#content-marketing

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Forbes
11 hours ago
Marketing

Create More Effective Content With These A+ Strategies From Amazon

Amazon's A+ Content program offers valuable content marketing insights that can benefit all marketers, not just those selling on Amazon. [ more ]
#influencer-marketing
LogRocket Blog
1 day ago
Marketing

A guide to social commerce - LogRocket Blog

Social commerce leverages social media platforms for interactive, communal selling, relying on content to engage and educate users before making a purchase. [ more ]
Business Matters
1 day ago
Marketing

Secrets of Success: James Erskine, CEO of Rocket

Specialists in connecting brands to youth audiences. [ more ]
Shopify
3 months ago
Marketing

10 Website Marketing Strategies That Drive Results in 2024 - Shopify

Your ecommerce website is the ultimate destination for your brand, converting interest into customer engagement and sales.
Website marketing involves SEO, influencer marketing, content marketing, and social media strategies to attract visitors and generate leads. [ more ]
LogRocket Blog
1 day ago
Marketing

A guide to social commerce - LogRocket Blog

Social commerce leverages social media platforms for interactive, communal selling, relying on content to engage and educate users before making a purchase. [ more ]
Business Matters
1 day ago
Marketing

Secrets of Success: James Erskine, CEO of Rocket

Specialists in connecting brands to youth audiences. [ more ]
Shopify
3 months ago
Marketing

10 Website Marketing Strategies That Drive Results in 2024 - Shopify

Your ecommerce website is the ultimate destination for your brand, converting interest into customer engagement and sales.
Website marketing involves SEO, influencer marketing, content marketing, and social media strategies to attract visitors and generate leads. [ more ]
moreinfluencer-marketing
#content-strategy
Social Media Explorer
2 days ago
Marketing

Comprehensive Guide to Building Brand Authority and Thought Leadership with Content Marketing - Social Media Explorer

Establishing brand authority and thought leadership is crucial in the digital landscape, achievable through effective content marketing. [ more ]
Shopify
2 months ago
Marketing

Content Marketing: A Guide to What It Is and How To Succeed (2024) - Shopify

Content marketing builds trust with valuable, non-promotional content, crucial in today's digital landscape. [ more ]
Copyblogger
2 months ago
Marketing

A Simple Guide To Content Marketing For Small Businesses

Content marketing can be powerful but often underperforms due to subtle content strategy issues. [ more ]
Forbes
2 months ago
Marketing

Council Post: 5 Ways Content Marketing Has Changed Since ChatGPT Launched

ChatGPT's rise didn't make content marketing obsolete; it sparked discussions and content creation around AI, evolving the field. [ more ]
MarTech
4 months ago
Artificial intelligence

Transforming content marketing lifecycles with AI | MarTech

AI tools and large language models are revolutionizing content marketing processes.
Utilizing AI in content research and insights can significantly enhance content strategies. [ more ]
Social Media Explorer
2 days ago
Marketing

Comprehensive Guide to Building Brand Authority and Thought Leadership with Content Marketing - Social Media Explorer

Establishing brand authority and thought leadership is crucial in the digital landscape, achievable through effective content marketing. [ more ]
Shopify
2 months ago
Marketing

Content Marketing: A Guide to What It Is and How To Succeed (2024) - Shopify

Content marketing builds trust with valuable, non-promotional content, crucial in today's digital landscape. [ more ]
Copyblogger
2 months ago
Marketing

A Simple Guide To Content Marketing For Small Businesses

Content marketing can be powerful but often underperforms due to subtle content strategy issues. [ more ]
Forbes
2 months ago
Marketing

Council Post: 5 Ways Content Marketing Has Changed Since ChatGPT Launched

ChatGPT's rise didn't make content marketing obsolete; it sparked discussions and content creation around AI, evolving the field. [ more ]
MarTech
4 months ago
Artificial intelligence

Transforming content marketing lifecycles with AI | MarTech

AI tools and large language models are revolutionizing content marketing processes.
Utilizing AI in content research and insights can significantly enhance content strategies. [ more ]
morecontent-strategy
Hubspot
2 days ago
Artificial intelligence

How to Write Content that Generative AI Search Engines Will Cite, According to Experts

AI search tools provide quick summaries and prioritize quality content over quantity. [ more ]
#audience-engagement
Forbes
3 days ago
Marketing

How To Repurpose Your Best Ideas Without Being Too Repetitive

Repurposing content extends its lifespan and audience reach by presenting it in different formats, while AI tools can aid in this process. [ more ]
Forbes
2 months ago
Marketing

Council Post: How To Become A Thought Leader Without Self-Promoting (And Why)

Prioritize audience needs for genuine thought leadership, avoiding self-promotion. [ more ]
Cmsreport
4 months ago
Growth hacking

Leveraging Content Management for a Smoother Sales Journey

Sales content management systems help sales reps engage with the right content, preventing overload and redundancy.
Content management for sales involves steps like identifying audience pain points, auditing existing content, and defining a content strategy. [ more ]
The Drum
4 months ago
Marketing

We ask marketers: What types of lead-generation content actually work for agencies?

Lead gen content should focus on solving audience problems or providing unique insights.
Avoid dressing up sales pitches as thought leadership; focus on informing, entertaining, inspiring, and educating the audience. [ more ]
Forbes
3 days ago
Marketing

How To Repurpose Your Best Ideas Without Being Too Repetitive

Repurposing content extends its lifespan and audience reach by presenting it in different formats, while AI tools can aid in this process. [ more ]
Forbes
2 months ago
Marketing

Council Post: How To Become A Thought Leader Without Self-Promoting (And Why)

Prioritize audience needs for genuine thought leadership, avoiding self-promotion. [ more ]
Cmsreport
4 months ago
Growth hacking

Leveraging Content Management for a Smoother Sales Journey

Sales content management systems help sales reps engage with the right content, preventing overload and redundancy.
Content management for sales involves steps like identifying audience pain points, auditing existing content, and defining a content strategy. [ more ]
The Drum
4 months ago
Marketing

We ask marketers: What types of lead-generation content actually work for agencies?

Lead gen content should focus on solving audience problems or providing unique insights.
Avoid dressing up sales pitches as thought leadership; focus on informing, entertaining, inspiring, and educating the audience. [ more ]
moreaudience-engagement
#digital-marketing
Smartasset
6 days ago
Marketing

How RIA Firms Can Use Content Marketing to Scale

Content marketing offers growth-focused RIAs a cost-effective way to generate leads and increase digital footprint. [ more ]
Upscale Living Mag
2 months ago
Web design

Yassin Aberra: 5 Essential SEO Tips for Dentists

Optimizing for local SEO crucial for dental practices to attract more patients. [ more ]
Digiday
3 months ago
Marketing

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

Companies in the Digiday Content Marketing Awards focused on creating relatable, interactive campaigns for better consumer engagement. [ more ]
What's Trending
3 months ago
Marketing

Using Natural Language Processing (NLP) for Improved SEO and Content Relevance

NLP plays a crucial role in SEO, moving beyond traditional keyword strategies to focus on user intent.
Working with an experienced internet marketing agency can enhance a marketer's ability to leverage NLP for content relevance. [ more ]
MarTech
3 months ago
Marketing

Privacy, personalization and the new frontier of digital advertising | MarTech

Digital marketing is evolving rapidly in response to technology and regulations.
Brands are returning to basic strategies like organic content marketing and storytelling to adapt to changing consumer preferences. [ more ]
Entrepreneur
5 months ago
Marketing

6 Instagram Strategies That Can Grow Your Reach | Entrepreneur

Instagram has over 1.3 billion active users and presents a substantial opportunity for businesses to engage with their target audience and enhance ROI.
To maximize ROI on Instagram, businesses should establish clear goals, create specific and measurable objectives for each campaign, and focus on producing quality content and testing new approaches. [ more ]
Smartasset
6 days ago
Marketing

How RIA Firms Can Use Content Marketing to Scale

Content marketing offers growth-focused RIAs a cost-effective way to generate leads and increase digital footprint. [ more ]
Upscale Living Mag
2 months ago
Web design

Yassin Aberra: 5 Essential SEO Tips for Dentists

Optimizing for local SEO crucial for dental practices to attract more patients. [ more ]
Digiday
3 months ago
Marketing

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

Companies in the Digiday Content Marketing Awards focused on creating relatable, interactive campaigns for better consumer engagement. [ more ]
What's Trending
3 months ago
Marketing

Using Natural Language Processing (NLP) for Improved SEO and Content Relevance

NLP plays a crucial role in SEO, moving beyond traditional keyword strategies to focus on user intent.
Working with an experienced internet marketing agency can enhance a marketer's ability to leverage NLP for content relevance. [ more ]
MarTech
3 months ago
Marketing

Privacy, personalization and the new frontier of digital advertising | MarTech

Digital marketing is evolving rapidly in response to technology and regulations.
Brands are returning to basic strategies like organic content marketing and storytelling to adapt to changing consumer preferences. [ more ]
Entrepreneur
5 months ago
Marketing

6 Instagram Strategies That Can Grow Your Reach | Entrepreneur

Instagram has over 1.3 billion active users and presents a substantial opportunity for businesses to engage with their target audience and enhance ROI.
To maximize ROI on Instagram, businesses should establish clear goals, create specific and measurable objectives for each campaign, and focus on producing quality content and testing new approaches. [ more ]
moredigital-marketing
The Drum
1 month ago
Marketing

How Klook and grandparents proved to gen Z that Singapore is still cool

Capturing Gen Z with unconventional marketing. [ more ]
#ecommerce
Practical Ecommerce
1 month ago
Marketing

AI Search, Cookieless Ads Boost Content Marketing

Shift from third-party cookies may prompt ecommerce marketers to explore alternative content marketing methods [ more ]
Practical Ecommerce
5 months ago
Marketing

5 Content Marketing Ideas for March 2024

Content marketing can be used to attract, engage, and retain shoppers.
March 2024 content marketing ideas include National Puppy Day and a different take on March Madness. [ more ]
Practical Ecommerce
1 month ago
Marketing

AI Search, Cookieless Ads Boost Content Marketing

Shift from third-party cookies may prompt ecommerce marketers to explore alternative content marketing methods [ more ]
Practical Ecommerce
5 months ago
Marketing

5 Content Marketing Ideas for March 2024

Content marketing can be used to attract, engage, and retain shoppers.
March 2024 content marketing ideas include National Puppy Day and a different take on March Madness. [ more ]
moreecommerce
Medium
1 year ago
Marketing

Proven DTC Guidance To Make Your Brand Soar In 2023

Staying updated on DTC trends can be simplified by learning from industry experts like Eric Dyck, who shares insights on newsletters and content marketing. [ more ]
#target-audience
Forbes
2 months ago
Marketing

Council Post: 14 Ways To Effectively Promote Your Business Website

Develop high-quality, SEO-optimized content that addresses audience pain points to drive traffic and establish website visibility as a go-to resource. [ more ]
Entrepreneur
3 months ago
Marketing

5 Must-Try Real Estate Marketing Ideas That Will Attract Buyers | Entrepreneur

Content marketing in real estate is crucial for establishing relationships, building brand awareness, and generating leads. [ more ]
Forbes
3 months ago
Marketing

Council Post: 14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)

Tailor marketing strategy to audience for effectiveness. [ more ]
Social Media Today
7 months ago
Marketing

Content Marketing Checklist for 2024: 24 Steps to Online Success [Infographic]

Define content goals
Research target audience
Analyze content gap
Create content calendar
Develop content themes and topics
Perform keyword research [ more ]
Forbes
2 months ago
Marketing

Council Post: 14 Ways To Effectively Promote Your Business Website

Develop high-quality, SEO-optimized content that addresses audience pain points to drive traffic and establish website visibility as a go-to resource. [ more ]
Entrepreneur
3 months ago
Marketing

5 Must-Try Real Estate Marketing Ideas That Will Attract Buyers | Entrepreneur

Content marketing in real estate is crucial for establishing relationships, building brand awareness, and generating leads. [ more ]
Forbes
3 months ago
Marketing

Council Post: 14 Content Challenges B2B Marketers Are Facing (And How To Overcome Them)

Tailor marketing strategy to audience for effectiveness. [ more ]
Social Media Today
7 months ago
Marketing

Content Marketing Checklist for 2024: 24 Steps to Online Success [Infographic]

Define content goals
Research target audience
Analyze content gap
Create content calendar
Develop content themes and topics
Perform keyword research [ more ]
moretarget-audience
#customer-engagement
Practical Ecommerce
2 months ago
Marketing

Lessons from John Deere's Magazine 'The Furrow'

Content marketing dates back to 1895 with John Deere's 'The Furrow' magazine, emphasizing providing value to customers over direct advertising. [ more ]
Practical Ecommerce
3 months ago
Marketing

5 Content Marketing Ideas for May 2024

Content marketing relies on reciprocity for customer engagement.
Creating content around specific events can attract and retain customers. [ more ]
Practical Ecommerce
2 months ago
Marketing

Lessons from John Deere's Magazine 'The Furrow'

Content marketing dates back to 1895 with John Deere's 'The Furrow' magazine, emphasizing providing value to customers over direct advertising. [ more ]
Practical Ecommerce
3 months ago
Marketing

5 Content Marketing Ideas for May 2024

Content marketing relies on reciprocity for customer engagement.
Creating content around specific events can attract and retain customers. [ more ]
morecustomer-engagement
#advertising
Shopify
2 months ago
Marketing

Inbound vs. Outbound Marketing: How To Leverage Each for Sales (2024) - Shopify

Inbound vs Outbound Marketing [ more ]
ZDNET
4 months ago
Privacy technologies

Reddit's new paid ads look exactly like user posts

New native advertisement format on Reddit designed to blend in with real user posts
Free-form ads on Reddit aim to improve user engagement and mimic community content [ more ]
Shopify
2 months ago
Marketing

Inbound vs. Outbound Marketing: How To Leverage Each for Sales (2024) - Shopify

Inbound vs Outbound Marketing [ more ]
ZDNET
4 months ago
Privacy technologies

Reddit's new paid ads look exactly like user posts

New native advertisement format on Reddit designed to blend in with real user posts
Free-form ads on Reddit aim to improve user engagement and mimic community content [ more ]
moreadvertising
MarTech
2 months ago
Marketing

From creative briefs to conversations: The key to better marketing alignment | MarTech

Creative briefs should be focused and specific for the best creative outcomes, but over-reliance can hinder collaboration and lead to misinterpretation. [ more ]
#seo
Black Enterprise
2 months ago
Marketing

Marketing Outreach Tips For Entrepreneurs

Market outreach is purposeful to reach target audience and create awareness about product/services. [ more ]
My Money Chronicles
2 months ago
Marketing

12 Proven Methods to Make Money Blogging in 2024 - My Money Chronicles

Blogging in 2024 offers various monetization strategies, emphasizing niche expertise, high-quality content, SEO, affiliate marketing, and display advertising. [ more ]
jeffbullas.com
2 months ago
Marketing

The Essential List of Content Marketing Tools in 2024 - jeffbullas.com

Content marketing in 2024 focuses on personalization, user intent, immersive experiences, and automation for competitive advantage. [ more ]
Forbes
3 months ago
Marketing

Council Post: 5 Steps To Make Content Marketing Your Top Channel

For sustained growth, complement SEO with content marketing for organic and lasting ROI. [ more ]
Black Enterprise
3 months ago
Marketing

Is Your Content Marketing Strategy Failing? How To Know And What To Do

Understanding goals is crucial for analyzing content marketing success
Google Analytics provides key metrics for monitoring content quality and user behavior [ more ]
Entrepreneur
4 months ago
Marketing

You Could See a 133% Surge in Revenue If You Do This | Entrepreneur

Lead generation is essential for small business growth, involving active engagement of prospective clients.
Strategies like SEO, social media marketing, and content marketing are crucial for effective lead generation. [ more ]
Black Enterprise
2 months ago
Marketing

Marketing Outreach Tips For Entrepreneurs

Market outreach is purposeful to reach target audience and create awareness about product/services. [ more ]
My Money Chronicles
2 months ago
Marketing

12 Proven Methods to Make Money Blogging in 2024 - My Money Chronicles

Blogging in 2024 offers various monetization strategies, emphasizing niche expertise, high-quality content, SEO, affiliate marketing, and display advertising. [ more ]
jeffbullas.com
2 months ago
Marketing

The Essential List of Content Marketing Tools in 2024 - jeffbullas.com

Content marketing in 2024 focuses on personalization, user intent, immersive experiences, and automation for competitive advantage. [ more ]
Forbes
3 months ago
Marketing

Council Post: 5 Steps To Make Content Marketing Your Top Channel

For sustained growth, complement SEO with content marketing for organic and lasting ROI. [ more ]
Black Enterprise
3 months ago
Marketing

Is Your Content Marketing Strategy Failing? How To Know And What To Do

Understanding goals is crucial for analyzing content marketing success
Google Analytics provides key metrics for monitoring content quality and user behavior [ more ]
Entrepreneur
4 months ago
Marketing

You Could See a 133% Surge in Revenue If You Do This | Entrepreneur

Lead generation is essential for small business growth, involving active engagement of prospective clients.
Strategies like SEO, social media marketing, and content marketing are crucial for effective lead generation. [ more ]
moreseo
eLearning Industry
2 months ago
Marketing

Elevate Your Campaigns: 12 Essential Marketing Tips For HR Software Companies

To make content marketing successful, showcase service improvements, update audience on industry trends, and measure performance for strategic decisions. [ more ]
#b2b-marketing
eLearning Industry
2 months ago
Marketing

Crafting Irresistible Lead Magnet Ideas For Onboarding Software

Lead magnet ideas can be used at various sales stages, targeting warm leads is crucial, and content should be easily digestible for successful outcomes. [ more ]
www.thedrum.com
5 months ago
Podcast

Do podcasts have a role to play in B2B marketing?

Podcasts are increasingly popular, with significant growth in listenership and engagement.
Senior-level decision makers are avid podcast listeners with a global presence, indicating a valuable audience for B2B marketing. [ more ]
eLearning Industry
2 months ago
Marketing

Crafting Irresistible Lead Magnet Ideas For Onboarding Software

Lead magnet ideas can be used at various sales stages, targeting warm leads is crucial, and content should be easily digestible for successful outcomes. [ more ]
www.thedrum.com
5 months ago
Podcast

Do podcasts have a role to play in B2B marketing?

Podcasts are increasingly popular, with significant growth in listenership and engagement.
Senior-level decision makers are avid podcast listeners with a global presence, indicating a valuable audience for B2B marketing. [ more ]
moreb2b-marketing
Black Enterprise
2 months ago
Artificial intelligence

7 Tips To Use AI To Acquire And Retain Customers

AI applications are pervasive in today's technology, especially in customer service and retail sectors. [ more ]
Timelesstimely
2 months ago
Marketing

Episode 77: The Content Entrepreneur with Joe Pulizzi

Joe Pulizzi provides insights on building a business around content. [ more ]
#online-presence
Forbes
2 months ago
Marketing

Council Post: Patient-Centric Marketing For Therapists In The Digital Age

An effective patient-centric approach is vital for therapists to succeed in the competitive healthcare market. [ more ]
Forbes
5 months ago
Marketing

Council Post: Content Marketing: Showcasing Expertise And Attracting Clients

Content marketing is crucial for online business success, regardless of the product niche.
Regularly producing quality content helps establish expertise and build trust with the audience. [ more ]
Forbes
2 months ago
Marketing

Council Post: Patient-Centric Marketing For Therapists In The Digital Age

An effective patient-centric approach is vital for therapists to succeed in the competitive healthcare market. [ more ]
Forbes
5 months ago
Marketing

Council Post: Content Marketing: Showcasing Expertise And Attracting Clients

Content marketing is crucial for online business success, regardless of the product niche.
Regularly producing quality content helps establish expertise and build trust with the audience. [ more ]
moreonline-presence
Shopify
2 months ago
Marketing

Best Blog Ideas: How To Choose Blog Post Topics (2024) - Shopify

Blogging helps reach online audiences. Generate blog post ideas to build readership with quality content. [ more ]
Social Media Today
2 months ago
Marketing

13 Skills You Must Develop To Become Amazing at Content Marketing [Infographic]

Key skills required by a content marketing expert. [ more ]
Social Media Today
2 months ago
Marketing

13 Skills You Must Develop to Become Amazing at Content Marketing [Infographic]

Key skills required by a content marketing expert. [ more ]
Practical Ecommerce
2 months ago
Marketing

5 Content Marketing Ideas for June 2024

Content marketers can leverage specific events and trends to create engaging content in June 2024. [ more ]
eLearning Industry
2 months ago
Marketing

Content Marketing For B2B: Why You Need It And How To Get It Right

Content marketing is essential for B2B companies to engage with target audiences, build brand awareness, and generate inbound leads efficiently. [ more ]
#marketing-strategies
eLearning Industry
2 months ago
Marketing

Navigating HR Tech Buyers: How Your HR Tech Agency Delivers

Establish a strong presence in various HR tech media platforms to reach a wider audience of HR tech buyers. [ more ]
Forbes Advisor
3 months ago
Marketing

Content Marketing Statistics for 2024

The content marketing industry is projected to reach $600 billion in 2024
90% of marketers include content in their marketing strategies
51% of content consumption comes from organic search [ more ]
Entrepreneur
5 months ago
Marketing

6 Innovative Marketing Strategies Designed for Startups | Entrepreneur

Startups often fail in their early years due to limited resources and competition with established brands.
Influencer partnerships and enhanced content marketing are two out-of-the-box marketing strategies startups can use to build brand recognition. [ more ]
eLearning Industry
2 months ago
Marketing

Navigating HR Tech Buyers: How Your HR Tech Agency Delivers

Establish a strong presence in various HR tech media platforms to reach a wider audience of HR tech buyers. [ more ]
Forbes Advisor
3 months ago
Marketing

Content Marketing Statistics for 2024

The content marketing industry is projected to reach $600 billion in 2024
90% of marketers include content in their marketing strategies
51% of content consumption comes from organic search [ more ]
Entrepreneur
5 months ago
Marketing

6 Innovative Marketing Strategies Designed for Startups | Entrepreneur

Startups often fail in their early years due to limited resources and competition with established brands.
Influencer partnerships and enhanced content marketing are two out-of-the-box marketing strategies startups can use to build brand recognition. [ more ]
moremarketing-strategies
Digiday
3 months ago
Marketing

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

Content Marketing Awards finalists focused on engagement through relatable, interactive campaigns. [ more ]
Forbes
3 months ago
Artificial intelligence

Council Post: Is The End Near For Content Writers? How AI Is Changing Content Creation

Content writers remain crucial in marketing despite AI advancements. [ more ]
#engagement
MarTech
3 months ago
Marketing

How to optimize your content strategy across the customer journey | MarTech

Craft content for different stages of customer journey for maximum impact. [ more ]
Forbes
3 months ago
Marketing

25 Writing Tips For Business Owners And Content Marketers: Part 1

Creating captivating content is essential for engaging readers and driving conversions.
Small details in content creation can significantly impact quality and effectiveness. [ more ]
MarTech
3 months ago
Marketing

How to optimize your content strategy across the customer journey | MarTech

Craft content for different stages of customer journey for maximum impact. [ more ]
Forbes
3 months ago
Marketing

25 Writing Tips For Business Owners And Content Marketers: Part 1

Creating captivating content is essential for engaging readers and driving conversions.
Small details in content creation can significantly impact quality and effectiveness. [ more ]
moreengagement
#social-media-marketing
Restaurant Dive
3 months ago
Marketing

Applebee's taps NFL star as undercover server to promote new burger

Applebee's partners with Team Whistle on sports marketing to promote new Whole Lotta Bacon Burger, engaging sports fans through content and social media. [ more ]
Practical Ecommerce
3 months ago
Marketing

A Better Ecommerce Newsletter

Email marketing has a significant return on investment, with some surveys showing up to $40 for every $1 invested by 2024.
Merchants should shift from offering discounts to providing informative content in email marketing to encourage engagement and purchases. [ more ]
Restaurant Dive
3 months ago
Marketing

Applebee's taps NFL star as undercover server to promote new burger

Applebee's partners with Team Whistle on sports marketing to promote new Whole Lotta Bacon Burger, engaging sports fans through content and social media. [ more ]
Practical Ecommerce
3 months ago
Marketing

A Better Ecommerce Newsletter

Email marketing has a significant return on investment, with some surveys showing up to $40 for every $1 invested by 2024.
Merchants should shift from offering discounts to providing informative content in email marketing to encourage engagement and purchases. [ more ]
moresocial-media-marketing
Practical Ecommerce
3 months ago
Deliverability

How to Track ROI from Content Marketing

Content marketing should generate a positive ROI for businesses by setting measurable goals and tracking KPIs for successful outcomes. [ more ]
#organic-traffic
Medium
4 months ago
Marketing

5 Ways Consistent Technical Blogging Boosts Developer Tools Companies

Having a developer blog is crucial for establishing thought leadership, driving organic traffic, promoting community engagement, enabling content marketing, and educating users.
Consistent and high-quality content on a developer blog can position a company as a thought leader and go-to resource for developers. [ more ]
VerticalResponse
3 months ago
Marketing

Boost Your Website's Visibility: Proven Strategies to Increase Organic Traffic

Organic traffic is crucial for online success, offering higher engagement and conversions than paid traffic with effective SEO strategies.
Effective SEO involves keyword research, on-page optimization, and off-page tactics like backlinks, essential for site visibility and credibility. [ more ]
Medium
4 months ago
Web development

5 Ways Consistent Technical Blogging Boosts Developer Tools Companies

Establishing thought leadership is crucial in the technology industry.
Consistent and high-quality content on a developer blog can drive organic traffic and boost authority. [ more ]
Medium
4 months ago
Marketing

5 Ways Consistent Technical Blogging Boosts Developer Tools Companies

Having a developer blog is crucial for establishing thought leadership, driving organic traffic, promoting community engagement, enabling content marketing, and educating users.
Consistent and high-quality content on a developer blog can position a company as a thought leader and go-to resource for developers. [ more ]
VerticalResponse
3 months ago
Marketing

Boost Your Website's Visibility: Proven Strategies to Increase Organic Traffic

Organic traffic is crucial for online success, offering higher engagement and conversions than paid traffic with effective SEO strategies.
Effective SEO involves keyword research, on-page optimization, and off-page tactics like backlinks, essential for site visibility and credibility. [ more ]
Medium
4 months ago
Web development

5 Ways Consistent Technical Blogging Boosts Developer Tools Companies

Establishing thought leadership is crucial in the technology industry.
Consistent and high-quality content on a developer blog can drive organic traffic and boost authority. [ more ]
moreorganic-traffic
#career-transition
WWD
3 months ago
Marketing

Finding a Path From Fashion to Tech

Brandon Smithwrick transitioned from a fashion background to content marketing in the tech industry, leveraging his diverse interests.
Having multiple interests played a significant role in Smithwrick's success in adapting and applying strategic expertise effectively in various creative fields. [ more ]
Above the Law
5 months ago
Law

Step In Time: Starting A Late Career Solo Law Practice Is Possible

It's never too late to start your own law firm, even after a career as an attorney.
Utilizing technology and resources effectively is crucial for success when transitioning to owning your own law firm. [ more ]
WWD
3 months ago
Marketing

Finding a Path From Fashion to Tech

Brandon Smithwrick transitioned from a fashion background to content marketing in the tech industry, leveraging his diverse interests.
Having multiple interests played a significant role in Smithwrick's success in adapting and applying strategic expertise effectively in various creative fields. [ more ]
Above the Law
5 months ago
Law

Step In Time: Starting A Late Career Solo Law Practice Is Possible

It's never too late to start your own law firm, even after a career as an attorney.
Utilizing technology and resources effectively is crucial for success when transitioning to owning your own law firm. [ more ]
morecareer-transition
#marketing
Above the Law
3 months ago
Marketing

Introducing 'LMA On ATL': A Growing Trove Of Marketing And Biz Dev Insight

Emphasizing the importance of impactful content marketing in law firms.
Partnering with Legal Marketing Association for insights on business development, marketing, and client service. [ more ]
Above the Law
5 months ago
Marketing

How To Be A Good Legal Content Marketing Client

A legal content marketing professional should be a skilled writer and editor with in-depth knowledge of editing rules.
Hiring a content marketing professional who understands and embraces your core values is important. [ more ]
Above the Law
3 months ago
Marketing

Introducing 'LMA On ATL': A Growing Trove Of Marketing And Biz Dev Insight

Emphasizing the importance of impactful content marketing in law firms.
Partnering with Legal Marketing Association for insights on business development, marketing, and client service. [ more ]
Above the Law
5 months ago
Marketing

How To Be A Good Legal Content Marketing Client

A legal content marketing professional should be a skilled writer and editor with in-depth knowledge of editing rules.
Hiring a content marketing professional who understands and embraces your core values is important. [ more ]
moremarketing
#online-business
WE AND THE COLOR
3 months ago
Web design

From Brainstorm to Bucks: Launching Your Online Business in Days, Not Decades

Identify your niche within a niche for maximum impact.
Utilize user-friendly e-commerce platforms like Shopify and Squarespace to build your online store. [ more ]
Gildshire Magazines
4 months ago
Web design

Steps to Make Your Online Business Successful

Use a Website Builder for an online business website setup.
Consider using an AI Article Writer for quality content creation. [ more ]
WE AND THE COLOR
3 months ago
Web design

From Brainstorm to Bucks: Launching Your Online Business in Days, Not Decades

Identify your niche within a niche for maximum impact.
Utilize user-friendly e-commerce platforms like Shopify and Squarespace to build your online store. [ more ]
Gildshire Magazines
4 months ago
Web design

Steps to Make Your Online Business Successful

Use a Website Builder for an online business website setup.
Consider using an AI Article Writer for quality content creation. [ more ]
moreonline-business
eLearning Industry
4 months ago
Growth hacking

How To Get More Customers With Content Marketing: Benefits For eLearning Startups

Content marketing is crucial for eLearning startups to attract clients through valuable and varied content.
Content marketing helps eLearning startups stand out, establish credibility, and build relationships with potential clients. [ more ]
www.theguardian.com
4 months ago
Online marketing

Sneaky' social media ads are luring young into gambling, say campaigners

Tougher rules are needed to regulate betting firms' use of social media
Content marketing blurs the line between advertising and popular culture, particularly impacting young people. [ more ]
#ai-tools
Forbes
4 months ago
Artificial intelligence

5 Powerful ChatGPT Prompts To Supercharge Your Content Marketing

AI tools can be utilized in content marketing even without technical knowledge.
Understanding the audience deeply is crucial for creating resonant content. [ more ]
Shopify
5 months ago
Marketing

9 Best ChatGPT Business Ideas for Entrepreneurs to Start Now (2024)

ChatGPT generates excitement and anxiety in business world.
Combining human intelligence with AI tools can lead to success in changing business landscape. [ more ]
Forbes
4 months ago
Artificial intelligence

5 Powerful ChatGPT Prompts To Supercharge Your Content Marketing

AI tools can be utilized in content marketing even without technical knowledge.
Understanding the audience deeply is crucial for creating resonant content. [ more ]
Shopify
5 months ago
Marketing

9 Best ChatGPT Business Ideas for Entrepreneurs to Start Now (2024)

ChatGPT generates excitement and anxiety in business world.
Combining human intelligence with AI tools can lead to success in changing business landscape. [ more ]
moreai-tools
eLearning Industry
4 months ago
Privacy professionals

The Role Of Content Marketing In Educating Clients About Cybersecurity Threats

Content marketing is key in educating clients about cybersecurity threats.
Top cybersecurity threats include phishing, malware, and ransomware. [ more ]
Forbes
4 months ago
Startup companies

Why This Method Is Better For Startup Fundraising Than Warm Intros

Utilize inbound lead generation for fundraising through 4 key steps
Building a product is crucial for attracting VC interest without waiting for funding [ more ]
London Business News | Londonlovesbusiness.com
5 months ago
Marketing

Seven top onling advertising tactics for London businesses

Mastering Facebook Ads for precise targeting
Using Local SEO to enhance visibility on Google Maps [ more ]
#content-creation
beehiiv Blog
5 months ago
Social media marketing

Epic Content Creation for Real Estate

Real estate content creation is crucial for career success.
Original content specific to region or niche sets agents apart. [ more ]
CMSWire.com
5 months ago
Marketing

11 Content Marketing Trends for 2024

Diverse media expansion
AI's role in content
Regular content review [ more ]
beehiiv Blog
5 months ago
Social media marketing

Epic Content Creation for Real Estate

Real estate content creation is crucial for career success.
Original content specific to region or niche sets agents apart. [ more ]
CMSWire.com
5 months ago
Marketing

11 Content Marketing Trends for 2024

Diverse media expansion
AI's role in content
Regular content review [ more ]
morecontent-creation
Social Media Explorer
5 months ago
Marketing

Exploring Legal Sector SEO Opportunities in 2024: Insights from Growth Strategist Mark Huntley - Social Media Explorer

Legal firms must adapt their SEO strategies to meet the evolving expectations of legal consumers in 2024.
Incorporating emerging keywords, voice search optimization, and effective content marketing strategies can enhance a law firm's visibility and thought leadership. [ more ]
Forbes
5 months ago
Marketing

Turning Dreams Into Sales: How Aspirational Content Inspires Action

Buffer's copy focuses on audience growth and appeals to the reader's ambition.
Aspirational content can help differentiate a brand in a crowded market. [ more ]
MarTech
5 months ago
Marketing

Current trends in marketing and data have deep roots | MarTech

Connected commerce will accelerate.
Video will be everywhere.
Content spend will continue to grow. [ more ]
Forbes Advisor
5 months ago
Marketing

Internet Marketing: A Beginner's Guide

Content marketing involves creating consumable materials to promote your company and provide value to consumers.
SEO marketing involves optimizing your content to rank higher in search engine result pages (SERPs). [ more ]
The Drum
5 months ago
Artificial intelligence

AI will kill generic content marketing - and usher in a new age of POV content

The age of generic SEO-driven content is coming to an end due to the rise of AI-generated content.
Brands must focus on developing their own point of view (POV) content to stand out from the sea of generic AI content. [ more ]
Above the Law
5 months ago
Marketing

Immigration Law Firm Marketing: Strategies For Success

Having a national practice is different than having a state-specific legal practice.
Content marketing is the backbone of your online presence and can drive traffic to your legal services. [ more ]
Entrepreneur
6 months ago
Artificial intelligence

This AI-Powered Content Creator Can Help You Write Just About Anything | Entrepreneur

Content marketing has become crucial for business leaders to generate interesting writing and shareable material.
The Write Bot AI content creation tool is on sale for $29.97 (reg. $539) and can generate up to 1,000,000 AI words each month. [ more ]
Social Media Today
6 months ago
Social media marketing

LinkedIn's Rolling Out a New Sponsored Post Option To Maximize Content Benefits

LinkedIn is rolling out a new ad consideration, with sponsored posts becoming available for all users.
Admins will have the option to promote company-authored articles and add a CTA button that requires user sign-up to read the rest. [ more ]
TechCrunch
6 months ago
Growth hacking

Zupyak's unique startup journey - Building companies without a fixed idea | TechCrunch

Building a startup without a fixed idea can still be successful
Finding new and cheaper ways to acquire customers through content marketing is important for startups and small businesses
Continuous testing and adaptation are key to successful growth and marketing [ more ]
www.startupcan.ca
6 months ago
Marketing

How To: Build Successful Relationships with Freelancers with Jasmine Williams and Sandra Reimer

Freelancing allows for flexibility and the opportunity to do work one is skilled at.
Founders can benefit from building strong and empathetic relationships with freelancers. [ more ]
PR Daily
6 months ago
Marketing

Entries now open for PR Daily's Content Marketing Awards - PR Daily

The 2024 Content Marketing Awards program is now accepting entries.
The program is open to organizations of all sizes and recognizes excellence in content marketing. [ more ]
MarTech
7 months ago
Growth hacking

The 2023 Content Marketing Report: See how AI is transforming the game | MarTech

The WordPress VIP 2023 Content Marketing Tech Report provides insights into how top brands are using martech tools and AI for content marketing.
The report benchmarks martech stacks, discusses how content drives business impact, and showcases the latest content analytics and AI tools. [ more ]
Sfgate
7 months ago
Social media marketing

17 Key Metrics for Effective Content Marketing

Measuring the effectiveness of content marketing is essential to ensure time and resources are well-spent.
Content marketing benefits businesses by building trust, being cost-effective, and enhancing online visibility through SEO. [ more ]
#content marketing
Entrepreneur
8 months ago
Marketing

4 Ways to Make B2B Marketing Less Boring | Entrepreneur

Traditional B2B marketing content often lacks personality and fails to capture the attention of busy professionals.
B2B marketing should be more personable and less dry in order to engage the audience effectively. [ more ]
Forbes
8 months ago
Artificial intelligence

How To Future-Proof Your Content Strategy In The Age Of AI

AI is disrupting the content creation and strategy process
Content marketers should prepare for a future where AI plays a bigger role [ more ]
Uxmatters
8 months ago
Web development

Conducting a Content Audit to Improve Your Content

Identifying content gaps is important for producing valuable content that fills holes and meets audience needs.
Analyzing content performance helps determine if content is achieving goals and can lead to improvements in content strategy and effectiveness. [ more ]
Copyblogger
8 months ago
UX design

9 Content Marketing Metrics To Measure Your Strategy's ROI

Conversions and demo signups are important metrics to measure in content marketing.
Tracking email signups and lead magnet downloads can help understand the effectiveness of content in moving customers through the customer journey. [ more ]
MarTech
8 months ago
Artificial intelligence

Thought leadership: The human element your marketing needs | MarTech

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field.
Human thought leadership is valuable because it helps stand out against the sheer volume of content and offers fresh, informed opinions. [ more ]
Entrepreneur
8 months ago
Marketing

4 Ways to Make B2B Marketing Less Boring | Entrepreneur

Traditional B2B marketing content often lacks personality and fails to capture the attention of busy professionals.
B2B marketing should be more personable and less dry in order to engage the audience effectively. [ more ]
Forbes
8 months ago
Artificial intelligence

How To Future-Proof Your Content Strategy In The Age Of AI

AI is disrupting the content creation and strategy process
Content marketers should prepare for a future where AI plays a bigger role [ more ]
Uxmatters
8 months ago
Web development

Conducting a Content Audit to Improve Your Content

Identifying content gaps is important for producing valuable content that fills holes and meets audience needs.
Analyzing content performance helps determine if content is achieving goals and can lead to improvements in content strategy and effectiveness. [ more ]
Copyblogger
8 months ago
UX design

9 Content Marketing Metrics To Measure Your Strategy's ROI

Conversions and demo signups are important metrics to measure in content marketing.
Tracking email signups and lead magnet downloads can help understand the effectiveness of content in moving customers through the customer journey. [ more ]
MarTech
8 months ago
Artificial intelligence

Thought leadership: The human element your marketing needs | MarTech

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field.
Human thought leadership is valuable because it helps stand out against the sheer volume of content and offers fresh, informed opinions. [ more ]
morecontent marketing
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