#social-commerce

#social-commerce

The launch of TikTok Shop's secondhand luxury category in the U.K. expands social commerce offerings and competes with established platforms. [ more ]

Social commerce is booming in the beauty industry, with TikTok Shop driving sales for early adopters.

AI-driven personalization is becoming a key tool for consumer acquisition in the beauty industry. [ more ]

TikTok Shop is aiming to grow its storefront and become a major player in social commerce.

The platform has faced challenges with low-quality products and multiple listings for the same items. [ more ]

Young consumers rely on influencers for purchase decisions.

Authenticity is key for brands and creators in social commerce. [ more ]

The influencer market is becoming more competitive, with brand expenditure spread across more influencers, leading to reduced earnings per influencer.

Despite the growing influencer market size, increased user-generated content creators have caused a dip in brand spending per influencer partnership. [ more ]

Social commerce is expected to surpass traditional e-commerce by 2030.

Key factors driving social commerce include community engagement, influencers, and a seamless shopping experience. [ more ]

Social commerce is experiencing rapid growth in the APAC region, driven by the region's digitalization and integration of e-commerce into social platforms.

APAC consumers heavily rely on mobile shopping and are influenced by social media influencers when making purchasing decisions. [ more ]

Fidelity has cut the value of its holding in Meesho by 33.6%

Meesho has a valuation of $3.5 billion adjusted for outstanding shares [ more ]

Social commerce is rapidly growing in the U.S., with $37 billion worth of goods and services purchased through social commerce channels in 2021.

By 2025, social commerce is predicted to reach nearly $80 billion in the U.S. and more than $2 trillion worldwide. [ more ]

Personalized shopping experiences are in high demand, creating opportunities for startups to leverage AI and machine learning to provide tailored recommendations.

Social commerce platforms that integrate social interactions with online shopping are gaining popularity, catering to consumer behavior.

Subscription-based e-commerce models present a convenient and personalized shopping experience for customers. [ more ]

Retailers and brands are focusing on marketing and customer engagement tactics to drive conversions during the holiday season.

Omnichannel strategies, such as social commerce and AI-driven marketing, are key trends this holiday shopping season. [ more ]

Social commerce, or the use of social media to sell products, is a popular and efficient method for entrepreneurs in Africa.

Most small businesses in African countries prefer to sell exclusively through social media platforms rather than using online marketplaces.

Entrepreneurs in Africa often start with WhatsApp to advertise their products and then expand to larger platforms like Facebook and Instagram. [ more ]

Social media is evolving to include social commerce, allowing users to make purchases directly from the platform.

Social commerce is a $6 trillion opportunity by 2030 according to data from Statista. [ more ]