Launched in mid-2023, YouTube Shopping has transformed how creators monetize their content by enabling product tagging within videos. With 250,000 creators enrolled and major brands participating, this initiative marks YouTube's entry into the social commerce arena. Creators can utilize tools in YouTube Studio to add product links in both Shorts and long-form videos. This feature offers a native visual experience, enhancing viewer engagement by allowing instant purchasing options without navigating away from YouTube.
YouTube Shopping enables creators to tag products directly in their videos, allowing viewers to purchase without leaving the platform, marking a significant progress in social commerce.
With 250,000 creators in the program and major brands like Sephora and Walmart on board, YouTube is solidifying its position in the social commerce landscape.
Collection
[
|
...
]