Diane Keng, CEO of an AI-powered predictive personalization platform, highlights four enduring trends in DTC e-commerce poised for growth amidst a rapidly shifting landscape. Social commerce is projected to exceed $100 billion by 2025 due to enhanced shopping features on platforms like TikTok and Instagram. This trend necessitates brands maintain omnichannel consistency while customizing their social presence for connected customer journeys. Other trends discussed will further emphasise the evolving dynamics of consumer engagement and marketing in the digital age, stressing the importance of long-term strategic investments over marketing fads.
The growth of social commerce will continue throughout 2025, with more than $100 billion in revenue projected from social media product purchases, an increase of 22% from 2024.
As social media channels expand and streamline their shopping capabilities, and consumers become increasingly more comfortable with making purchases this way, social commerce has emerged as a huge opportunity for brands.
To maximize relevance and revenue, every new social commerce shop should be customized to be part of a connected, consistent customer journey experience.
DTC e-commerce brands are always looking for the next lever to pull that can help scale their businesses to new heights, amid emerging tech and trends.
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