"He's been behind the lens for more than 20 years, documenting everything from World Championship wins to late-night garage sessions; Joonas is a creative who's career has been built on caffeine, duct tape, and pure stoke. Before he was Kona's in-house cinematographer, Joonas was a rider himself - a European Kona Clump athlete who lived for the same sketchy lines and photo worthy moments that he now captures on film."
"From early-2000s Sony VX1000s and fisheye lens look-a-likes hacked together with empty duct-tape rolls, to today's RED camera setups and 4K workflows, Joonas has never chased trends - he's chased feeling. He's filmed all over the world - Les Gets, Tanzania, Madeira, Canada - and every trip has carried its own lessons."
""There's way more to it than bikes and riding," Vinnari says. "It's all about the culture for me these days. The cameras are all good now - it's the people, the location, and the story that matter.""
Joonas Vinnari shaped Kona's visual identity across more than twenty years as a cinematographer and former rider, capturing World Championship victories and informal garage sessions alike. He transitioned from rider to in-house cinematographer, bringing firsthand experience of risky lines and photo-worthy moments to his filmmaking. His recent edit filmed in Finland and Norway with longtime friends embraces loose, raw honesty and emphasizes perspective over progression. Vinnari prioritizes culture, people, locations, and storytelling above camera technology, favoring feeling over trends. His equipment evolved from early-2000s VX1000 rigs to modern RED 4K workflows, while every shoot remains a mix of planning and happy accidents.
Read at BikeMag
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