Marketing tech
fromExchangewire
2 months agoDisplayce Unveils New Brand Identity & Reaffirms Global Ambitions
Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.
#brand-identity
#brand-identity
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#design
Graphic design
fromItsnicethat
2 months agoLittle Troop's playfully peculiar identity for MoMA's family festival characterises childhood imagination
The restraint in character design is key for appealing to children without relying on photography.
UX design
fromItsnicethat
3 months agoManual's energetic rebrand of the Obama Foundation expands on its visual legacy
Manual's collaboration with the Obama Foundation led to a comprehensive rebrand integrating a new adaptable design system while evolving the iconic Gotham typeface.
#social-media
Social media marketing
fromEntrepreneur
1 month agoHow to Build Brand Loyalty Through Micro-Influencers | Entrepreneur
Engaging micro-influencers enhances community and brand loyalty through shared experiences.
Demographic relevance is crucial for influencer partnerships; focus on quality over quantity.
Community building is more effective than hard-selling in influencing consumer behavior.
Social media marketing
fromEntrepreneur
1 month agoHow to Build Brand Loyalty Through Micro-Influencers | Entrepreneur
Engaging micro-influencers enhances community and brand loyalty through shared experiences.
Demographic relevance is crucial for influencer partnerships; focus on quality over quantity.
Community building is more effective than hard-selling in influencing consumer behavior.
#marketing-strategy
Marketing tech
fromFast Company
2 months agoHow Brands Have Mastered the Art of Standing Out
Brands use the unexpected to engage customers but must execute these campaigns thoughtfully to retain brand identity.
Startup companies
fromInc
2 months agoWhat Makes Your Brand Stand Out?
Narrowing target audience enhances brand connection and market relevance.
Typography
fromCreative Bloq
3 months agoFrom McDonald's to Kellogg's: Why are so many brands ditching their logo?
Kellogg's See You in the Morning campaign shifts focus to typography, emphasizing cultural relevance over traditional logos.
#marketing
Graphic design
fromMiami Herald
2 months agoEvery business needs a strong brand-here's how to create yours
A brand encompasses values, aesthetics, and personality, essential for connecting with customers.
Marketing tech
fromForbes
3 months agoCouncil Post: 20 Big Marketing Mistakes That Ruin Brand Consistency
Brand consistency is vital for trust and recognition.
Marketers often make unconscious mistakes that weaken brand identity.
Alignment across departments is essential for cohesive branding.
Avoid chasing trends that conflict with core brand values.
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