Six Marketing Trends That CMOs Should Pay Attention ToInnovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
3 TikTok Trends Brands Should Be Tapping Into in 2025Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.
Buy More, Think Less: An Educated Rant on How Ads Took Over Our LivesAdvertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
CEOs Like CMOs, But Aren't Always Confident They Can DeliverCEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Why advertising industry professionals are considering becoming creatorsLearning content creation can enhance marketing careers and adaptability in a changing job market.
Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platformYouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.
Six Marketing Trends That CMOs Should Pay Attention ToInnovative marketing strategies in 2025 will revolve around authenticity, creativity, and shifts in information-seeking behavior.
3 TikTok Trends Brands Should Be Tapping Into in 2025Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.
Buy More, Think Less: An Educated Rant on How Ads Took Over Our LivesAdvertisements are deeply integrated into our daily lives, reshaping our experiences and influencing socio-economic factors.
CEOs Like CMOs, But Aren't Always Confident They Can DeliverCEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Why advertising industry professionals are considering becoming creatorsLearning content creation can enhance marketing careers and adaptability in a changing job market.
Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platformYouTube's Shorts revenue for creators yields significantly lower payouts compared to long-form content, affecting brand engagement.
Brands shouldn't treat SEO as an afterthoughtSEO must be central to marketing strategies as most customer journeys begin with a search.
The Drum to report from Shoptalk 2025 as retail media stakes riseThe New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.
Brands shouldn't treat SEO as an afterthoughtSEO must be central to marketing strategies as most customer journeys begin with a search.
The Drum to report from Shoptalk 2025 as retail media stakes riseThe New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.
Advertisers adjust their budgets to capitalize on retail mediaUS retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
I'm loving the saucy brand banter between Ikea and DurexDurex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.
Here's What Top Marketing Execs Learned at CES 2025Artificial intelligence, particularly chatbots, is transforming brand interaction at CES, emphasizing the need for agencies to adapt.CES remains crucial for face-to-face interactions, with growing client interest in AI's potential.
Only McDonald's could have made these bold new adsMcDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl adsMarketers treat Super Bowl marketing as a season rather than a single day event.Integrated advertising campaigns featuring characters and mascots are trending this Super Bowl.
Reports: Some Super Bowl ads to cost $8 millionSuper Bowl LIX commercials sold for $8 million each highlight the growing demand for live sporting event advertising.
Advertisers adjust their budgets to capitalize on retail mediaUS retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.
I'm loving the saucy brand banter between Ikea and DurexDurex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.
Here's What Top Marketing Execs Learned at CES 2025Artificial intelligence, particularly chatbots, is transforming brand interaction at CES, emphasizing the need for agencies to adapt.CES remains crucial for face-to-face interactions, with growing client interest in AI's potential.
Only McDonald's could have made these bold new adsMcDonald's latest advertising campaign showcases breakfast with minimal branding, relying on familiar audio cues and visuals to evoke recognition.
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year's Super Bowl adsMarketers treat Super Bowl marketing as a season rather than a single day event.Integrated advertising campaigns featuring characters and mascots are trending this Super Bowl.
Reports: Some Super Bowl ads to cost $8 millionSuper Bowl LIX commercials sold for $8 million each highlight the growing demand for live sporting event advertising.
The era of buying influence is over: community is the new currency for brandsBrands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
Volvo's shocking AI advert looks like a bad student project it couldn't afford to finishGenerative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.
Jumping on the b(r)andwagon? How to spot the trends that will lastTrends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.
The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]Marketing leaders are balancing immediate revenue growth with customer understanding and brand awareness in 2025.
A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator MarketingThe definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.
Five Steps To Build Creator Marketing Programs That WorkUnderstanding your audience is crucial for successful influencer marketing.Relevance of the influencer's content is more important than the size of their following.
The era of buying influence is over: community is the new currency for brandsBrands must focus on genuine community engagement over traditional advertising due to rising media inflation and declining consumer attention.
Volvo's shocking AI advert looks like a bad student project it couldn't afford to finishGenerative AI enhances storyboarding but risks compromising quality when used as final assets in advertising campaigns.
Jumping on the b(r)andwagon? How to spot the trends that will lastTrends are emerging and vanishing rapidly, leading to challenges for marketers in maintaining brand identity and relevance.
The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]Marketing leaders are balancing immediate revenue growth with customer understanding and brand awareness in 2025.
A Conversation With Turo's Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator MarketingThe definition of brand is evolving to prioritize empathy and community connection over traditional visual identity.
Five Steps To Build Creator Marketing Programs That WorkUnderstanding your audience is crucial for successful influencer marketing.Relevance of the influencer's content is more important than the size of their following.
Gen Z's top 10 favorite restaurant brands are all masters of generating buzzGen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase BudgetsConsumers are shifting their spending to align with their values, particularly regarding political alignment.A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
2025 Marketing Trends Small Businesses Can Use To Get AheadIn 2025, consumers expect brands to foster community and authenticity, creating opportunities for small businesses.
TikTok breaks down 3 big trends that marketers should watch for in 2025Marketers should leverage AI and diverse creators for effective engagement with niche communities and adapt messaging to align with evolving consumer perspectives.
Why 2025 will be the year of performance marketing, green goals & smarter AIPerformance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
Generational Breakdown: Understanding the baby boomer consumerBaby boomers are crucial consumers in the luxury market, holding significant wealth.Marketers have primarily targeted younger generations, neglecting the baby boomer demographic.
Gen Z's top 10 favorite restaurant brands are all masters of generating buzzGen Z favors restaurants like McDonald's and Wingstop, influencing the market with significant spending power and online engagement.
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase BudgetsConsumers are shifting their spending to align with their values, particularly regarding political alignment.A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
2025 Marketing Trends Small Businesses Can Use To Get AheadIn 2025, consumers expect brands to foster community and authenticity, creating opportunities for small businesses.
TikTok breaks down 3 big trends that marketers should watch for in 2025Marketers should leverage AI and diverse creators for effective engagement with niche communities and adapt messaging to align with evolving consumer perspectives.
Why 2025 will be the year of performance marketing, green goals & smarter AIPerformance channels will dominate marketing investment due to economic uncertainties and consumer demand for seamless purchasing experiences.
Generational Breakdown: Understanding the baby boomer consumerBaby boomers are crucial consumers in the luxury market, holding significant wealth.Marketers have primarily targeted younger generations, neglecting the baby boomer demographic.
Gamification is a great way to keep customers coming backGamification enhances customer engagement and loyalty by integrating game-like mechanics into marketing strategies.
Crafting B2B Campaigns That Convert: The Power of SMS MarketingB2B companies should integrate SMS marketing to stay competitive, leveraging its high engagement rates and immediate communication capabilities.
Gamification is a great way to keep customers coming backGamification enhances customer engagement and loyalty by integrating game-like mechanics into marketing strategies.
Crafting B2B Campaigns That Convert: The Power of SMS MarketingB2B companies should integrate SMS marketing to stay competitive, leveraging its high engagement rates and immediate communication capabilities.
Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow upVolvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
AI-driven ads take the field during the 2025 Super Bowl | TechCrunchAI-themed ads stole the spotlight during the Super Bowl, reflecting growing public engagement with AI technologies.
AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About ItPublic perception of AI in advertising has shifted positively, as seen in Super Bowl 59.
Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow upVolvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
AI-driven ads take the field during the 2025 Super Bowl | TechCrunchAI-themed ads stole the spotlight during the Super Bowl, reflecting growing public engagement with AI technologies.
AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About ItPublic perception of AI in advertising has shifted positively, as seen in Super Bowl 59.
Creators Are Making More User Generated Content Than Ever. That's Good News for BrandsUser-generated content is increasingly valuable and cost-effective for brands due to a surge in UGC creators.The rise of UGC creators offers brands an affordable alternative for authentic engagement marketing.
How AI Marketing Agencies Can Transform Your Digital StrategyAI marketing enhances campaign efficiency and client outcomes by utilizing machine learning and NLP.Digital marketing agencies leverage AI for data-driven solutions and predictive analytics.The future of AI marketing will focus on AR/VR innovations and ethical considerations.
Indies have the edge when it coems to helping clients make decisions based on dataIndie agencies excel in leveraging AI and data for strategic marketing solutions,
Digital Marketing Expert Insights: Trends Shaping The HR And eLearning IndustryA solid software sales marketing plan is essential for eLearning and HR businesses to thrive online.Hiring digital marketing experts can significantly enhance marketing strategy effectiveness.AI marketing offers personalized approaches but requires human expertise for relationship building.
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencersMarketers expect significant budget increases in 2025, driving optimism.Influencer marketing is set to be a major focus for increased spending in 2025.
Creators Are Making More User Generated Content Than Ever. That's Good News for BrandsUser-generated content is increasingly valuable and cost-effective for brands due to a surge in UGC creators.The rise of UGC creators offers brands an affordable alternative for authentic engagement marketing.
How AI Marketing Agencies Can Transform Your Digital StrategyAI marketing enhances campaign efficiency and client outcomes by utilizing machine learning and NLP.Digital marketing agencies leverage AI for data-driven solutions and predictive analytics.The future of AI marketing will focus on AR/VR innovations and ethical considerations.
Indies have the edge when it coems to helping clients make decisions based on dataIndie agencies excel in leveraging AI and data for strategic marketing solutions,
Digital Marketing Expert Insights: Trends Shaping The HR And eLearning IndustryA solid software sales marketing plan is essential for eLearning and HR businesses to thrive online.Hiring digital marketing experts can significantly enhance marketing strategy effectiveness.AI marketing offers personalized approaches but requires human expertise for relationship building.
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencersMarketers expect significant budget increases in 2025, driving optimism.Influencer marketing is set to be a major focus for increased spending in 2025.
How Companies Should Shift Their Social Media Marketing StrategyTrust in generative AI is growing among consumers, with two-thirds having used it and nearly 70% trusting its outputs.
AI in 2025: Five trends for marketing, media, enterprise and e-commerce2025 is poised to advance AI adoption beyond testing, reshaping search and marketing strategies significantly.
How Companies Should Shift Their Social Media Marketing StrategyTrust in generative AI is growing among consumers, with two-thirds having used it and nearly 70% trusting its outputs.
AI in 2025: Five trends for marketing, media, enterprise and e-commerce2025 is poised to advance AI adoption beyond testing, reshaping search and marketing strategies significantly.
Council Post: How Brands Are Building Newsrooms And Redefining Media In 2025Brands are becoming media creators, changing how information is produced and consumed.
How AI is Redefining Content Creation and Search Strategies | EntrepreneurAI is revolutionizing SEO by changing keyword strategies and how marketers approach content creation.
2025 Marketing Trends Brands Should Adopt For A Competitive EdgeBrands must continuously adapt to emerging trends and consumer expectations to remain competitive.
Get ahead of the curve: 2025's top creative trends out nowMarketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.
Council Post: How Brands Are Building Newsrooms And Redefining Media In 2025Brands are becoming media creators, changing how information is produced and consumed.
How AI is Redefining Content Creation and Search Strategies | EntrepreneurAI is revolutionizing SEO by changing keyword strategies and how marketers approach content creation.
2025 Marketing Trends Brands Should Adopt For A Competitive EdgeBrands must continuously adapt to emerging trends and consumer expectations to remain competitive.
Get ahead of the curve: 2025's top creative trends out nowMarketers must embrace human-centered storytelling to thrive in the rapidly evolving $480bn creator economy.
Personal Branding Is the Secret Weapon for Company GrowthAuthentic employee personal branding is essential for connecting with today's skeptical consumers.
Forget celebrities, your next marketing influencer is sitting at the desk beside youEmployee-generated content is essential for brands to regain trust and authenticity with consumers in 2024.
Personal Branding Is the Secret Weapon for Company GrowthAuthentic employee personal branding is essential for connecting with today's skeptical consumers.
Forget celebrities, your next marketing influencer is sitting at the desk beside youEmployee-generated content is essential for brands to regain trust and authenticity with consumers in 2024.
What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTechThe emergence of specialized marketing roles showcases the evolution of B2B SaaS operations.GTM and RevOps engineers play crucial roles in aligning marketing and sales strategies.
AI agents: 2025 predictions | MarTech2025 will mark the significant integration and impact of AI agents in enhancing customer service and engagement.
Council Post: Why Communication Professionals Shouldn't Resist Generative AIGenAI is essential for communication professionals to enhance their work, requiring a strategic and ethical approach to its use.
IAB expects digital advertising growth to slow considerably this year | MarTechU.S. digital advertising is projected to grow by 7.3% in 2025, with a shift towards high-growth channels like retail media networks and CTV.
AI agents: 2025 predictions | MarTech2025 will mark the significant integration and impact of AI agents in enhancing customer service and engagement.
Council Post: Why Communication Professionals Shouldn't Resist Generative AIGenAI is essential for communication professionals to enhance their work, requiring a strategic and ethical approach to its use.
IAB expects digital advertising growth to slow considerably this year | MarTechU.S. digital advertising is projected to grow by 7.3% in 2025, with a shift towards high-growth channels like retail media networks and CTV.
Why Walmart's illustrations are my favourite part of its new brandWalmart's branding refresh relies on subtle updates rather than drastic changes, particularly highlighted by new illustrations that enhance brand identity.
What marketers can learn from TrumpDonald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.
What marketers can learn from TrumpMarketers must adapt to a new media landscape characterized by direct communication and niche engagement, as highlighted by Chris McCrudden.
What marketers can learn from TrumpDonald Trump's media strategy illustrates the necessity for brands to adapt their communications to bypass traditional media gatekeepers.
What marketers can learn from TrumpMarketers must adapt to a new media landscape characterized by direct communication and niche engagement, as highlighted by Chris McCrudden.
The beauty industry isn't using branded audio as effectively as it could beBeauty brands are often neglecting the importance of a unique sonic identity in their marketing strategies.
Marketing Trends for 2025: 6 Strategies to Grow Your BusinessEmbrace innovation in marketing while maintaining foundational principles to connect authentically with consumers.
Organic social media and marketing budgets: Here's what the numbers sayOrganic social media investments have surged by 79% over the past three years, becoming essential for marketing strategies.
This Industry Needs More Freelancers: Your Next Side Hustle? | EntrepreneurThe future of work is increasingly flexible, with most knowledge workers seeking control over their work arrangements.
LinkedIn Shares Data on In-Demand Skills for Marketers [Infographic]AI is reshaping the marketing landscape, leading to both challenges and opportunities.Job growth and satisfaction in marketing are on the rise despite overwhelming change.Staying informed of market trends fosters adaptability and competitiveness.
10 martech predictions of what won't happen in 2025 | MarTechPredictions in martech often miss the mark, with many unrealistic expectations for the future.Martech tools are expected to become more expensive and complex, contrary to common belief.AI's current capabilities do not meet the expectations for flawless marketing copywriting.Automatic campaign optimization will not work perfectly and still requires human oversight.
What Will Marketing Look Like in 2025? "It's Going to Get Weird."Consumer branding in 2024 will prioritize unique, aspirational images, evolving towards a wilder and less politically correct direction.
Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand StorytellingAspirational marketing effectively influences consumer behavior by promoting a vision of ideal selves rather than just products.
What Will Marketing Look Like in 2025? "It's Going to Get Weird."Consumer branding in 2024 will prioritize unique, aspirational images, evolving towards a wilder and less politically correct direction.
Council Post: Aspirational Marketing: Balancing Dreams And Reality In Brand StorytellingAspirational marketing effectively influences consumer behavior by promoting a vision of ideal selves rather than just products.
Council Post: What's Next For Programmatic Advertising In 2025?AI integration will be crucial for competitive advantage in programmatic advertising.Adoption of first-party data is essential in a cookieless future.Ad fraud prevention remains a top priority for programmatic platforms.
What influencer marketing budgets should look like in 2025Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.
TNL Mediagene's Taiwan-Japan Media Jointly Release "2025 Pan-Asian RMN Trends White Paper" for the First TimeRetail Media Network (RMN) is initiating a third digital advertising revolution, signaling significant business model innovation for brands and retailers.
What influencer marketing budgets should look like in 2025Brands are ramping up influencer marketing budgets, some exceeding 50% of total spend, reflecting its rising importance in marketing strategies.
TNL Mediagene's Taiwan-Japan Media Jointly Release "2025 Pan-Asian RMN Trends White Paper" for the First TimeRetail Media Network (RMN) is initiating a third digital advertising revolution, signaling significant business model innovation for brands and retailers.
Small creators deliver 10x ROI, but they remain hard to scale-can AI change that?Brands are increasing influencer budgets, highlighting the urgent need for scalable creator marketing solutions.AI-driven platforms enable quick and efficient collaborations between brands and influencers.
Why is Brand Storytelling Important?Brand storytelling is essential for establishing identity, building trust, and fostering customer loyalty in a competitive market.
10 marketing predictions for 2025 as new era of productivity dawnsMarketing is projected to surpass $1 trillion in global ad spending in 2025 despite challenges for marketers.Marketers must focus on efficiency and aligning with consumer values amidst a challenging landscape.
3 2024 retail misconceptions: Retail media, QR codes, and microcommunitiesRetail media is evolving from lower-funnel tactics to a full-funnel approach incorporating off-site advertising.Engagement, not volume, is key for QR code effectiveness, as scanners are more likely to convert.
Megatrends vs. Reality: How Accurate Were Skift Meetings' 2024 Event Industry Predictions?Business events are influenced by hybrid work trends, but significant shifts in event patterns have not materialized as expected.AI-generated content floods marketing, lacking true creativity and personal touch, highlighting challenges in innovation.Weather-related predictions for 2024 show early signs of support, but not as catastrophic as initially anticipated.
AI transformation: 2025 predictions | MarTechAI councils and Chief AI Officers are essential for businesses adapting to AI transformations.Effective AI adoption focuses on outcomes rather than just the technology.Marketers will use AI to enhance data analytics and customer profiling.
Why Spotify Wrapped-esque year-in-review posts took over Q4 brand marketingOura's new app feature recaps users' wellness accomplishments over the past year, enhancing user engagement and reflecting a growing trend in personalized data experiences.
Why you should try not to go viral in 2025Targeting specific audiences on social media is more effective than aiming for virality.Successful social media strategies depend on knowing your niche and delivering tailored messages.