In today's content-saturated world, content might be royalty—but distribution is the throne it sits on. A beautifully crafted piece can be overlooked if not effectively distributed.
"I quickly pulled up , published on February 9th, and then hers, published March 13th. The title was different, though it conveyed the same idea; however, the body was a near copy-paste job, with a few bits removed or changed and some words swapped out, I guess to make it seem 'different' enough. But it wasn't. My observations, metaphors, italicised emphasis (!), and the research I'd gathered stared back at me from her page."
The world of advertising campaign norms is changing as more social media influencers self-film advertisements on their phones, and are engaged by advertisers specifically because they're the expert of their own art direction and know what their followers are looking for.
Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.
Using "Video to Blog," you can transform YouTube videos into at least five distinct content formats, ensuring platform-specific engagement and consistency. This transforms long-form videos into blog posts, social media updates, and email campaigns effortlessly.
In 2024, internet users spent nearly 2½ hours a day on social media, and much of that time was dedicated to individuals like those on TIME100 Creators. They represent a multi-hundred-billion-dollar industry, where creator revenues grow five times faster than traditional media.