In today's crowded, noisy marketplace, trust is dwindling. Consumers are bombarded with ads, tired of empty promises and craving something real. They don't want more polished sales language - they want to feel connected to the people behind the brand.
"I've kept the few possessions from those years in Morocco. The kaftans we bought in the souk when we arrived, the corduroy patch that I unpicked..."
"We spend a lot of time thinking less about linear versus streaming versus editorial, but rather across the board how do we differentiate ourselves in today's marketplace..."
Nike Golf is returning to form with a refined strategy that embraces storytelling and craftsmanship, particularly evident with the launch of the Victory Tour 4 shoe.