#brand-identity

#brand-identity

Both Google and Microsoft have now revealed their respective AI productivity tools, Duet AI and Copilot, with each set to become embedded within all the apps with which workers will have become familiar.Many will have become familiar with generative AI over the past few months in the form of chatbots such as ChatGPT or AI art, but what these products offer is AI tips, drafting, and reformatting as built-in features of productivity software.

Recent pins on our packaging design board are some of the most popular on Dezeen's Pinterest.We round up the seven most colourful and playful projects.Advances in technology and the rising popularity of social media have increased the need for brightly coloured and distinctive packaging designs to attract customers.

In today's competitive market, it is essential for businesses to stand out from the crowd.One way to achieve this is through effective branding.Branding goes beyond just creating a logo and a catchy tagline.It encompasses the overall image and perception of your business in the minds of your customers.

As social media becomes an increasingly vital aspect of modern business, many companies are seeking partnerships with social media influencers and agencies to help them promote their brand and reach new audiences.If you want to secure interesting partnerships and contracts representing successful companies on social media, consider the following advice:
Define Your Market Position and Brand Before attracting partnerships and contracts with thriving businesses, you must have a firm grasp of your niche and brand identity.

(Image credit: Future/OKDWC)
Brand identity is important for an online business.Social media allows companies to connect with their audiences, share their products and provide information at just the click of a button.But sometimes, social media also makes a great hub of entertainment - like this hilarious Twitter thread.

Prime Video is a hugely popular streaming service, with over 200 million subscribers--including more than half the adults in the US alone--logging in to enjoy a massive library of movies, series, sports and premium channels, with something for every fan.The content includes Prime Video's excellent original programming, from hits like "The Marvelous Mrs. Maisel" and "The Boys," to the blockbuster series "The Lord of the Rings: The Rings of Power," to the weekly NFL games of "Thursday Night Football" (for which Pentagram designed the brand identity).

Icon design is one of the things I like about design; it is the art of taking an object, term, process, etc., and creating a small and concise visual that represents it.Icons are crucial to creating a great user interface and enhancing the user experience.However, for product designers whose primary focus is UX design, creating icons can be challenging since it's outside their expertise.

By now, it's no secret that AI will considerably impact the future of branding and design-making us question how we can continue to provide irreplaceable value as designers.Some creatives like Alif Ibrahim of It's Nice That have suggested it be used to automate mundane and repetitive tasks like resizing, exporting, or mindless pixel pushing.

Another week, another new Google logo (it seems).A new Google Chat logo appears to be the next design on the way, and it looks like it's almost guaranteed to provoke the same complaints we've seen with pretty much every other recent Google app icon redesign.The new look is not yet official, but we've had a glimpse of it from a slide in a presentation, and it fits in with the transition we've seen in other Google app logos (see our pieces of the best animated logos and best circular logos for more logo inspiration, and we also have a piece on the Google logo history).

The best animated logos often add a new dimension to a brand identity and help make it even more memorable.Logo animation can range from subtle movements to complex 3D effects, but at either extreme, the best animated logos complement the wider brand identity and might even tell us something new about the brand.

"While the UKIPO's recent guidance provides welcome clarity on its current approach, the Office specifically notes the fast-moving nature of the technological landscape and the ongoing need to review and update the guidance as the technology evolves."On April 3, 2023, the UK Intellectual Property Office (UKIPO) issued much needed guidance on how digital goods and services - namely non-fungible tokens (NFTs), virtual goods, and services provided in the metaverse - should be classified for trademark purposes.

"VIP has not explained why its message is more deserving than Jack Daniel's message, Jack Daniel's goodwill, or the public's interest in not being misled."- Jack Daniel's Reply Brief
Jack Daniel's Properties, Inc. filed its reply brief with the U.S. Supreme Court on Friday, March 10, in a major trademark case set to be argued on March 22.

Alongside logo design, brand names are one of the most vital parts of a brand identity.The conventional wisdom is that choosing the right one takes a lot of thought, but the stories behind some of the world's biggest brand names sometimes reveal apparently haphazard choices, as this Twitter thread demonstrates.

(Image credit: Future/Amazon/Instagram/Apple)
As brands evolve and change over the years, it's only natural that their logos do too.A good logo is pivotal to making sure a brand is recognisable, but does newer necessarily mean better?The below Twitter thread takes a look at old vs new logos, and it's clear not everyone is a fan of the modern direction some companies are taking when it comes to redesigning their look.

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The Finnish telecoms firm sold its mobile phone business to Microsoft in 2014, though Nokia-branded phones are still sold by HMD Global.If you buy something from a Verge link, Vox Media may earn a commission.See our ethics statement.Finnish telecoms firm Nokia has redesigned its logo to remind the world that it doesn't make mobile phones anymore.

(Image credit: AB InBev / KLM / Correos / Moet & Chandon / Starbucks / Rolex / Keurig Dr Pepper / Alfa Romeo /)
The best logos with crowns illustrate just how effective a simple, recognisable icon can be when it comes to building a brand identity.So as the UK marks King Charles III's coronation (yes; it's a tenuous connection, but hear us out), we're exploring the enduring appeal of crown logos.

For decades, b-to-b brands have formed their visual identity and logos based on "professional" tones and styles.We've all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair.Appropriate for a corporate audience?

If you want to be able to share your organization's wisdom and expertise with the world, you'll need your experts, goals and audience to align on the right platform.And while there are many avenues through which thought leaders can communicate, LinkedIn is always going to be near the top of the list.

The big graphic news of the week has been, without question, the new Nokia logo.In an attempt to move away from its reputation as a mobile phone brand and towards that of "a B2B technology innovation leader pioneering the future where networks meet cloud" (catchy), the company unveiled a new wordmark that jumps on a controversial recent logo trend.

The ebb and flow of colour trends reflect the state of the world and times in which we live.In recent months, society has been marked by increasing economic pressures, political division, war, and an ongoing climate crisis - so it's no wonder that this year's colour trends are a little conflicted.In 2023, there is a noticeable split between nostalgic, soothing colour palettes that offer a calming sense of escapism, and more rebellious, saturated colour schemes that clap back at the challenging social environment.

Around this time last year we first met the Beijing-based Pay2Play, a studio we love for its innovative use of material and form.Now, in true Pay2Play fashion, its most recent project sees a similarly tactile, multi-layered approach.Integrating sewing and physical photographs, the studio has collaborated with a new clothing brand Déficeler, on its first SS23 season: The Migration.