"After almost a decade of creating and a few years of working remotely, becoming a mom in mid-2024 made consistency and work-life balance my biggest challenges. Before I knew it, I was burnt out, questioning myself, and barely staying productive. TL;DR: I found myself spiralling, and it felt like the walls were closing in on me. If you're a creator, small business owner, or marketer juggling remote work and parenting, you know exactly what I mean."
"After a few messy months, I found a simple system-including some smart outsourcing-that now helps me: Post 2-5 times a week across LinkedIn, Instagram, TikTok, and YouTube Grow my audience (from ~7k to ~10k) and boost engagement (from ~50 to ~80+ per post) Connect with prospective employers Still have time for client work, family, and rest So here's the tea. ☕"
"1. Work with a hybrid content assistant I work with a content assistant who supports ideation, shooting, design, editing, and logistics. We meet in person 2-3 times per month to batch-create, and I pay her a retainer fee. She also attends events, like parties or outings, with me to help capture moments for vlog-style content. Lightens my mental load Keeps me accountable (because I'm paying for it!) Allows for flexible collaboration depending on my schedule and budget Boosts my remote work productivity"
Becoming a parent while working remotely caused burnout, reduced productivity, and fractured consistency in content creation. A simple system combining a hybrid content assistant and automation restored balance. The assistant supports ideation, shooting, design, editing, logistics, attends events to capture vlog-style moments, and participates in 2–3 in-person batch-creation sessions monthly for a retainer. Communication occurs through phone calls, email, and WhatsApp. Automation and tools streamline production and organization. The system enabled posting 2–5 times weekly across LinkedIn, Instagram, TikTok, and YouTube, grew audience from ~7k to ~10k, raised engagement per post, and preserved time for client work, family, and rest.
Read at Buffer: All-you-need social media toolkit for small businesses
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