#marketing-trends
#marketing-trends

Desi Influencers Earn Up To Rs 10 Lakh Per Week Crushing Narayana Murthy's Challenge; Barely Work 10 Hrs

Influencers in India spend less time compared to global counterparts

Brands in India are increasing focus on influencer marketing [ more ]

Digiday

Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes

U.S. ban on TikTok could shift agency investments to other platforms like Meta, YouTube, and emerging apps.

Creators on YouTube Shorts are demonstrating the ability to engage niche communities and communicate brand messages effectively. [ more ]

Entrepreneur

4 Marketing Megatrends to Know About in 2024 | Entrepreneur

Marketers should focus on authenticity as a key trend in 2024.

Influencer marketing is crucial due to the desire for authenticity among customers. [ more ]

Marketing Dive

Inside the creator marketing trends expected to go viral in 2024

Digital video consumption is at an all-time high, driven by creator content.

44% of marketers plan to increase their investment in creators, with an average spending increase of 25%. [ more ]

moreinfluencer-marketing

RAIN News

1 day ago

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN News

The average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends. [ more ]

Digiday

1 week ago

In the marketing world, anime is following in the footsteps of gaming

Brands are starting to pay attention to anime marketing, following its mainstream success and similarities to gaming marketing evolution. [ more ]

The Drum

1 week ago

Putting on an event? Here's how to show your CEO it was worth the investment

Brands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces. [ more ]

MarTech

1 week ago

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]

Digiday

2 weeks ago

Research Briefing: YouTube commands marketing spend on ad-supported streaming services

YouTube commands marketing spend with 75% of brands and agencies placing streaming ads on the platform. [ more ]

Forbes

2 weeks ago

As Ad Spend Rises, Marketing Budgets Switch To Commerce

Advertising spend in the U.S. is expected to increase by 5.6% to $360 billion, excluding political advertising, with significant growth in digital ad spend. [ more ]

The Drum

People are bored of social media ads, so let's get creative

To stand out in social media advertising, focus on creating authentic and non-traditional content that engages with the audience in a meaningful way. [ more ]

Digiday

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

BuzzFeed is pivoting to an AI-driven tech and media company, focusing on owned platforms and generative AI chatbots for content creation. [ more ]

Digiday

Q1 ad rundown: there's cautious optimism amid impending changes

The ad market outlook for the rest of the year is divided between positive conditions and growing unease about impending changes, leading to cautious optimism. [ more ]

MarTech

Data science

The customer data platform market | MarTech

Successful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment. [ more ]

Social Media Today

4 weeks ago

TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages

Bilingual audiences are pivotal for future marketing, especially on platforms like TikTok.

Hispanics form a significant and growing segment that engages actively on social and digital platforms. [ more ]

Hubspot

in 3 months

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Short-form videos are under 60 seconds, digestible for quick consumption.

73% of consumers prefer short-form videos for learning about products; 56% of marketers plan to invest in them by 2024. [ more ]

Forbes

Council Post: Remembering The Fundamentals Of Marketing In A Digital Age

Marketers need to refocus on the core fundamentals of successful marketing, with a customer-centric approach.

A combination of the original four P's (product, price, place, promotion) with the additional three P's (process, physical evidence, people) caters best to consumers. [ more ]

Forbes

Why Faceless Creators Are Taking Over Your Social Media

Faceless creators prioritize content quality over personal branding, resonating genuinely with audiences.

Consumers value authenticity in advertising, making faceless content more relatable by emphasizing the message over the messenger. [ more ]

Adweek

3 Things Marketers Should Know About Magna's Latest Ad Forecast

Advertising spending is growing faster than expected at 9.2% to $369 billion, driven by Prime Video ads.

Retail and travel ad categories are thriving with a 9% growth, while entertainment and tech sectors are sluggish. [ more ]

Forbes

Council Post: How To Boost Retail Customer Loyalty: 16 CX Trends To Leverage

Customer Lifecycle Marketing

Seamless Omnichannel Experiences [ more ]

Thedrum

Why authenticity reigns over brand claims and influencer chatter

Trendjacking is capitalizing on existing trends for brand growth

Authenticity is key for successful trendjacking [ more ]

Marketing Dive

Artificial intelligence

Marketers bullish on generative AI's potential to boost the creator economy

Marketers increasing investment in generative AI creator content

Majority support for clearer regulations in the creator economy [ more ]

The Drum

Artificial intelligence

Marketers, let's look beyond 'the next big thing'

Marketers often focus on the next big thing without considering long-term implementation or impact.

Industry trends like the metaverse and AI have led to a rush to be part of the buzz without fully understanding audience behavior or considering results. [ more ]

The Drum

The Drum

Focus on real consumer reality over flashy tech trends.

Increase in UK inflation leads to worsened financial situations for many Brits. [ more ]

Digiday

The ANA is planning a programmatic benchmarking service

Marketers should be proactive in reducing waste in programmatic supply chains

ANA launching a transparency initiative for better media spending accountability [ more ]

The Drum

How to apply the old money aesthetic to your marketing campaign

Old money aesthetic is a growing trend in 2024 marketing campaigns.

Visual language and values of old money appeal to 20-40-year-old users on platforms like TikTok and Instagram. [ more ]

Forbes

Council Post: 14 Mega-Trends In Marketing Right Now

Enterprises are relying more on marketing for growth, with 78% of CEOs looking to marketing.

Consumers are demanding a seamless experience, with zero tolerance for friction like delays and confusing checkouts. [ more ]

The Drum

5 CMO priorities today, from AI and cookieless personalization to funnel collapse

Marketers increasing AI investments

Importance of understanding new technology for brand marketers [ more ]

Creative Bloq

Graphic design

5 times brands got International Women's Day right

Brands can make a positive impact on International Women's Day with empowering campaigns

Campaigns promoting collective efforts over individual achievements are impactful [ more ]

Digiday

Online marketing

'It's going to make our jobs harder': Effects of Google's third-party cookie fallout compound for marketers

Marketers are exploring alternatives due to Google's removal of third-party cookies.

Loss of third-party cookies impacting trends like rise of retail media and streaming, leading to shift from display ads. [ more ]

Forbes

Council Post: Four Marketing And Social Trends To Watch In 2024

AI adoption is accelerating, transforming marketing in 2024.

Marketers must navigate social turbulence and misinformation challenges in the coming years. [ more ]

Marketplace

Women in technology

Do women spend more than men? - Marketplace

2023 was the 'Year of the Girl,' women are becoming prominent influencers in the economy, marketing is shifting towards female-centric niches. [ more ]

Adweek

Deloitte's CMO on Navigating the Modern Marketing Landscape

Exploration of future marketing trends at Brandweek event in Phoenix, Arizona

Insights from Deloitte's CMO, Suzanne Kounkel, on challenges and skills for modern CMOs [ more ]

Sfgate

2024 Cannabis Marketing Trends: Innovative Strategies for Growth

American adults spend more on cannabis than craft beer or chocolate.

Projected $38.4 billion in cannabis sales by 2024. [ more ]

Entrepreneur

10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024 | Entrepreneur

A holistic approach to PR budgeting includes content, SEO, social media, and influencer marketing.

PR budgets should align with business goals and consider industry norms and benchmarks for optimal planning. [ more ]

MarTech

Current trends in marketing and data have deep roots | MarTech

Connected commerce will accelerate.

Video will be everywhere.

Content spend will continue to grow. [ more ]

Forbes

Growth hacking

What's In And What's Out In Marketing 2024

Hyper-personalization is key for effective marketing strategies.

One-stop social shopping is becoming more popular for consumers. [ more ]

Forbes

What's In And What's Out In Marketing 2024

Hyper-personalization is key for effective marketing strategies.

One-stop social shopping is becoming more popular for consumers. [ more ]

Forbes