#brand-identity

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#user-experience

12 Stunning Squarespace Website Examples

A good website showcases your brand identity and includes clear branding, easy navigation, quality media, mobile optimization, and effective calls to action.

15 Eye-Catching Website Color Schemes and How To Use Them (2024) - Shopify

Color is a powerful tool that enhances user experience and drives conversions in ecommerce design.

I really don't get the apparent new Google Shopping logo

Google's logo redesigns often create uniformity but can hinder user recognition.
The new Google Shopping logo may be less effective than its predecessor.
Past designs have faced backlash, which could impact reaction to new logos.

Essential Website Design Tips for Ecommerce Stores (2023) - Shopify

Effective ecommerce web design enhances customer engagement and reinforces brand identity.
Incorporating accessibility into web design improves user experience and maximizes conversions.

Ecommerce Website Features: 9 Essentials for Every Shop (2024) - Shopify

Effective ecommerce website design focuses on engaging ideal customers, not just sales.

Types of fonts and when to use them - LogRocket Blog

Typography is essential for creating clean, engaging websites that enhance user experience and convey brand identity.

12 Stunning Squarespace Website Examples

A good website showcases your brand identity and includes clear branding, easy navigation, quality media, mobile optimization, and effective calls to action.

15 Eye-Catching Website Color Schemes and How To Use Them (2024) - Shopify

Color is a powerful tool that enhances user experience and drives conversions in ecommerce design.

I really don't get the apparent new Google Shopping logo

Google's logo redesigns often create uniformity but can hinder user recognition.
The new Google Shopping logo may be less effective than its predecessor.
Past designs have faced backlash, which could impact reaction to new logos.

Essential Website Design Tips for Ecommerce Stores (2023) - Shopify

Effective ecommerce web design enhances customer engagement and reinforces brand identity.
Incorporating accessibility into web design improves user experience and maximizes conversions.

Ecommerce Website Features: 9 Essentials for Every Shop (2024) - Shopify

Effective ecommerce website design focuses on engaging ideal customers, not just sales.

Types of fonts and when to use them - LogRocket Blog

Typography is essential for creating clean, engaging websites that enhance user experience and convey brand identity.
moreuser-experience
#rebranding

The best rebrands of all time

Rebranding revitalizes established brands, allowing them to stay relevant and attract new audiences.

Bose's new rebrand showcases its hand drawn heritage logo

Bose's rebranding merges its rich heritage with modern design and innovation, enhancing its identity in the audio market.
from Creative Bloq
2 weeks ago

The Kleenex rebrand feels like it's always been there (in a good way)

Kleenex's rebranding marks its 100th anniversary, emphasizing cohesive identity and lasting relevance in the tissue market.
from LogRocket Blog
2 weeks ago

A guide to rebranding for UX designers - LogRocket Blog

Rebranding refreshes a brand's identity, attracting new customers and increasing market presence for growth.

PayPal has a new logo that makes it look just like everything else

PayPal's new branding introduces a plain black logo aimed at differentiation in the payments industry.

The Wombles rebrand puts a sustainable spin on nostalgic design

The Wombles' rebrand successfully merges nostalgia with a modern commitment to sustainability for a new generation.
from Creative Bloq
3 days ago

The best rebrands of all time

Rebranding revitalizes established brands, allowing them to stay relevant and attract new audiences.

Bose's new rebrand showcases its hand drawn heritage logo

Bose's rebranding merges its rich heritage with modern design and innovation, enhancing its identity in the audio market.

The Kleenex rebrand feels like it's always been there (in a good way)

Kleenex's rebranding marks its 100th anniversary, emphasizing cohesive identity and lasting relevance in the tissue market.

A guide to rebranding for UX designers - LogRocket Blog

Rebranding refreshes a brand's identity, attracting new customers and increasing market presence for growth.

PayPal has a new logo that makes it look just like everything else

PayPal's new branding introduces a plain black logo aimed at differentiation in the payments industry.

The Wombles rebrand puts a sustainable spin on nostalgic design

The Wombles' rebrand successfully merges nostalgia with a modern commitment to sustainability for a new generation.
morerebranding
#entrepreneurship

4 ways to check if a business name is taken

Choosing the right name for your business is crucial and requires an availability check to avoid legal and branding issues.

How to start a successful soap making business in London? - London Business News | Londonlovesbusiness.com

Passion for natural, handmade soaps can lead to a successful business in London.

5 Strategies for Maintaining a Consistent Brand Identity | Entrepreneur

Consistent brand presentation can increase revenue by up to 33%

4 ways to check if a business name is taken

Choosing the right name for your business is crucial and requires an availability check to avoid legal and branding issues.

How to start a successful soap making business in London? - London Business News | Londonlovesbusiness.com

Passion for natural, handmade soaps can lead to a successful business in London.

5 Strategies for Maintaining a Consistent Brand Identity | Entrepreneur

Consistent brand presentation can increase revenue by up to 33%
moreentrepreneurship
#brand-strategy

Council Post: Maintaining Brand Voice: How Smaller Brands Can Stay True To Their Story

Essential for smaller brands to maintain identity and authenticity in partnerships with industry giants.
Establishing a strong brand identity is crucial before seeking partnerships.

Why you need to adopt a 'fix and flex' approach to branding

Brand consistency can lead to creative complacency and constraints.
Using a mix of fixed and flexible assets fosters brand coherence and innovation.

Key elements of effective branding: Strategies for success - London Business News | Londonlovesbusiness.com

Effective branding transcends logos and slogans, embodying a company's identity and customer promise.

10 Brand Kit Examples to Inspire Building Yours | ClickUp

A strong brand identity is essential for standing out in a crowded market.

What does a brand strategist do? - LogRocket Blog

Brand strategy is crucial for a company's identity and differentiation, going beyond just visual elements.

Council Post: Maintaining Brand Voice: How Smaller Brands Can Stay True To Their Story

Essential for smaller brands to maintain identity and authenticity in partnerships with industry giants.
Establishing a strong brand identity is crucial before seeking partnerships.

Why you need to adopt a 'fix and flex' approach to branding

Brand consistency can lead to creative complacency and constraints.
Using a mix of fixed and flexible assets fosters brand coherence and innovation.

Key elements of effective branding: Strategies for success - London Business News | Londonlovesbusiness.com

Effective branding transcends logos and slogans, embodying a company's identity and customer promise.

10 Brand Kit Examples to Inspire Building Yours | ClickUp

A strong brand identity is essential for standing out in a crowded market.

What does a brand strategist do? - LogRocket Blog

Brand strategy is crucial for a company's identity and differentiation, going beyond just visual elements.
morebrand-strategy
#marketing-strategy

How to develop a sonic identity: 4 expert tips

Sound-first strategies enhance brand identity and consumer connection.
Integrating sound with brand essence can increase engagement and loyalty.

Council Post: 16 Maxims About Marketing That Are Quickly Becoming Moot

Marketing foundations are evolving; traditional strategies may no longer be effective due to technology and consumer behavior changes.

Council Post: AI In Marketing: A Game Changer For Consulting And Coaching Businesses

AI is a powerful tool that can enhance audience connection and streamline marketing efforts for small businesses.

Small business packaging tips to elevate your brand - London Business News | Londonlovesbusiness.com

Packaging design is crucial for creating first impressions and building brand identity.
Understanding your brand identity is essential for effective packaging design.

Bud Light smartly tapped Shane Gillis for ads - the latest brand doing post-DEI damage control

Bud Light is refocusing on its traditional branding after a severe backlash from last year's marketing missteps.

The role of a brand manager - LogRocket Blog

Brand manager plays a crucial role in creating, maintaining, and enhancing a company's brand identity and market position.

How to develop a sonic identity: 4 expert tips

Sound-first strategies enhance brand identity and consumer connection.
Integrating sound with brand essence can increase engagement and loyalty.

Council Post: 16 Maxims About Marketing That Are Quickly Becoming Moot

Marketing foundations are evolving; traditional strategies may no longer be effective due to technology and consumer behavior changes.

Council Post: AI In Marketing: A Game Changer For Consulting And Coaching Businesses

AI is a powerful tool that can enhance audience connection and streamline marketing efforts for small businesses.

Small business packaging tips to elevate your brand - London Business News | Londonlovesbusiness.com

Packaging design is crucial for creating first impressions and building brand identity.
Understanding your brand identity is essential for effective packaging design.

Bud Light smartly tapped Shane Gillis for ads - the latest brand doing post-DEI damage control

Bud Light is refocusing on its traditional branding after a severe backlash from last year's marketing missteps.

The role of a brand manager - LogRocket Blog

Brand manager plays a crucial role in creating, maintaining, and enhancing a company's brand identity and market position.
moremarketing-strategy
#design

DixonBaxi's Roli rebrand is tactile, warm, and purposely non-tech

Roli's brand identity aligns with its core values and resonates with diverse audiences, enhancing musicians' experiences.

Marfala is making brands that look like themselves

Sisters Maria and Rafaela Echeverri emphasize unique, personality-driven design through immersive research in their collaboration at Marfala.

Hly creates a cinematic brand for oral history podcast platform Istorima

The new identity for Istorima features a dynamic logotype symbolizing storytelling and content sharing, highlighting narrative perspectives and a professional brand image.

DixonBaxi's Roli rebrand is tactile, warm, and purposely non-tech

Roli's brand identity aligns with its core values and resonates with diverse audiences, enhancing musicians' experiences.

Marfala is making brands that look like themselves

Sisters Maria and Rafaela Echeverri emphasize unique, personality-driven design through immersive research in their collaboration at Marfala.

Hly creates a cinematic brand for oral history podcast platform Istorima

The new identity for Istorima features a dynamic logotype symbolizing storytelling and content sharing, highlighting narrative perspectives and a professional brand image.
moredesign

Is the .io top level domain headed for extinction?

The status of the .io domain is uncertain, but organizations should not panic as changes may take years to implement.
#digital-marketing

Elevate Your Online Presence with Professional Web Development Services

A strong online presence is essential for business success in the digital age.

How to Find Clients for a Digital Marketing Agency | ClickUp

Identifying your ideal customer profile is crucial for digital marketing agencies to attract and retain clients effectively.

How CMOs are redefining their strategic impact

Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.

25 Graphic Design Tools That Will Transform Your Work [2024]

Graphic design tools empower creativity. Explore 25 top tools to enhance efficiency and unleash unlimited imagination in design projects.

Elevate Your Online Presence with Professional Web Development Services

A strong online presence is essential for business success in the digital age.

How to Find Clients for a Digital Marketing Agency | ClickUp

Identifying your ideal customer profile is crucial for digital marketing agencies to attract and retain clients effectively.

How CMOs are redefining their strategic impact

Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.

25 Graphic Design Tools That Will Transform Your Work [2024]

Graphic design tools empower creativity. Explore 25 top tools to enhance efficiency and unleash unlimited imagination in design projects.
moredigital-marketing

Living in the feed: Trust and AI drive strategic shifts for advertisers and content creators

The internet and AI are transforming the definition of trust, particularly among Gen Z, who prioritize comments over content.
#typography

Duties Studio's organic identity for Neural Codex counteracts the "daunting and robotic" nature of AI

Neural Codex aims to bridge academia and beginner learners through a distinctive visual identity, embracing creativity and approachability in AI discussions.

Simplify font licensing and management for your creative business with a Monotype Fonts subscription

Typography significantly impacts brand identity and consistency across various outputs.
Proper font licensing is essential to avoid legal issues.
Monotype Fonts provides a comprehensive solution for font management and licensing.

My Favourite Font: Designer Brian Cho on Duckie

Typography Week highlights the significance of type in branding and identity.
Graphic designers continually evolve their font preferences, blending cultural appreciation and aesthetic innovation.

PayPal's new logo is a bold redesign of a famous font

PayPal has unveiled its boldest brand revamp in 25 years, featuring a modern logo that enhances its identity as a universal digital payment platform.

My Favourite Font: Designer Viviana Caponnetto on Freitag

Typography plays a crucial role in personal expression and brand identity.

'The beauty of typography is that there are no rules': Brian Cho on working with fonts

Creating a unique brand identity for a café through custom typography can significantly enhance its personality and memorability.

Duties Studio's organic identity for Neural Codex counteracts the "daunting and robotic" nature of AI

Neural Codex aims to bridge academia and beginner learners through a distinctive visual identity, embracing creativity and approachability in AI discussions.

Simplify font licensing and management for your creative business with a Monotype Fonts subscription

Typography significantly impacts brand identity and consistency across various outputs.
Proper font licensing is essential to avoid legal issues.
Monotype Fonts provides a comprehensive solution for font management and licensing.

My Favourite Font: Designer Brian Cho on Duckie

Typography Week highlights the significance of type in branding and identity.
Graphic designers continually evolve their font preferences, blending cultural appreciation and aesthetic innovation.

PayPal's new logo is a bold redesign of a famous font

PayPal has unveiled its boldest brand revamp in 25 years, featuring a modern logo that enhances its identity as a universal digital payment platform.

My Favourite Font: Designer Viviana Caponnetto on Freitag

Typography plays a crucial role in personal expression and brand identity.

'The beauty of typography is that there are no rules': Brian Cho on working with fonts

Creating a unique brand identity for a café through custom typography can significantly enhance its personality and memorability.
moretypography
#advertising
from Cult of Mac
1 month ago
Apple

Today in Apple history: 'Here's to the crazy ones' who 'think different'

The "Think Different" campaign redefined Apple’s brand identity, aligning it with innovation and counterculture ideals during its pivotal turnaround under Steve Jobs.

Building Mad: Ba'ndo's dive into eccentric brand design

Istanbul agency Ba'ndo expertly blends Turkish culture with global design to create bold brand identities, such as Mad's playful and irreverent identity.

Burger King's beef with McDonald's is getting stale

Burger King's playful advertising campaign for National Burger Day creatively mocks McDonald's, reinforcing its brand identity through clever visuals.

Today in Apple history: 'Here's to the crazy ones' who 'think different'

The "Think Different" campaign redefined Apple’s brand identity, aligning it with innovation and counterculture ideals during its pivotal turnaround under Steve Jobs.

Building Mad: Ba'ndo's dive into eccentric brand design

Istanbul agency Ba'ndo expertly blends Turkish culture with global design to create bold brand identities, such as Mad's playful and irreverent identity.

Burger King's beef with McDonald's is getting stale

Burger King's playful advertising campaign for National Burger Day creatively mocks McDonald's, reinforcing its brand identity through clever visuals.
moreadvertising

How to Market Your Real Estate Business on TikTok (and Why You Should) | Entrepreneur

TikTok is a valuable marketing tool for real estate that enhances brand visibility and trust among potential renters.
#consumer-behavior
from Business Matters
1 month ago

The Role of Aesthetic Choices in Building Brand Identity

A strong brand identity is vital for success in a competitive marketplace.
from Shopify
5 months ago

18 Great About Us Page Examples That Drive Results (2024) - Shopify

About Us page is vital for showcasing a brand's identity, values, and team, building trust with customers.

The Role of Aesthetic Choices in Building Brand Identity

A strong brand identity is vital for success in a competitive marketplace.

18 Great About Us Page Examples That Drive Results (2024) - Shopify

About Us page is vital for showcasing a brand's identity, values, and team, building trust with customers.
moreconsumer-behavior
#architecture

red and orange grooves brighten up factory's concrete facade by ARQUID in barcelona

ARQUID's expansion of Idilia Foods factory enhances production capacity while integrating contemporary aesthetics with functional industrial design.

Andrea Colli Gallery / VAGA Arquitetura

Galeria Andrea Colli's new store design emphasizes brand identity and creates an immersive customer experience through its architectural elements.

red and orange grooves brighten up factory's concrete facade by ARQUID in barcelona

ARQUID's expansion of Idilia Foods factory enhances production capacity while integrating contemporary aesthetics with functional industrial design.

Andrea Colli Gallery / VAGA Arquitetura

Galeria Andrea Colli's new store design emphasizes brand identity and creates an immersive customer experience through its architectural elements.
morearchitecture

Figma's new branding is designed for growth mode

Figma aims to transform from a single-product company into an expansive multi-product platform for diverse creative teams.

Liam Gallagher is the new face of Stone Island - a marketing expert explains why he's the perfect fit

Liam Gallagher's partnership with Stone Island exemplifies the powerful connection between celebrity endorsements and brand identity, especially within music fandom cultures.

Controversial Oakland Airport rebrand seems to be confusing passengers

The rebranding of Oakland Airport is causing confusion with passengers related to its proximity to San Francisco.
Legal disputes are unfolding regarding trademark issues and names of the competing airports.
#creativity

Forget design incubation labs. This logo was literally grown in a petri dish

Crucible developed its logo literally from bacterial cultures, reflecting their innovative approach to design and the science behind their process.

duelling clowns and errant paintball guns embrace creative chaos for +61's experimental film

Ambitious creativity thrives in chaos, as demonstrated by the +61 Chaos Experiments' ambitious and unpredictable visual marks.

Delightful new London Museum logo lands with a splat

The London Museum has unveiled a new logo with a playful design featuring a pigeon doing a glitter poo, representing the duality of London's characteristics.

Forget design incubation labs. This logo was literally grown in a petri dish

Crucible developed its logo literally from bacterial cultures, reflecting their innovative approach to design and the science behind their process.

duelling clowns and errant paintball guns embrace creative chaos for +61's experimental film

Ambitious creativity thrives in chaos, as demonstrated by the +61 Chaos Experiments' ambitious and unpredictable visual marks.

Delightful new London Museum logo lands with a splat

The London Museum has unveiled a new logo with a playful design featuring a pigeon doing a glitter poo, representing the duality of London's characteristics.
morecreativity

5 Considerations When Implementing a Digital-First Rebranding Strategy

Digital-first rebranding is essential for building trust and credibility, involving carefully planned strategies and employee engagement.
#brand-recognition

How Professional Image Editing Can Transform Your Business's Visual Content

Visual content is crucial for defining brand identity and attracting customers; professional editing services enhance brand perception and engagement.

Loewe and On's new hybrid logo proves brand rules are meant to be broken

Breaking visual consistency rules for collaborations can lead to successful and unique results.

How Professional Image Editing Can Transform Your Business's Visual Content

Visual content is crucial for defining brand identity and attracting customers; professional editing services enhance brand perception and engagement.

Loewe and On's new hybrid logo proves brand rules are meant to be broken

Breaking visual consistency rules for collaborations can lead to successful and unique results.
morebrand-recognition
#customer-experience

6 Practical Techniques to Build a Successful Business

Building a successful business requires knowing the target market, creating a strong brand, and having a unique value proposition.

Why brands "obsessed with their customers" are winning

Perceptions may not always reflect the truth; isolating real-world impacts of experiences informs decision-making and ROI justification.

6 Practical Techniques to Build a Successful Business

Building a successful business requires knowing the target market, creating a strong brand, and having a unique value proposition.

Why brands "obsessed with their customers" are winning

Perceptions may not always reflect the truth; isolating real-world impacts of experiences informs decision-making and ROI justification.
morecustomer-experience

Canva's cutesy new brand hides its bigger ambitions

Canva has evolved from a social media design tool to an enterprise-friendly creative suite with a new celebratory brand system.

Land Rover Unveils Range Rover Sport SV Edition Two

The latest Range Rover Sport SV Edition Two offers updated design themes and unique branding elements to enhance its presence and performance.
#marketing

The most controversial logos ever, from Gap and ebay to London 2012

Controversial logo designs can elicit strong reactions but may lead to brand memorability and increased attention.
from PublishersWeekly.com
3 months ago

PRH Unveils New Global Corporate Logo

Penguin Random House unveils new global corporate logo with combined PRH wordmark and Penguin icon.
from VerticalResponse
5 months ago

Crafting the Perfect Slogan: Your Guide to Memorable Brand Taglines

A killer slogan should capture brand essence with memorable language techniques and reflect brand personality through simplicity and audience understanding.

The most controversial logos ever, from Gap and ebay to London 2012

Controversial logo designs can elicit strong reactions but may lead to brand memorability and increased attention.

PRH Unveils New Global Corporate Logo

Penguin Random House unveils new global corporate logo with combined PRH wordmark and Penguin icon.

Crafting the Perfect Slogan: Your Guide to Memorable Brand Taglines

A killer slogan should capture brand essence with memorable language techniques and reflect brand personality through simplicity and audience understanding.
moremarketing

Leader Spotlight: Managing a portfolio of unique brands, with Kevin Nemeth - LogRocket Blog

Maintaining brand identity and leveraging resources among different brands within a holding company are crucial for success.
#marketing-strategies

Carvel's Fudgie the Whale Gets a New Agency

EP+Co named creative agency of record for Rich Products Corporation's six consumer brands, driving marketing strategies and campaigns for growth and cultural relevance.

50 Marketing Buzzwords to Know and Some to Avoid

Marketing buzzwords are catchy terms used to simplify and make marketing concepts more interesting and memorable.

Carvel's Fudgie the Whale Gets a New Agency

EP+Co named creative agency of record for Rich Products Corporation's six consumer brands, driving marketing strategies and campaigns for growth and cultural relevance.

50 Marketing Buzzwords to Know and Some to Avoid

Marketing buzzwords are catchy terms used to simplify and make marketing concepts more interesting and memorable.
moremarketing-strategies

Nothing Phone (2a) Plus review: iterative improvements, but still very classy

The Nothing Phone (2a) Plus offers small upgrades in performance, camera, and design over its predecessor, maintaining the brand's unique design and premium feel.

Council Post: Building A Kid-Friendly Brand On YouTube: Key Strategies And Tips

Building a successful kid-friendly YouTube brand requires a solid strategy, clear brand identity, defined target audience, unique selling point, and consistent visual/content delivery.
from Creative Bloq
3 months ago

The X logo has triggered yet another design dispute

The Twitter rebrand to X is facing challenges due to controversies surrounding the logo and trademark issues.

Ears are the gateway to a consumer's heart: 5 brands that are hitting all the right notes in sonic branding - Tearsheet

Sound branding creates strong brand association in consumers' minds.

Thirst builds on Milton Glaser's iconic work for Brooklyn Brewery with launch of new masterbrand

Brooklyn Brewery has established a strong brand identity over the years, and Thirst has created a masterbrand strategy to enhance consistency while honoring its heritage.

Get This Handy Color Sensor for $50 Through Memorial Day | Entrepreneur

When finding the right color palette for branding, be open to inspiration from the world around you.
#sustainability

Ania et Lucie's new identity for Kindred Black is a "nod to the old apothecary world"

Ania et Lucie created a refined and interconnected brand identity inspired by hand-addressed envelopes from the late 1800s.

Unique and eye-catching: How custom outdoor metal signs can boost your business

Investing in custom outdoor metal signs can differentiate small businesses from big competitors and convey quality, trust, and sustainability.

Ania et Lucie's new identity for Kindred Black is a "nod to the old apothecary world"

Ania et Lucie created a refined and interconnected brand identity inspired by hand-addressed envelopes from the late 1800s.

Unique and eye-catching: How custom outdoor metal signs can boost your business

Investing in custom outdoor metal signs can differentiate small businesses from big competitors and convey quality, trust, and sustainability.
moresustainability

Currys' TikTok fame isn't just about weirdness - there's smart strategy there too

Currys embraced weird and hilarious marketing strategies, showcasing a new creative direction for the brand with 'Beyond Techspectations' tagline.

Loewe and On's weird logo mashup could start a new design trend

Combining fashion logos may create unique but illegible designs, potentially starting a new trend in the industry.

What's happening with the UC Berkeley logos? There's mixed reaction to a rebranding

UC Berkeley introduces updated brand identity emphasizing 'Berkeley' name over traditional 'Cal' logo.

Spotify made its own font, and it's going everywhere inside the app

Spotify's new bespoke typeface, Spotify Mix, merges classic and contemporary styles, incorporating shapes of sound waves for a unique look and better brand integration.

Why Spotify is launching its own font, Spotify Mix | TechCrunch

Spotify launched its own font, 'Spotify Mix,' to enhance brand identity.

"The big obstacle isn't anything technical": Dell CTO John Roese on why companies are failing on AI adoption

A lack of clear vision is a significant obstacle for businesses adopting AI technology.

Everyone's still talking about that outrageous Pepsi logo design document

Big brands are revisiting heritage branding trends, with some uncovering over-the-top design documents in their archives.

The WNBA's Valkyries logo is full of clever design details

A new sports logo, like that of the Golden State Valkyries in the WNBA, should be instantly memorable to resonate with fans and stand the test of time.

Starbucks sues Siren-themed coffee brand... again

Starbucks disputes Mountains and Mermaids over Siren's Brew, claiming confusion and infringement.

other projects' monogram facade conceals new-age cacaolab flagship store in hong kong

Other Projects introduces innovative typology with Cacaolab Flagship store in Hong Kong.
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