#marketing-trends

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#retail-media
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
Media industry
fromEMARKETER
3 months ago

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
more#retail-media
#influencer-marketing
Growth hacking
fromInc
4 months ago

Creators Are Making More User Generated Content Than Ever. That's Good News for Brands

User-generated content is increasingly valuable and cost-effective for brands due to a surge in UGC creators.
The rise of UGC creators offers brands an affordable alternative for authentic engagement marketing.
Social media marketing
fromForbes
2 months ago

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Media industry
fromHer Campus
3 months ago

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

Advertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
Social media marketing
fromForbes
2 weeks ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
Social media marketing
fromDigiday
2 months ago

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Brands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
Growth hacking
fromInc
4 months ago

Creators Are Making More User Generated Content Than Ever. That's Good News for Brands

User-generated content is increasingly valuable and cost-effective for brands due to a surge in UGC creators.
The rise of UGC creators offers brands an affordable alternative for authentic engagement marketing.
Social media marketing
fromForbes
2 months ago

Six Marketing Trends That CMOs Should Pay Attention To

Innovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
Media industry
fromHer Campus
3 months ago

Buy More, Think Less: An Educated Rant on How Ads Took Over Our Lives

Advertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
Social media marketing
fromForbes
2 weeks ago

How Influencer Marketing Is Rewiring The Consumer Journey

Influencer marketing is reshaping consumer purchasing decisions, creating a strong relationship between digital content and real-world interactions.
Social media marketing
fromDigiday
2 months ago

WFA sees 54% of multinational brands boosting influencer spending - with more relying on agencies to find creators

Brands are increasingly partnering with influencer agencies to navigate complexities in influencer marketing amidst rising budgets.
more#influencer-marketing
#ai-advertising
Marketing tech
fromFast Company
3 months ago

Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
Marketing tech
fromCreative Bloq
3 months ago

Volvo's shocking AI advert looks like a bad student project it couldn't afford to finish

Generative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.
Artificial intelligence
fromBusiness Insider
6 days ago

The chaotic Kalshi ad during the NBA Finals was made with AI for $2,000. The guy behind the clip shared how he made it.

Kalshi's ad during the NBA Finals showcased AI creativity with bizarre imagery, demonstrating a shift towards unconventional marketing tactics.
Marketing tech
fromFast Company
3 months ago

Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
Marketing tech
fromCreative Bloq
3 months ago

Volvo's shocking AI advert looks like a bad student project it couldn't afford to finish

Generative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.
Artificial intelligence
fromBusiness Insider
6 days ago

The chaotic Kalshi ad during the NBA Finals was made with AI for $2,000. The guy behind the clip shared how he made it.

Kalshi's ad during the NBA Finals showcased AI creativity with bizarre imagery, demonstrating a shift towards unconventional marketing tactics.
more#ai-advertising
#cannes-lions
fromThe Drum
1 week ago
Marketing tech

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

fromThe Drum
1 week ago
Marketing tech

Cannes Lions is making ad creatives compete with the Sphere. How can we beat that?

more#cannes-lions
#ai
Artificial intelligence
fromDigiday
1 week ago

Meta's AI ad plan raises stakes - even if creative execs are shrugging it off

Meta's automation of ads with AI by 2026 challenges creative agencies' client retention and business development efforts.
fromThe Drum
3 months ago
Marketing tech

Indies have the edge when it coems to helping clients make decisions based on data

Indie agencies excel in leveraging AI and data for strategic marketing solutions,
fromMarTech
2 weeks ago
Marketing tech

AI is making a major impact of email marketing teams, report finds | MarTech

AI-driven content generation will significantly impact email marketing by 2025, according to 29% of marketers.
Artificial intelligence
fromDigiday
1 week ago

Meta's AI ad plan raises stakes - even if creative execs are shrugging it off

Meta's automation of ads with AI by 2026 challenges creative agencies' client retention and business development efforts.
Marketing tech
fromThe Drum
1 month ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
Digital life
fromThe Conversation
1 month ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing with cost-effective and immersive campaigns for digital-first consumers.
Marketing tech
fromThe Drum
3 months ago

Indies have the edge when it coems to helping clients make decisions based on data

Indie agencies excel in leveraging AI and data for strategic marketing solutions,
fromMarTech
2 weeks ago
Marketing tech

AI is making a major impact of email marketing teams, report finds | MarTech

more#ai
Graphic design
fromMedium
2 weeks ago

Black (and white) to the future

Modern branding trends emphasize minimalist templates with vibrant color accents, particularly in automotive marketing.
#gen-z
Marketing tech
fromFast Company
3 months ago

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

Gen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.
Startup companies
fromHackernoon
1 year ago

Why Gen Z Founders Choose Baden Bower for Credibility Over Clicks | HackerNoon

Gen Z founders prefer earned media coverage over traditional ads for brand legitimacy.
Marketing tech
fromFast Company
3 months ago

Gen Z's top 10 favorite restaurant brands are all masters of generating buzz

Gen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.
Startup companies
fromHackernoon
1 year ago

Why Gen Z Founders Choose Baden Bower for Credibility Over Clicks | HackerNoon

Gen Z founders prefer earned media coverage over traditional ads for brand legitimacy.
more#gen-z
#cultural-relevance
Online Community Development
fromThe Drum
3 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
Online Community Development
fromThe Drum
3 months ago

The era of buying influence is over: community is the new currency for brands

Brands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
more#cultural-relevance
#small-business
Marketing tech
fromForbes
3 months ago

2025 Marketing Trends Small Businesses Can Use To Get Ahead

In 2025, consumers expect brands to foster community and authenticity, creating opportunities for small businesses.
Marketing tech
fromForbes
3 months ago

2025 Marketing Trends Small Businesses Can Use To Get Ahead

In 2025, consumers expect brands to foster community and authenticity, creating opportunities for small businesses.
Marketing tech
fromTalkMarkets
2 weeks ago

Meta Bets Big On AI-Generated Ads

Meta is using AI to redefine advertising by automating content generation, targeting, and budgeting for advertisers.
Small businesses will particularly benefit as AI tools eliminate the need for large creative teams.
more#small-business
#digital-advertising
Media industry
fromAdweek
2 months ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
fromThe Drum
1 month ago
Marketing tech

Prediction: This will be the last decade of growth for paid search advertising

fromDigiday
3 weeks ago
Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

fromForbes
1 month ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

Media industry
fromAdweek
2 months ago

US Digital Ad Spend Climbed to $259 Billion in 2024

U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
fromThe Drum
1 month ago
Marketing tech

Prediction: This will be the last decade of growth for paid search advertising

fromDigiday
3 weeks ago
Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

fromForbes
1 month ago
Marketing tech

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

more#digital-advertising
#retail-media-networks
Marketing tech
fromForbes
4 weeks ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
Marketing tech
fromThe Drum
3 weeks ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
Marketing tech
fromForbes
4 weeks ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
Marketing tech
fromThe Drum
3 weeks ago

Retail media's rise: are marketers ready to make the most of it?

Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
more#retail-media-networks
#advertising
Marketing tech
fromwww.creativebloq.com
3 months ago

I'm loving the saucy brand banter between Ikea and Durex

Durex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.
The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.
Media industry
fromThe Drum
1 month ago

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
London food
fromCreative Bloq
2 months ago

Only McDonald's could have made these bold new ads

McDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.
Marketing tech
fromwww.creativebloq.com
3 months ago

I'm loving the saucy brand banter between Ikea and Durex

Durex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.
The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.
Media industry
fromThe Drum
1 month ago

Scenario planning & partnership power: IAB's Sheryl Goldstein on a pivotal NewFronts 2025

The 2025 IAB NewFronts prioritizes flexibility, outcomes, and partnerships amid economic uncertainty.
Advertisers are revisiting contingency plans as budget pressures and tariff issues rise.
London food
fromCreative Bloq
2 months ago

Only McDonald's could have made these bold new ads

McDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.
more#advertising
#b2b-marketing
fromMarTech
4 months ago
Marketing

What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTech

fromMarTech
4 months ago
Marketing

What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTech

more#b2b-marketing
#authenticity
Growth hacking
fromAdweek
4 months ago

Personal Branding Is the Secret Weapon for Company Growth

Authentic employee personal branding is essential for connecting with today's skeptical consumers.
fromHubspot
1 month ago
Artificial intelligence

How to maintain authenticity in your social media strategy - even with AI

Growth hacking
fromAdweek
4 months ago

Personal Branding Is the Secret Weapon for Company Growth

Authentic employee personal branding is essential for connecting with today's skeptical consumers.
Artificial intelligence
fromHubspot
1 month ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
more#authenticity
#digital-marketing
Marketing tech
fromeLearning Industry
3 months ago

Digital Marketing Expert Insights: Trends Shaping The HR And eLearning Industry

A solid software sales marketing plan is essential for eLearning and HR businesses to thrive online.
Hiring digital marketing experts can significantly enhance marketing strategy effectiveness.
AI marketing offers personalized approaches but requires human expertise for relationship building.
fromHubspot
in 5 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Marketing tech
fromeLearning Industry
3 months ago

Digital Marketing Expert Insights: Trends Shaping The HR And eLearning Industry

A solid software sales marketing plan is essential for eLearning and HR businesses to thrive online.
Hiring digital marketing experts can significantly enhance marketing strategy effectiveness.
AI marketing offers personalized approaches but requires human expertise for relationship building.
fromHubspot
in 5 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

more#digital-marketing
fromHubspot
1 month ago

Reddit marketing mistakes to avoid in your social media strategy

Reddit is inherently simple - think old-school internet forums. Despite that simplicity, it can be overwhelming and distractive, leading to time loss without achieving one's goals.
Social media marketing
fromAdweek
1 month ago

Total Wine's Earworm Radio Jingle Gets the Full Music Video Treatment

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.
Wine
Media industry
fromDigiday
1 month ago

Digiday+ Research: Publishers' subscription revenue is up this year, and they'll focus on growing it even further

Publishers are increasingly relying on subscription revenue, rising from 56% to 70% in just one year.
#artificial-intelligence
Marketing tech
fromMarTech
2 months ago

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.
Marketing tech
fromPhys
1 month ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing by leveraging AI and metaverse technologies.
Marketing tech
fromMarTech
2 months ago

The GTM revolution is here. Are you ready? | MarTech

The go-to-market landscape is transforming due to AI and changing buyer behavior, prompting new strategies for engagement.
Marketing tech
fromPhys
1 month ago

Digital clones of real models are revolutionizing fashion advertising

Digital clones and virtual influencers are revolutionizing fast-fashion marketing by leveraging AI and metaverse technologies.
more#artificial-intelligence
#email-marketing
more#email-marketing
#economic-uncertainty
Media industry
fromDigiday
1 month ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
Media industry
fromDigiday
1 month ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
more#economic-uncertainty
#consumer-engagement
Marketing tech
fromAdweek
2 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
Marketing tech
fromAdweek
2 months ago

Telly's Shoppable CTV Ads Triple Engagement During NCAA Test

Telly's new interactive ad format shows significantly higher engagement rates than traditional ads.
more#consumer-engagement
Marketing tech
fromExchangewire
2 months ago

Data Curation: Examining European Expansion

Data curation is becoming essential for European advertisers, enabling targeted ad inventory management in the evolving ad tech ecosystem.
fromCreative Bloq
2 months ago

The best prints ads of the 2010s, as picked by experts

In a world that moves at the speed of social, even print ads need to be timely and topical to catch people's attention.
Marketing tech
fromFast Company
2 months ago

Jack Black's SNL Cheetos sketch is brand spoof brilliance

This weekend's SNL skit featuring Jack Black humorously imagined an outrageous collaboration between Cheetos and Preparation H, suggesting a peak in absurd brand collaborations.
Silicon Valley food
Marketing tech
fromstupiddope.com
2 months ago

hismile and KFC Blend Flavor and Fun with Limited Fried Chicken Toothpaste Kit

HisSmile and KFC collaborated to create a Fried Chicken Toothpaste, blending self-care with fast food in a playful yet functional product.
#social-media
Social media marketing
fromAdweek
2 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Marketing tech
fromDigiday
3 months ago

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

YouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.
Social media marketing
fromHubspot
in 1 week

Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads

Instagram is the leading Meta platform for marketers in 2025, outperforming Facebook and Threads in all key metrics.
Social media marketing
fromAdweek
2 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Marketing tech
fromDigiday
3 months ago

Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform

YouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.
Social media marketing
fromHubspot
in 1 week

Which Meta Channel's Best for Social Media Marketing? 1000 Pros Compare Facebook, Instagram & Threads

Instagram is the leading Meta platform for marketers in 2025, outperforming Facebook and Threads in all key metrics.
more#social-media
Marketing tech
fromchannelpro
2 months ago

Marketing talent brain drain could stunt channel partner success

The merging of partner and field marketing teams is threatening the specialist skills essential for effective partner marketing.
Marketing tech
fromHubspot
2 months ago

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

High-performing marketing teams utilize value-driven content and visual storytelling to connect with audiences effectively.
#consumer-behavior
Marketing tech
fromExchangewire
3 months ago

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.
A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
Social media marketing
fromVogue Business
4 months ago

Generational Breakdown: Understanding the baby boomer consumer

Baby boomers are crucial consumers in the luxury market, holding significant wealth.
Marketers have primarily targeted younger generations, neglecting the baby boomer demographic.
Marketing tech
fromExchangewire
3 months ago

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.
A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
Social media marketing
fromVogue Business
4 months ago

Generational Breakdown: Understanding the baby boomer consumer

Baby boomers are crucial consumers in the luxury market, holding significant wealth.
Marketers have primarily targeted younger generations, neglecting the baby boomer demographic.
more#consumer-behavior
Marketing tech
fromThe Drum
3 months ago

Gamification is a great way to keep customers coming back

Gamification enhances customer engagement and loyalty by integrating game-like mechanics into marketing strategies.
Social media marketing
fromForbes
3 months ago

How Companies Should Shift Their Social Media Marketing Strategy

Trust in generative AI is growing among consumers, with two-thirds having used it and nearly 70% trusting its outputs.
Media industry
fromForbes
4 months ago

Council Post: How Brands Are Building Newsrooms And Redefining Media In 2025

Brands are becoming media creators, changing how information is produced and consumed.
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