Social media marketing
fromDigiday
2 months agoAmazon tried to make shopping social. Here's why it didn't click
Amazon's Inspire social feed failed due to a mismatch with consumer behavior and lack of influencer engagement.
"Our partnership with Will Smith exemplifies OPEN's mission to empower creators to connect with fans through innovative, seamless experiences. By reimagining the merchandise model, we're not only streamlining production but also creating a platform that enhances the overall shopping experience."