#brand-identity

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fromCreative Bloq
6 days ago

The 9 best ambigram logos - and 2 that got it wrong

An ambigram is a visual design that may be read in at least two directions, whether by rotation or by flipping, enhancing visual appeal and creating harmony.
Typography
Business
fromEntrepreneur
1 week ago

How I Quietly Secured the Perfect Domain Name - Without Overpaying | Entrepreneur

Acquiring a premium domain requires a stealth strategy to avoid inflated prices and maintain negotiation control.
fromItsnicethat
1 week ago

Collins rebrand for Muse Group channels the invisible phenomena of experiencing music

Muse Group envisions a future where musicianship is as effortless as listening, eliminating technical barriers to creativity.
E-Commerce
fromRichard Baird
2 weeks ago

New Logo & Branding for Big Cartel by How & How - BP&O

Big Cartel underwent a brand overhaul to strengthen its identity and connect better with the creative community.
#typography
fromItsnicethat
3 months ago
Graphic design

Athletics' identity for GOCA references traditional Japanese script and incorporates "infinite" patterns

GOCA's brand identity emphasizes individuality through typography, patterns, and motion, reflecting a balance between modernity and tradition.
Typography
fromCreative Bloq
5 months ago

From McDonald's to Kellogg's: Why are so many brands ditching their logo?

Kellogg's See You in the Morning campaign shifts focus to typography, emphasizing cultural relevance over traditional logos.
fromItsnicethat
3 months ago
Graphic design

Athletics' identity for GOCA references traditional Japanese script and incorporates "infinite" patterns

Typography
fromCreative Bloq
5 months ago

From McDonald's to Kellogg's: Why are so many brands ditching their logo?

Kellogg's See You in the Morning campaign shifts focus to typography, emphasizing cultural relevance over traditional logos.
#rebranding
fromLondon Business News | Londonlovesbusiness.com
2 weeks ago

Transforming brand identity with vinyl wrapping services - London Business News | Londonlovesbusiness.com

Vinyl wrapping services have emerged as a transformative tool for businesses seeking to enhance their brand visibility and identity. By offering a versatile and cost-effective solution, vinyl wrapping allows companies to create striking visual impressions that resonate with their target audience.
Renovation
#graphic-design
fromItsnicethat
4 weeks ago
Graphic design

"What surrounds a brand shapes how it speaks": designer Laura Beulens on the delicate art of building a visual identity

fromItsnicethat
4 weeks ago
Graphic design

"What surrounds a brand shapes how it speaks": designer Laura Beulens on the delicate art of building a visual identity

fromBusiness Matters
3 weeks ago

The Best Digital Design Agency for Bold Brands

At Fivecube, users aren't an afterthought-they're the starting point. The team dives deep into research, audience insights, and user journeys to shape design decisions that feel intuitive.
Mobile UX
Design
fromItsnicethat
3 weeks ago

Map Project Office's rebrand brings human clarity to the world of industrial design

The new brand identity prioritizes adaptability, clarity, curiosity, and collaboration while allowing creative expression and reflecting core values.
#branding
fromForbes
3 months ago
Graphic design

What Is Brand Personality-And How Can Small Businesses Develop One?

Understanding and cultivating brand personality is crucial for differentiating a brand in the marketplace.
Design
fromFast Company
3 weeks ago

This simple shape turned the Coca-Cola logo into a timeless icon

The 1969 Project Arden redesign created a cohesive brand identity for Coca-Cola, firmly establishing key brand elements.
fromCreative Bloq
3 weeks ago

Google Gemini's subtle logo change finally feels on brand

Since its launch back in 2023, Gemini has always felt a little estranged from the Google brand due to its contemporary design, but thanks to a little revamp, it finally feels like part of the family.
Design
fromLondon Business News | Londonlovesbusiness.com
3 weeks ago

Should you niche down? The pros and cons of specialist estate agencies - London Business News | Londonlovesbusiness.com

Narrowing focus in the UK property market through niching down enhances clarity, brand identity, and client engagement for estate agents.
#sonic-branding
fromLondon Business News | Londonlovesbusiness.com
1 month ago

From dull to dynamic: Office design that means business - London Business News | Londonlovesbusiness.com

Every design choice in your workspace -whether it's the chairs people sit on or the way natural light flows through a room-says something.
Graphic design
fromHackernoon
6 years ago

Error Pages Through the Ages: How Smart Brands Make Wrong Turns Feel Right | HackerNoon

Error pages, specifically '404 Not Found,' have evolved from technical jargon places into strategic tools that enhance user experience and reinforce brand identity.
Mobile UX
fromForbes
1 month ago

Inclusive Marketing Isn't A Requirement For Brands

Inclusive marketing is essential for brands to connect with consumers and avoid backlash.
fromCreative Bloq
2 months ago

Every single Audi logo ever created (and there are a lot of them)

The Audi logo's four rings symbolize strength through adversity stemming from the Great Depression.
#design
Graphic design
fromItsnicethat
4 months ago

Little Troop's playfully peculiar identity for MoMA's family festival characterises childhood imagination

The restraint in character design is key for appealing to children without relying on photography.
Graphic design
fromItsnicethat
4 months ago

Little Troop's playfully peculiar identity for MoMA's family festival characterises childhood imagination

The restraint in character design is key for appealing to children without relying on photography.
Marketing tech
fromForbes
2 months ago

How To Build A Shopify Store That Converts: A Guide For 2025

To succeed in e-commerce, a strong brand identity and a conversion-optimized Shopify theme are essential.
fromInc
2 months ago

Duolingo Made a Huge Announcement. What Happened Next Was Anything But Expected

Duolingo's shift to an 'AI-first' strategy has drawn significant backlash from users concerned about job losses and brand identity.
fromItsnicethat
2 months ago

Bond's typeface for the Finnish football league is based on the shape and movement of fan scarfs

Scarf Gothic is a unique typeface balancing rigidity and playfulness, designed to connect football fans with their teams innovatively.
fromThe Verge
2 months ago

Max was an all-time bad rebrand

Warner Bros. Discovery reversed the unpopular HBO Max rebranding, restoring its original name amid widespread discontent.
fromSportskeeda
2 months ago

"Crucial in growing a brand"-Shark Tank investor Kevin O'Leary shares how marketing builds trust beyond the founder

Marketing and social media are crucial in growing a brand because a brand is something that people build trust into, not you personally.
Social media marketing
Graphic design
fromCreative Bloq
2 months ago

Brussels Airlines gets a warm new feel, but keeps its old logo

Brussels Airlines rebranded emphasizing warmth and distinctiveness without changing its existing logo or color palette.
fromExchangewire
2 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.
Marketing tech
Graphic design
fromCreative Bloq
2 months ago

Big Cartel's scrappy new logo sets the OG apart from Shopify and Etsy

Big Cartel rebranded to better communicate its platform's simplicity and breadth for creative entrepreneurs, distinguishing itself from competitors like Shopify.
fromItsnicethat
2 months ago

Matt Willey's Helions brand has a tender intensity in favour of tone rather than concept

Helion's branding uniquely reflects its photography style through experimental typography and design elements.
fromBusiness Insider
2 months ago

I visited a Rivian and Tesla showroom in NYC. Their vibes couldn't be more different.

Rivian targets environmentally friendly, outdoorsy family buyers, while Tesla caters to tech-focused consumers with a futuristic, immersive showroom experience.
Toronto startup
Marketing tech
fromBusiness Matters
2 months ago

Payment Superpower Under Your Brand: The Future of White Label Solutions for Financial Companies

White-label payment solutions enhance brand identity and user experience, crucial for staying competitive in the financial landscape.
#logo-design
fromItsnicethat
2 months ago

Koto's brand for Uniqode stitches together the physical and digital

Koto rebranding Uniqode uses cross-stitch visuals to merge physical and digital realms, enhancing QR code interaction through human warmth.
Apple
fromCreative Bloq
3 months ago

No, the Apple logo doesn't have a hidden meaning. But that bite mark does have a purpose

The bite in the Apple logo was designed for clarity and recognition, not hidden symbolism.
Social media marketing
fromEntrepreneur
3 months ago

How to Build Brand Loyalty Through Micro-Influencers | Entrepreneur

Engaging micro-influencers enhances community and brand loyalty through shared experiences.
Demographic relevance is crucial for influencer partnerships; focus on quality over quantity.
Community building is more effective than hard-selling in influencing consumer behavior.
#starbucks
Coffee
fromFast Company
3 months ago

Starbucks's small dress code update is part of its bigger branding play

Starbucks is redefining its dress code to emphasize brand consistency and the signature color Starbucks Green.
Coffee
fromFast Company
3 months ago

Starbucks's small dress code update is part of its bigger branding play

Starbucks is redefining its dress code to emphasize brand consistency and the signature color Starbucks Green.
Growth hacking
fromForbes
3 months ago

PR Moves Businesses Need To Stay Relevant After The 10-Year Mark

A strong public relations strategy is critical for businesses to thrive beyond 10 years.
Typography
fromItsnicethat
3 months ago

"Divine intervention": Universal Favourite overhauls a wet wipes brand from top to bottom

The Divine Dispenser merges functionality and design, redefining bathroom aesthetics with warmth and personality.
fromCreative Bloq
3 months ago

Texan chain Buc-ee's sues small gas station Barc-ee's, over similar name and logo

Buc-ee's is suing Barc-ee's for trademark infringement over similarities in logos and branding.
fromLogRocket Blog
3 months ago

Brand archetype vs. persona: How brand work guides UX design - LogRocket Blog

Brand archetypes clarify brand identity; user personas focus on audience needs. Both are essential for effective UX design.
fromCreative Bloq
4 months ago

The new Twix logo is a nostalgic treat (but something's missing)

Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix platform from the idea of having to choose (left or right Twix) to one of having it all.
Graphic design
Online marketing
fromBusiness Matters
4 months ago

Branded Merchandise: The Cornerstone of Offline Engagement

Offline marketing is crucial for building customer relationships and brand identity.
Branded merchandise, like eco-friendly bags, provides effective offline engagement.
Print advertising continues to hold value for credibility in targeted marketing.
fromGREY Journal
4 months ago

Marketing Strategies for Fitness Business Owners - GREY Journal

Fitness business owners need effective marketing strategies for client attraction and retention.
Understanding your target audience is essential for tailored marketing efforts.
Strong brand identity is crucial for distinguishing your business in the fitness market.
Social media plays a key role in engaging with clients and building brand community.
Atlanta Braves
fromBroBible
4 months ago

Southwest Airlines Tries And Fails With Awful Luka Doncic Joke On Instagram About New Bag Policy

Southwest Airlines aims to mitigate backlash over baggage fees through humor, but backlash suggests a disconnect with customer sentiment.
#marketing-strategy
Marketing tech
fromForbes
4 months ago

Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution

Co-branding can significantly enhance brand reach if done thoughtfully.
Maintaining distinct brand identities is crucial during partnerships to avoid dilution.
Startup companies
fromForbes
4 months ago

Why Every Small Business Needs A Clear Niche To Thrive

Small businesses must focus on a specific niche to stand out, avoid diluted messaging, and build customer loyalty.
Marketing tech
fromExchangewire
4 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.
Women
fromTennis.com
4 months ago

WTA makes call to 'rally the world' with 2025 rebrand | Tennis.com

The WTA launched a new brand identity focusing on portraying tennis courts as performance stages for athletes.
Fashion & style
fromWhoWhatWear
4 months ago

I Just Saw the Prada AW25 Runway-These 5 Trends Are Going to Influence Everything

Prada continues to thrive with a distinct brand identity amid luxury market challenges.
Growth hacking
fromCreative Boom
5 months ago

Why brand audits are so important, and how to do them well

Conducting a brand audit is essential for understanding a client's brand status and guiding effective design strategies.
fromArs Technica
5 months ago

Nothing on Phone 3a Pro design: "Some people will hate it"

The Nothing Phone 3a Pro features enhanced camera capabilities with a new design and a distinct brand aesthetic, balancing function and style.
UX design
fromMedium
5 months ago

Designing a scalable and accessible color system for your design system

Creating a scalable color system ensures UI consistency and enhances brand identity and accessibility.
Design
fromArchDaily
5 months ago

ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama

The design of ADSB ANDERSSON BELL's store uniquely reflects its fashion identity through bold patterns, textures, and innovative visual elements.
Mobile UX
fromFast Company
5 months ago

YouTube picked a new shade of red for its logo because the old red was too red

YouTube revamped its logo color from a loud red to a softer pinkish hue based on user feedback and design principles.
Marketing tech
fromForbes
5 months ago

Council Post: 20 Big Marketing Mistakes That Ruin Brand Consistency

Brand consistency is vital for trust and recognition.
Marketers often make unconscious mistakes that weaken brand identity.
Alignment across departments is essential for cohesive branding.
Avoid chasing trends that conflict with core brand values.
UX design
fromItsnicethat
5 months ago

Manual's energetic rebrand of the Obama Foundation expands on its visual legacy

Manual's collaboration with the Obama Foundation led to a comprehensive rebrand integrating a new adaptable design system while evolving the iconic Gotham typeface.
Graphic design
fromItsnicethat
5 months ago

Pentagram brings the magic and mischief of Roald Dahl's stories to RDSC brand identity

A new typeface, Fantastic Mr. Font, was designed to accommodate the varied tones of Dahl's stories across different target audiences.
Graphic design
fromCreative Bloq
5 months ago

It could be the end of the road for wild personalised Ferrari car designs

Ferrari may restrict personalised color options to preserve brand identity and car value amid concerns over customer customizations.
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