"Every entrepreneur today has access to the same tools-the same cameras, editing software and AI systems used by global brands are available to any creator with a smartphone. But despite this, only a small percentage of businesses are cutting through the noise and building brands that truly connect. Why? Because tools don't create trust; people do. As someone who's built brands, grown an agency and advised hundreds of entrepreneurs, I've seen this firsthand."
"Shark Tank star Kevin O'Leary echoed this recently, saying: "The cost of cameras, editing apps and software has collapsed. You can make professional content with your phone. But here's the dilemma: The cost of talent who actually know how to use these tools has skyrocketed." He's absolutely right. The barrier to making content is lower than ever, but the bar forconnecting through content has never been higher."
Entrepreneurs today have access to the same cameras, editing software, and AI systems used by global brands. Only a small percentage of businesses cut through the noise to build brands that truly connect. Tools do not create trust; people do. The cost of cameras, editing apps and software has collapsed, enabling professional content on a phone, while the cost of talent who know how to use these tools has risen. The attention economy rewards creators who turn information into emotion. Storytelling functions as trust deposits that compound over time. Technology distributes messages, but human creativity determines audience connection and relevance.
Read at Forbes
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