#brand-identity

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#digital-marketing
Marketing tech
fromExchangewire
2 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.
Marketing tech
fromExchangewire
2 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.
#design
Graphic design
fromItsnicethat
2 months ago

Little Troop's playfully peculiar identity for MoMA's family festival characterises childhood imagination

The restraint in character design is key for appealing to children without relying on photography.
UX design
fromItsnicethat
3 months ago

Manual's energetic rebrand of the Obama Foundation expands on its visual legacy

Manual's collaboration with the Obama Foundation led to a comprehensive rebrand integrating a new adaptable design system while evolving the iconic Gotham typeface.
Graphic design
fromItsnicethat
2 months ago

Little Troop's playfully peculiar identity for MoMA's family festival characterises childhood imagination

The restraint in character design is key for appealing to children without relying on photography.
UX design
fromItsnicethat
3 months ago

Manual's energetic rebrand of the Obama Foundation expands on its visual legacy

Manual's collaboration with the Obama Foundation led to a comprehensive rebrand integrating a new adaptable design system while evolving the iconic Gotham typeface.
#social-media
Artificial intelligence
fromInc
2 days ago

Duolingo Made a Huge Announcement. What Happened Next Was Anything But Expected

Duolingo's shift to an 'AI-first' strategy has drawn significant backlash from users concerned about job losses and brand identity.
Social media marketing
fromEntrepreneur
1 month ago

How to Build Brand Loyalty Through Micro-Influencers | Entrepreneur

Engaging micro-influencers enhances community and brand loyalty through shared experiences.
Demographic relevance is crucial for influencer partnerships; focus on quality over quantity.
Community building is more effective than hard-selling in influencing consumer behavior.
fromSportskeeda
2 weeks ago
Social media marketing

"Crucial in growing a brand"-Shark Tank investor Kevin O'Leary shares how marketing builds trust beyond the founder

Artificial intelligence
fromInc
2 days ago

Duolingo Made a Huge Announcement. What Happened Next Was Anything But Expected

Duolingo's shift to an 'AI-first' strategy has drawn significant backlash from users concerned about job losses and brand identity.
Social media marketing
fromEntrepreneur
1 month ago

How to Build Brand Loyalty Through Micro-Influencers | Entrepreneur

Engaging micro-influencers enhances community and brand loyalty through shared experiences.
Demographic relevance is crucial for influencer partnerships; focus on quality over quantity.
Community building is more effective than hard-selling in influencing consumer behavior.
fromSportskeeda
2 weeks ago
Social media marketing

"Crucial in growing a brand"-Shark Tank investor Kevin O'Leary shares how marketing builds trust beyond the founder

#graphic-design
fromItsnicethat
1 month ago
Graphic design

Athletics' identity for GOCA references traditional Japanese script and incorporates "infinite" patterns

fromItsnicethat
1 week ago
Graphic design

Bond's typeface for the Finnish football league is based on the shape and movement of fan scarfs

fromItsnicethat
1 month ago
Graphic design

Athletics' identity for GOCA references traditional Japanese script and incorporates "infinite" patterns

fromItsnicethat
1 week ago
Graphic design

Bond's typeface for the Finnish football league is based on the shape and movement of fan scarfs

Graphic design
fromCreative Bloq
1 week ago

The Clios' new sonic identity celebrates a symphony of branding excellence

Sonic branding is experiencing a resurgence, effectively elevating brand identity as seen with The Clio Awards' new sound identity.
#rebranding
fromExchangewire
2 weeks ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.
Marketing tech
Toronto startup
fromBusiness Insider
3 weeks ago

I visited a Rivian and Tesla showroom in NYC. Their vibes couldn't be more different.

Rivian and Tesla showcase distinct brand identities in their NYC showrooms, appealing to different target audiences.
#user-experience
Mobile UX
fromFast Company
3 months ago

YouTube picked a new shade of red for its logo because the old red was too red

YouTube revamped its logo color from a loud red to a softer pinkish hue based on user feedback and design principles.
Mobile UX
fromFast Company
3 months ago

YouTube picked a new shade of red for its logo because the old red was too red

YouTube revamped its logo color from a loud red to a softer pinkish hue based on user feedback and design principles.
#logo-design
Graphic design
fromItsnicethat
4 weeks ago

Koto's brand for Uniqode stitches together the physical and digital

Koto rebranding Uniqode uses cross-stitch visuals to merge physical and digital realms, enhancing QR code interaction through human warmth.
#starbucks
Coffee
fromFast Company
1 month ago

Starbucks's small dress code update is part of its bigger branding play

Starbucks is redefining its dress code to emphasize brand consistency and the signature color Starbucks Green.
Coffee
fromFast Company
1 month ago

Starbucks's small dress code update is part of its bigger branding play

Starbucks is redefining its dress code to emphasize brand consistency and the signature color Starbucks Green.
#marketing-strategy
Typography
fromCreative Bloq
3 months ago

From McDonald's to Kellogg's: Why are so many brands ditching their logo?

Kellogg's See You in the Morning campaign shifts focus to typography, emphasizing cultural relevance over traditional logos.
Marketing tech
fromForbes
2 months ago

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.
Maintaining distinct brand identities is crucial during partnerships to avoid dilution.
Typography
fromCreative Bloq
3 months ago

From McDonald's to Kellogg's: Why are so many brands ditching their logo?

Kellogg's See You in the Morning campaign shifts focus to typography, emphasizing cultural relevance over traditional logos.
Marketing tech
fromForbes
2 months ago

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.
Maintaining distinct brand identities is crucial during partnerships to avoid dilution.
Typography
fromItsnicethat
1 month ago

"Divine intervention": Universal Favourite overhauls a wet wipes brand from top to bottom

The Divine Dispenser merges functionality and design, redefining bathroom aesthetics with warmth and personality.
fromCreative Bloq
1 month ago

Texan chain Buc-ee's sues small gas station Barc-ee's, over similar name and logo

Buc-ee's claims that the unauthorised use of its trademark will benefit Barc-ee's at its expense, and could... cause customers to mistakenly assume they are the same business.
Beer
Graphic design
fromCreative Bloq
2 months ago

The new Twix logo is a nostalgic treat (but something's missing)

Twix shifts from a 'pick a side' marketing approach to a 'have it all' philosophy, emphasizing unity and abundance.
fromBusiness Matters
2 months ago

Branded Merchandise: The Cornerstone of Offline Engagement

For years, branded merchandise has enabled businesses to enhance brand visibility and engage audiences through effective offline marketing strategies.
Online marketing
#marketing
Women
fromTennis.com
2 months ago

WTA makes call to 'rally the world' with 2025 rebrand | Tennis.com

The WTA launched a new brand identity focusing on portraying tennis courts as performance stages for athletes.
Women
fromTennis.com
2 months ago

WTA makes call to 'rally the world' with 2025 rebrand | Tennis.com

The WTA launched a new brand identity focusing on portraying tennis courts as performance stages for athletes.
Atlanta Braves
fromBroBible
2 months ago

Southwest Airlines Tries And Fails With Awful Luka Doncic Joke On Instagram About New Bag Policy

Southwest Airlines aims to mitigate backlash over baggage fees through humor, but backlash suggests a disconnect with customer sentiment.
Startup companies
fromForbes
2 months ago

Why Every Small Business Needs A Clear Niche To Thrive

Small businesses must focus on a specific niche to stand out, avoid diluted messaging, and build customer loyalty.
Fashion & style
fromWhoWhatWear
2 months ago

I Just Saw the Prada AW25 Runway-These 5 Trends Are Going to Influence Everything

Prada continues to thrive with a distinct brand identity amid luxury market challenges.
Growth hacking
fromCreative Boom
3 months ago

Why brand audits are so important, and how to do them well

Conducting a brand audit is essential for understanding a client's brand status and guiding effective design strategies.
Design
fromArs Technica
3 months ago

Nothing on Phone 3a Pro design: "Some people will hate it"

The Nothing Phone 3a Pro features enhanced camera capabilities with a new design and a distinct brand aesthetic, balancing function and style.
UX design
fromMedium
3 months ago

Designing a scalable and accessible color system for your design system

Creating a scalable color system ensures UI consistency and enhances brand identity and accessibility.
Design
fromArchDaily
3 months ago

ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama

The design of ADSB ANDERSSON BELL's store uniquely reflects its fashion identity through bold patterns, textures, and innovative visual elements.
Marketing tech
fromForbes
3 months ago

Council Post: 20 Big Marketing Mistakes That Ruin Brand Consistency

Brand consistency is vital for trust and recognition.
Marketers often make unconscious mistakes that weaken brand identity.
Alignment across departments is essential for cohesive branding.
Avoid chasing trends that conflict with core brand values.
Graphic design
fromCreative Bloq
3 months ago

It could be the end of the road for wild personalised Ferrari car designs

Ferrari may restrict personalised color options to preserve brand identity and car value amid concerns over customer customizations.
fromCreative Bloq
4 months ago

Has maximalism finally had its moment? How "understated" may be 2025's buzzword

The rise of not quite minimalism embraces vibrant colors and bold typography, merging simplicity with modern elements, providing a fresh and exciting design direction.
Graphic design
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