#social-commerce

#social-commerce

As retail chains scaled, the focus shifted to shelf space. The brands that occupied the most shelf space inside the store gained an immediate advantage. When shopping moved online, the fight shifted from real estate to clicks and traffic. Social commerce has fundamentally transformed the way people shop. Discovery and checkout are merging into a single cycle, creating both opportunities and chaos, which is precisely why brands need their own creator infrastructure.

Minimalist skin care brand Sonsie has named Kailey Bradt, formerly the founder of waterless hair care line Susteau, as chief executive officer. Sonsie is majority-owned by actress Pamela Anderson, who joined the 2023-founded line last year. Beauty manufacturer Solésence has tapped Kevin Cureton as president and CEO. Previously, Cureton served as chief operating officer of the Illinois-based manufacturer. He succeeds Jess Jankowski, who will retire from the company in November.

The TikTok challenger had just cracked the Apple App Store's top-five ranking. Downloads soared 855% month over month, Sensor Tower data showed, fueled by TikTok's imminent ban in the US. It was a dream scenario for an app that - with over $230 million in funding and a roughly $1.1 billion valuation - promised to reinvent social shopping through a mix of product reviews and entertaining videos.

YouTube Shopping enables creators to tag products directly in their videos, allowing viewers to purchase without leaving the platform, marking a significant progress in social commerce.

"The declines are driven by the continued worsening of the mass colour cosmetics category, which declined by a mid-single-digit per cent in Q3, with the US market under the most pressure."