago

hismile and KFC Blend Flavor and Fun with Limited Fried Chicken Toothpaste Kit

The collaboration blurs the lines between self-care and fast food fandom, showcasing how far both brands are willing to push their creative boundaries.
Marketing tech
fromMarTech
4 months ago

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.
fromchannelpro
4 months ago

Marketing talent brain drain could stunt channel partner success

Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, with only 15% in independent teams.
Marketing tech
Marketing tech
fromHubspot
4 months ago

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

High-performing marketing teams utilize value-driven content and visual storytelling to connect with audiences effectively.
fromMarTech
4 months ago

What today's consumers expect - and how marketers should respond | MarTech

Consumers today prioritize values like sustainability, authenticity, and transparency over traditional loyalty, signaling a major shift in market expectations.
Marketing tech
Marketing tech
fromThe Drum
4 months ago

Gamification is a great way to keep customers coming back

Gamification enhances customer engagement and loyalty by integrating game-like mechanics into marketing strategies.
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