Retail media's rise: are marketers ready to make the most of it?
Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
Retail media's rise: are marketers ready to make the most of it?
Retail media networks (RMNs) are increasingly important in marketing strategies, transcending traditional bottom-funnel roles to support broader brand initiatives.
Reddit marketing mistakes to avoid in your social media strategy
Reddit is inherently simple - think old-school internet forums. Despite that simplicity, it can be overwhelming and distractive, leading to time loss without achieving one's goals.
Total Wine's Earworm Radio Jingle Gets the Full Music Video Treatment
Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.
Digital clones of real models are revolutionizing fashion advertising
Digital clones and virtual influencers are revolutionizing fast-fashion marketing with cost-effective and immersive campaigns for digital-first consumers.
Digital clones of real models are revolutionizing fashion advertising
Digital clones and virtual influencers are revolutionizing fast-fashion marketing with cost-effective and immersive campaigns for digital-first consumers.
Jack Black's SNL Cheetos sketch is brand spoof brilliance
This weekend's SNL skit featuring Jack Black humorously imagined an outrageous collaboration between Cheetos and Preparation H, suggesting a peak in absurd brand collaborations.
The Drum to report from Shoptalk 2025 as retail media stakes rise
The New Market track at Shoptalk 2025 will explore the evolution of retail media, gathering over 50 senior executives to address pressing industry questions.
Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up
Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up
Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
The beauty industry isn't using branded audio as effectively as it could be
"Music, as a powerful and instantaneous tool for creative expression, can allow brands to emotionally connect with consumers and also showcase their individuality."
This Industry Needs More Freelancers: Your Next Side Hustle? | Entrepreneur
"According to a survey by Future Forum, 80% of knowledge workers want flexibility in their work arrangements, showcasing a significant shift in workplace expectations."