#social-commerce

#social-commerce

Manychat raised $140 million to enhance AI-driven customer engagement as it targets global expansion.

SMBs are increasingly adopting marketing technology and AI tools to enhance customer engagement.

Concerns over customer relationships are rising among SMBs.

Social media storefronts are becoming popular for SMBs to reach customers directly.

Social commerce is set to become a $100 billion revenue stream by 2025, reshaping DTC e-commerce.

ThredUp has appointed Danielle Vermeer as head of social commerce to lead innovative shopping experiences in the secondhand apparel market.

YouTube is committed to enhancing social commerce, focusing on local markets for seamless shopping experiences.

Retailers in APAC are prioritizing tech investments in response to shifting consumer behaviors towards value, convenience, and meaningful experiences.

Ecommerce is evolving with new tools focusing on automation, social commerce, and enhanced customer engagement.

TikTok is facing a potential ban in the U.S. due to privacy concerns, leading to legislative actions and uncertainty about its future.

ThredUp is focusing on social shopping by hiring Danielle Vermeer, aiming to enhance the online thrifting experience.

The collaboration represents ThredUp's strategy to innovate within the social commerce space. They seek to blend technology and user engagement.

TikTok personal shoppers are revolutionizing holiday retail through interactive livestream services.

Flip's user base surged dramatically as TikTok's future became uncertain, highlighting significant growth in social commerce platforms.

Luxury brands are adapting strategies in response to social media evolution and emerging trends.

Social commerce is becoming a key focus for luxury brands in a competitive market.

The balance of lo-fi and high-quality content is crucial for luxury brand engagement.

Brands need to prepare for potential TikTok ban by establishing a presence on other platforms and fostering consumer loyalty.

Social commerce is essential for brand relevance among younger generations, according to retail executives at the NRF Big Show.

Despite TikTok's uncertain future, social commerce's growth is expected to continue in the U.S. and beyond.

A TikTok ban could severely impact US businesses' marketing strategies and consumer reach.

Luxury consumers demonstrate resilience, with 72.6% planning to sustain or increase spending despite economic challenges.

Social commerce will dominate shopping trends among Gen Z and Millennials by 2025, particularly on platforms like TikTok and Facebook.

A new wave of influencers is encouraging followers to underconsume in response to the rise of social commerce.

Boohoo launched their US Collective with a star-studded event in Los Angeles, integrating influencer-driven social commerce into their shopping experience.

AI content generation is set to revolutionize marketing, balancing efficiency with authenticity.

Short-form and long-form video content will both play crucial roles in engaging audiences.

Social commerce will enhance the shopping experience through AR and integrated purchasing options.

Micro-influencers will become key players in marketing strategies due to their trust and engagement.

The future of social media is uncertain, with TikTok's availability, X's survival, and generative AI's influence being key points to watch.

Businesses must adapt their supply chains to cope with viral trends driven by social media influence.

Proactive monitoring of social media can help businesses manage demand and stay resilient amidst disruptions.

TikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.

ORME is prioritizing beauty brands within its social commerce platform, leveraging TikTok-style videos for shoppable content.

The platform aims to generate $100 million in sales from its beauty focus in its first year.

Later is acquiring Mavely for $250 million to enhance influencer marketing effectiveness and empower creators in social commerce.

The rise of marketing fatigue drives the need for more authentic and engaging advertising strategies.

The creator economy remains robust with over $900 million raised in 2024 despite previous investor hype cycles diminishing.

Orme is revolutionizing the e-commerce landscape by combining social networking with short-form video content.

Mavely is disrupting the influencer marketing landscape by focusing on micro- and nano-influencers, offering them access to commissions and authentic engagement.

Social commerce requires brands to understand social culture, remain flexible, work with authentic creators, and prioritize meaningful connections over mere follower numbers.

VideoShops aims to simplify social commerce in the beauty industry by offering creators same-day payment and a streamlined marketing platform.

Open SuperApp partners with Will Smith to launch an exclusive merchandise platform for his 2025 World Tour.

Consumer expectations are rising, demanding flexibility and adaptability from retailers in 2025.

Shopping via social media in the UK surged by 32%, with 16-26 age group being the most active buyers.

Australian and New Zealand consumers are lagging behind Asian economies in digital commerce.

Despite a strong reputation for tech adoption, the region shows lower online spending and engagement.

Consumers are shifting towards online shopping for Christmas, with an expected £28 billion increase in retail spending this season.

AI and digital innovation are transforming retail by enhancing personalization, transparency, and social commerce.