#social-commerce

#social-commerce

Gen Z is highly engaged in social commerce, with 55% making purchases through social media vs. 38% of all shoppers.

Understanding the Adaptive Retail era is crucial; it focuses on personalized shopping experiences and predicting individual customer needs for success.

Social commerce will dominate shopping trends among Gen Z and Millennials by 2025, particularly on platforms like TikTok and Facebook.

Facebook Marketplace has over 1 billion monthly active users, with approximately 40% of Facebook's total users shopping on the platform.

Marketplace is gaining popularity as a secondhand shopping site in the US, attracting users with its user-friendly interface and perceived trustworthiness.

Consumer expectations are rising, demanding flexibility and adaptability from retailers in 2025.

Social commerce integrates shopping experiences into social media platforms, enhancing convenience for consumers.

TikTok shows strong potential in the social commerce space, appealing to a large user base and particularly Gen Z.

The creator economy remains robust with over $900 million raised in 2024 despite previous investor hype cycles diminishing.

Link in bio has evolved from a simple list of links to a powerful tool for creators to drive traffic, promote various revenue streams, and engage in social commerce.

Linktree is evolving from a link aggregator to a social commerce platform, enabling creators to sell products directly from their link-in-bio.

Social media influencers are becoming integral to the travel industry by providing direct booking opportunities through new e-commerce features.

Brands are shifting from e-commerce towards social commerce for holiday sales, responding to changing consumer habits.

TikTok Shop generated over $100 million in sales on Black Friday, highlighting the growth of social commerce in the U.S.

Social media shopping, though currently a small portion of total e-commerce sales, is projected to continue its upward trend.

Influencers are shaping the future of customer experience through social commerce and creator commerce collaborations with brands.

Social commerce is surging, with a majority of consumers starting their shopping journey on social media before moving to brand websites.

Ella d'Amato believes word-of-mouth marketing outweighs traditional advertising, with her platform 'I love it' aiming to enhance online shopping experiences.

ThredUp is focusing on social shopping by hiring Danielle Vermeer, aiming to enhance the online thrifting experience.

The collaboration represents ThredUp's strategy to innovate within the social commerce space. They seek to blend technology and user engagement.

Businesses must adapt their supply chains to cope with viral trends driven by social media influence.

Proactive monitoring of social media can help businesses manage demand and stay resilient amidst disruptions.

Social commerce projected to reach $1.7 trillion by 2024, driven by influencers shaping consumer behavior.

Shopping via social media in the UK surged by 32%, with 16-26 age group being the most active buyers.

Australian and New Zealand consumers are lagging behind Asian economies in digital commerce.

Despite a strong reputation for tech adoption, the region shows lower online spending and engagement.

Social commerce is rapidly growing in APAC and reaching a critical point in Western markets. Brands can utilize social media data to boost success.

Consumers are expected to increase social media purchases significantly by 2027.

Social commerce growth is rapid, with sales projected to reach $1.698 trillion by 2024.

Markable.AI pivoted from social commerce to AI-powered workflow automation after Weibo dropped their integration due to creators' complaints.

ThredUp has appointed Danielle Vermeer as head of social commerce to lead innovative shopping experiences in the secondhand apparel market.

Brands are harnessing social media trends to effectively reach diverse audiences and increase sales.

Social commerce integrates shopping experiences on social media platforms, enhancing customer engagement and driving sales.

Social commerce is estimated to become a $100 billion market by 2025.

Authenticity and trust are key factors in driving purchases through social media.

Meta and TikTok are working to remove friction from the purchase journey and simplify social commerce.

Consumers are shifting towards online shopping for Christmas, with an expected £28 billion increase in retail spending this season.

AI and digital innovation are transforming retail by enhancing personalization, transparency, and social commerce.

Orme is revolutionizing the e-commerce landscape by combining social networking with short-form video content.

Mavely is disrupting the influencer marketing landscape by focusing on micro- and nano-influencers, offering them access to commissions and authentic engagement.

Social commerce requires brands to understand social culture, remain flexible, work with authentic creators, and prioritize meaningful connections over mere follower numbers.

The influencer market is becoming more competitive, with brand expenditure spread across more influencers, leading to reduced earnings per influencer.

Despite the growing influencer market size, increased user-generated content creators have caused a dip in brand spending per influencer partnership.

Young consumers rely on influencers for purchase decisions.

Authenticity is key for brands and creators in social commerce.

This year will see social commerce continue to evolve, with platforms like TikTok and Instagram focusing on in-app shopping and livestreaming.

The role of influencers will shift from awareness to conversion drivers, earning commission based on sales.

Orme is a new social commerce platform backed by Xcel Brands Inc. and KonnectBio Inc.

Orme aims to raise the profile of brands, reward shoppers, and help influencers make money.

Boohoo launched their US Collective with a star-studded event in Los Angeles, integrating influencer-driven social commerce into their shopping experience.

Social selling is prevalent, with over 110 million Americans being social buyers. Brands should leverage social selling strategies for success in 2024.

Social media is crucial for ecommerce, with over 40% of consumers using it to discover products.

There are four key steps involved in social media ecommerce: discovery, brand research, social proof evaluation, and purchase.

YouTube enhances Shopping features for creators to boost monetization opportunities.

YouTube announces new shopping features for creator monetization.

Retailers and brands are focusing on marketing and customer engagement tactics to drive conversions during the holiday season.

Omnichannel strategies, such as social commerce and AI-driven marketing, are key trends this holiday shopping season.

Social commerce, or the use of social media to sell products, is a popular and efficient method for entrepreneurs in Africa.

Most small businesses in African countries prefer to sell exclusively through social media platforms rather than using online marketplaces.

Entrepreneurs in Africa often start with WhatsApp to advertise their products and then expand to larger platforms like Facebook and Instagram.

The TikTok Shop is a social commerce platform that allows businesses to sell products directly through the app.

The TikTok Shop offers cheap prices on clothing and beauty products through third-party brands.