"Every ambitious agency owner loves the idea of getting their insights and opinions published on The Drum website to put themselves in front of potential clients, but what stops so many of them actually doing it? What with clients to manage, staff to look after, books to balance and life in general to squeeze in the usual excuse is not only the lack of time to write articles, but lack of time to think about what to write."
"You may totally disagree with the article's viewpoint, you may have a different experience to the one expressed in the piece, whatever your opinion is, let it be known. A short snappy 300-word article that making a strong and bold statement is much more effective in making an impact than a 1,500 feature that meanders gently along without ever really going anywhere."
Many ambitious agency owners want to publish insights on The Drum to reach potential clients but fail due to client demands, staff responsibilities, finances, and general life commitments. Time scarcity affects both content creation and the mental space needed to conceive ideas. Faced with a blank screen, creators find the task daunting. A practical approach is to react to existing coverage, voice a clear opinion, and prioritise short, punchy pieces of around 300 words to make stronger impact than long, meandering features. Draft quickly without obsessing over grammar, then pause before revising to sharpen arguments and structure.
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