Steph Ross, vp of social and influencer for the social media agency Born Social, said that influencer rates had "doubled" from 2024, but that her clients were largely unconcerned about the increases because they have also ramped up their influencer marketing spend. She said that influencers' increased rates were simply a result of that growing demand.
The subscription economy has exploded in recent years, by one estimate growing by over 400% over the past decade. Companies love the idea of recurring revenue and sticky customer contracts that require some effort to escape.
The MSA Festival of Media 2025 is themed 'Bridging Progress' and aims to redefine meaningful engagement in a rapidly changing media landscape.
Over the past decade, marketers have become experts in identity resolution. We've mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer.