6 Instagram Strategies That Can Grow Your Reach | Entrepreneur
Instagram has over 1.3 billion active users and presents a substantial opportunity for businesses to engage with their target audience and enhance ROI.
To maximize ROI on Instagram, businesses should establish clear goals, create specific and measurable objectives for each campaign, and focus on producing quality content and testing new approaches. [ more ]
Time for an upskill? These digital marketing lessons could be what you need
Get up to 40% off with the CDM Summer Mega Sale until March 31 Editor's note: This press release is sponsored by Certified Digital Marketer and was handled by BrandRap, the sales and marketing arm of Rappler.No member of the news and editorial team participated in the publishing of this piece.With the help of its 200+ subject matter experts, Certified Digital Marketer (CDM) has equipped over 13,000 professionals with industry-vetted, expert-led certifications and in-demand skill sets since 2008 through its 20+ programs covering topics like digital marketing, E-Commerce, social media marketing, digital advertising, marketing analytics, SEO, MarTech, content marketing, and more.
Applebee's taps NFL star as undercover server to promote new burger
Applebee's partners with Team Whistle on sports marketing to promote new Whole Lotta Bacon Burger, engaging sports fans through content and social media. [ more ]
Write long-form content in seconds with half off this leading AI tool
Wordplay AI Content Generator overhauls your content marketing and a lifetime subscription price is now half off.Create 5,000+ words in a matter of seconds and completely overhaul your content marketing.Right now, a lifetime subscription to Wordplay AI Content Generator is half off.Creating content is a necessary hassle for small businesses.
Brandon Smithwrick transitioned from a fashion background to content marketing in the tech industry, leveraging his diverse interests.
Having multiple interests played a significant role in Smithwrick's success in adapting and applying strategic expertise effectively in various creative fields. [ more ]
100+ Digital Marketing Statistics to Help You Compete in 2023
As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023.You know it's difficult balancing content marketing and sales with actually creating your product or delivering your service.Plus, time and resources are a serious concern for you.
Easy Email: Channel Is One Of The Top Traffic Sources
Email teams have one reason to rejoice this season: The channel is more than carrying its weight despite concerns about data, judging by State of Inbound Marketing Trends, a recent study from HubSpot, working with Litmus.First, here are longstanding truths: On average, email delivers $36 for every dollar spent, the study says.
12 Days of CRM: Day 12 - The Importance of Content Marketing
On the 12th day of CRM Chris Kringle Fritsch explained to me the importance of content and email marketing!Content marketing is so important for any firm of any size.This importance is amplified due to the pandemic and the hybrid work environment, but being able to utilize content marketing will prove to be beneficial even after things go back to normal.
Boost Your Website's Visibility: Proven Strategies to Increase Organic Traffic
Organic traffic is crucial for online success, offering higher engagement and conversions than paid traffic with effective SEO strategies.
Effective SEO involves keyword research, on-page optimization, and off-page tactics like backlinks, essential for site visibility and credibility. [ more ]
Leveraging Content Management for a Smoother Sales Journey
Sales content management systems help sales reps engage with the right content, preventing overload and redundancy.
Content management for sales involves steps like identifying audience pain points, auditing existing content, and defining a content strategy. [ more ]
SEO Pricing: How Much Should You Spend on SEO Services?
SEO isn't easy - it often requires an entire team of people who solely focus on SEO within your marketing department to get it right.That's why many companies choose to outsource their SEO to an SEO agency/service.But where do you start?And how much will it cost?These are some of the first questions businesses may have when thinking about hiring externally.
Why Your Digital Product Isn't Selling - and How to Fix That [Expert Insights]
You've created a digital product, put it up on your website and announced it to your audience.But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it's not selling.When you're in this situation, it's tempting to give up.To throw your arms in the air and declare, "nobody wants my product - it was all a waste of time."
Top 5 tips for marketers to research their target audience
Stevie Keen is The Drum's audience development manager.For The Drum's Content Marketing in Focus, she shares her top tips on how marketers can research their target audience so that their content effectively reaches and resonates with them.It can be daunting to know where to begin when researching your target audience.
How to Create a Successful Content Marketing Strategy for Your Business
In today's digital age, content marketing has become an essential tool for businesses looking to connect with their audience and drive growth.Content marketing is a strategic approach to creating and sharing valuable content to attract and retain a defined audience, ultimately leading to profitable customer action.
How to Build Trust in Your Target Market Using Content Marketing [Infographic]
Are you looking for ways to build trust with your target market?Want to learn how to use content marketing to gain more customers?The team from White Label SEO Agency share their content marketing tips in this infographic.Here's a quick summary:
Make your content relevant Prioritize content value Share brand stories Practice ethics and honesty Utilize targeted advertising
Smith Limited Agency moves into Innovation Depot - Birmingham Business Journal
A new company based in Innovation Depot run by two teenagers is seizing an entrepreneurial opportunity.Smith Limited Agency was founded in October in a bid to "attack the creative B2B marketing space in a rapidly changing digital landscape," according to Samuel Wellingham, its 18-year-old chief operating officer.
Only 28% of B2B content marketers report having the technology they need
Only 28% of B2B content marketers say they have the technology they need, according to a new study.Perhaps coincidentally, only 29% said their organizations are very successful with content marketing.Those technology numbers may not change all that soon.Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute's annual report on B2B content marketing.
The Twitter Thing Is Happening?!; What Lysol Did After Cleaning Up | AdExchanger
Elon Musk's Twitter acquisition must be near, because Musk is sounding like the real-world owner of Twitter and not a troll trying to harm the business.Musk previously badmouthed Twitter's advertising and advertising in general, and said he wanted Twitter to shift to other revenue streams.Although he is down on advertising, Musk is bullish on content marketing.
Proven Ways to Succeed at Fintech Content Marketing
If you're in the fintech industry, you know content marketing is essential for success.But creating engaging content can be difficult - especially if you're unsure where to start.This blog post will discuss some of the most effective ways to succeed at fintech content marketing.We'll cover everything from understanding your target audience to developing a content strategy that works for your business.
6 Innovative Marketing Strategies Designed for Startups | Entrepreneur
Startups often fail in their early years due to limited resources and competition with established brands.
Influencer partnerships and enhanced content marketing are two out-of-the-box marketing strategies startups can use to build brand recognition. [ more ]
Exploring Legal Sector SEO Opportunities in 2024: Insights from Growth Strategist Mark Huntley - Social Media Explorer
Legal firms must adapt their SEO strategies to meet the evolving expectations of legal consumers in 2024.
Incorporating emerging keywords, voice search optimization, and effective content marketing strategies can enhance a law firm's visibility and thought leadership. [ more ]
Conducting a Content Audit to Improve Your Content
Identifying content gaps is important for producing valuable content that fills holes and meets audience needs.
Analyzing content performance helps determine if content is achieving goals and can lead to improvements in content strategy and effectiveness. [ more ]
9 Content Marketing Metrics To Measure Your Strategy's ROI
Conversions and demo signups are important metrics to measure in content marketing.
Tracking email signups and lead magnet downloads can help understand the effectiveness of content in moving customers through the customer journey. [ more ]
Council Post: The New Content Marketing Paradigm: AI-Human Collaboration
AI is rapidly transforming the world of content marketing through human-AI collaboration.
AI is impacting content marketing by creating content outright and helping to curate and optimize content.
Marketers can work with AI throughout the content marketing workflow to generate content ideas, improve targeting and personalization, and analyze campaign performance. [ more ]
Skift Take With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential.Those who delay in embracing this technology will be left behind.With the rise in popularity of ChatGPT, generative artificial intelligence (AI) tools are a hot topic.The value of generative AI for event marketing is clear, but how to use it best is debatable.
5 Best Ai-powered Side Hustles To Boost Your Income Online
Online side hustles have proven to be a great way to earn extra income while staying home or using outside of your 9-5 jobs.If you've been on the sideline looking for an opportunity to get into making money from home, tap into these AI-powered side huddles.Artificial Intelligence (AI) has been one of the most talked-about topics of the year.
How ChatGPT is set to change marketing technology | MarTech
We're at the tipping point for ChatGPT and other AI-powered chatbots.Right now most attention is focused on Microsoft and Google's use of them.The discussion so far has been mostly about the impact on marketing and SEO.But what about the impact on martech?Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.
Staying Strategic With A Limited Marketing Budget | AdExchanger
According to Harvard Business Review's CMO survey, 59% of marketing leaders have been experiencing increased pressure from CEOs to prove the impact of marketing spend.This focus on results is changing the way we think about customer journeys.One of the major ways strategies are shifting in reaction to budget scrutiny is a move toward marketing technology.
Maximize your search marketing budget with first-party conversation data | MarTech
Although we are all somewhat uncertain about the economy, marketers are still bullish on 2023.After recovering from the pandemic shutdowns and cutting back on budgets, growth is still predicted for next year.That growth may not be exponential, though.Because of that, you need to make the most of every dollar you spend on your campaigns.
This AI writes great sales copy in a matter of seconds
While the world has become fascinated by ChatGPT over the past few months, AI's aren't exactly new.Especially if you're a marketer or salesperson.There are scores of AI-powered tools to help marketers and salespeople drum up and convert leads, and many of them are in a better place than ChatGPT to help you immediately.
As any B2B company can attest, the most vexing type of problem is that which you have a solution for ... you just don't know how best to use it.B2B marketers face monumental challenges today, aiming to increase targeted brand awareness in crowded marketplaces with tightening budgets.We're feeling pressure to hit stricter KPIs and ambitious growth goals by increasing trust, engagement, reach, and ultimately ROI.
Elevate B2B Marketing News: LinkedIn's New B2B Tools, ChatGPT Gets API, B2B Content Marketing Sees High ROI, & B2B E-Procurement Rises
"Content marketing is evolving and becoming more efficient, as a result.70% of B2Bs that use it say that it's much more effective than it was last year."- A. Lee Judge @ALeeJudge Click To Tweet ON THE LIGHTER SIDE: A lighthearted look at "The AI Pivot" by Marketoonist Tom Fishburne - Marketoonist If we plan to live on the Moon, it's going to need a time zone - The Register TOPRANK MARKETING & CLIENTS IN THE NEWS:
TopRank Marketing - Four B2B Digital Marketing Predictions For 2023 - Forbes
Lane R. Ellis - This Week in Marketing: Influencing Customer Engagement - LinkedIn (client)
FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW: Kathleen Booth @WorkMommyWork Justin Gray@Jgraymatter Maureen Blandford@MaureenB2B John Jantsch@ducttape Melissa Ariana Case@startabuzz Learn more about TopRank Marketing's mission to help elevate the B2B marketing industry.
Scaling a small business can be a challenging process.While it's exciting to see your company grow, it's important to have a plan in place to ensure that you're able to sustain that growth over time.Whether you're looking to expand your customer base, increase revenue, or develop new products and services, scaling your business requires careful planning and execution.
Content Marketing for Small Businesses: 7 Projects for Brand Managers
Content marketing for small businesses doesn't look much different from larger companies.Or rather, it doesn't have to, regardless of your budget, time, or resources ... For example, I live around a lot of coffee shops.The most inexpensive and convenient is Starbucks."Inexpensive" is self-explanatory, but it's "convenient" for a couple of reasons.
Elevate B2B Content: Learn From Our Top 10 Content Marketing Posts
What were the top B2B content marketing articles that published on the TopRank Marketing blog this year?Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it also represents a significant part of the reason the need for search technology began in the first place.
Scale your SEO content marketing automatically with this top-rated $39 app
If you run a business, you want to do everything you can to get the word out about your products and services.But that's not the easiest thing to do if you're not a marketing expert.So rather than hire a marketing team or contractor, save money by generating your own SEO content with Juice.ai.Juice.ai
Why this luxury hotel chain bets on user generated content's 'power of the people'
| By Kimeko McCoy
User generated content has become more important in a society where less polished content performs better than professionally created content,especially in light of today's booming creator economy.For that reason - helped by the post-Covid-19 travel rebound - hotel chain Red Carnation has spent the last seven years bullish on its user generated content strategy as a cost effective way to drum up brand awareness.
Audible Head of International Susan Jurevics Expands Duties to Add Oversight of Brand Strategy
Audible, Amazon's premium audiobook and podcast platform, announced that Susan Jurevics will now oversee the development and execution of the company's global brand strategy in addition to leading its international teams.Jurevics, as chief brand and international officer, will continue to report to Audible CEO Bob Carrigan.
HubSpot: Rapid Growth And Outstanding Execution (NYSE:HUBS)
hapabapa HubSpot () is a marketing automation software platform that you can think of as Salesforce for small-medium-sized businesses.The company became a thought leader in content marketing and even popularized the term "inbound marketing".In the third quarter of 2022, HubSpot continued to execute well beating both top and bottom-line analyst estimates for growth.
What your business can learn about thumbnails in content marketing from YouTube's top creator - The Business Journals
Eighty-two percent of marketers actively use content marketing with web traffic being among the top two most common measurements of success.At its core, content marketing involves generating content, sharing content online, stimulating interest, and inspiring action.The world's No. 1 YouTube creator has just released his secret on how he cracked YouTube content creation and brings in a staggering $54 million per year from the platform.
SEO is one of the most popular branches of online marketing today.And there's a good reason for that - SEO continues to produce great results and the ROI is incredible, especially compared to paid media.But with the growth of SEO, many businesses became interested in using SEO to grow their companies.
AI: The Future of Content Marketing or Its Demise?
Live Webinar:November 4, 2022 at 2pm ET / 11am PT
AI-generated content is controversial, but it can also be very powerful.Almost half (43%) of US business decision-makers are exploring AI, and 25% have already greenlit its use at their organizations, according to IBM and Morning Consult research.But when it comes to AI's relationship to content marketing specifically, depending on who you talk to, it's either the future or the industry's undoing.