"From content to corporate, Ferris Wheel Jayalso known as Justin Matiasis a visionary who keeps authenticity close to his heart. Born and raised in Brooklyn, he now experiences a full-circle moment as he steps into the role of brand strategist behind Jay-Z's Roc Nationa creative director position he reveals was made for him. Reflecting on his journey, Jay recalls, I went viral for the first time about eight years ago, before social media and the content thing was a thingif I had told you five"
"Growing up in Brooklyn, Jay cites Jay-Z (who is also from Brooklyn) as one of his early inspirations. Now, waking up each day in this position, he feels a deep sense of gratitude.It's Brooklyn till the death of me, Jay says. You know this is our backdrop, it's our canvas. A lot of people don't take advantage of being a creator and having the greatest backdrop in the world."
Ferris Wheel Jay, born and raised in Brooklyn, moved from content creation into corporate brand strategy and now serves as a brand strategist at Roc Nation. He first went viral about eight years ago, well before creator culture became mainstream, and did not expect to be in his current role five years ago. He cites Jay-Z as an early inspiration and describes Brooklyn as his backdrop and canvas. He maintains 90–95% personal voice in his content while allowing 5–10% for politics. He has landed brand deals with MLB, Arizona, and Snapchat and emphasizes staying himself across settings. He lives by Picasso’s idea that every child is an artist and focuses on remaining an artist while growing up.
Read at www.amny.com
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