#brand-identity

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#user-experience
Mobile UX
fromFast Company
2 months ago

YouTube picked a new shade of red for its logo because the old red was too red

YouTube revamped its logo color from a loud red to a softer pinkish hue based on user feedback and design principles.
fromBusiness Matters
5 days ago
Marketing tech

Payment Superpower Under Your Brand: The Future of White Label Solutions for Financial Companies

White-label payment solutions enhance brand identity and user experience, crucial for staying competitive in the financial landscape.
fromShopify
4 months ago
UX design

12 Best Website Design Examples for Ecommerce Inspiration - Shopify

A successful ecommerce website requires a clear vision, strong brand identity, and solid guiding principles.
fromstupidDOPE
5 months ago
Design

Framed Ewe and Adi Goodrich Redefine Eyewear Retail with Bold, Artful Design | stupidDOPE

Framed Ewe's reimagined retail experience transforms eyewear shopping, merging artistic creativity with practicality, thanks to a partnership with designer Adi Goodrich.
fromLogRocket Blog
1 month ago
Graphic design

Brand archetype vs. persona: How brand work guides UX design - LogRocket Blog

Brand archetypes clarify brand identity; user personas focus on audience needs. Both are essential for effective UX design.
Mobile UX
fromFast Company
2 months ago

YouTube picked a new shade of red for its logo because the old red was too red

YouTube revamped its logo color from a loud red to a softer pinkish hue based on user feedback and design principles.
fromBusiness Matters
5 days ago
Marketing tech

Payment Superpower Under Your Brand: The Future of White Label Solutions for Financial Companies

White-label payment solutions enhance brand identity and user experience, crucial for staying competitive in the financial landscape.
fromShopify
4 months ago
UX design

12 Best Website Design Examples for Ecommerce Inspiration - Shopify

A successful ecommerce website requires a clear vision, strong brand identity, and solid guiding principles.
fromstupidDOPE
5 months ago
Design

Framed Ewe and Adi Goodrich Redefine Eyewear Retail with Bold, Artful Design | stupidDOPE

Framed Ewe's reimagined retail experience transforms eyewear shopping, merging artistic creativity with practicality, thanks to a partnership with designer Adi Goodrich.
fromLogRocket Blog
1 month ago
Graphic design

Brand archetype vs. persona: How brand work guides UX design - LogRocket Blog

Brand archetypes clarify brand identity; user personas focus on audience needs. Both are essential for effective UX design.
more#user-experience
#logo-design
Graphic design
fromCreative Bloq
4 months ago

A designer has 'fixed' the controversial new Jaguar logo

The public backlash against Jaguar's logo and EV design highlights the importance of legacy in branding, prompting discussions around design authenticity.
fromShopify
2 months ago
Graphic design

What's the Best Logo Size? Guide To Logo Sizes for Ecommerce (2025) - Shopify

Proper logo dimensions are crucial for brand identity and professionalism.
Using multiple logo sizes ensures optimal visibility across different media.
fromCreative Bloq
5 months ago
Graphic design

These are the hottest logo design trends coming your way in 2025 (and yes, we mention Jaguar)

Logo design is evolving beyond minimalism towards more meaningful and clever designs that embrace storytelling and human connection.
fromCreative Bloq
5 days ago
Graphic design

5 heated design disputes that shook the internet, from Apple to Meghan Markle

Logo design disputes can escalate quickly and highlight the importance of originality in branding.
fromFast Company
4 months ago
Graphic design

Sandisk got a new, hype beast-y logo

Sandisk has unveiled a new minimalist logo centered around a pixel, symbolizing a fresh brand identity ahead of its spin-off from Western Digital.
fromShopify
3 months ago
Graphic design

What Is a Vector File Logo? Guide To Vector File Types (2025) - Shopify

A strong logo greatly influences customer purchasing decisions, especially among younger shoppers.
Vector files ensure logos maintain quality at any size, making them essential for branding.
Graphic design
fromCreative Bloq
4 months ago

A designer has 'fixed' the controversial new Jaguar logo

The public backlash against Jaguar's logo and EV design highlights the importance of legacy in branding, prompting discussions around design authenticity.
fromShopify
2 months ago
Graphic design

What's the Best Logo Size? Guide To Logo Sizes for Ecommerce (2025) - Shopify

Proper logo dimensions are crucial for brand identity and professionalism.
Using multiple logo sizes ensures optimal visibility across different media.
fromCreative Bloq
5 months ago
Graphic design

These are the hottest logo design trends coming your way in 2025 (and yes, we mention Jaguar)

Logo design is evolving beyond minimalism towards more meaningful and clever designs that embrace storytelling and human connection.
fromCreative Bloq
5 days ago
Graphic design

5 heated design disputes that shook the internet, from Apple to Meghan Markle

Logo design disputes can escalate quickly and highlight the importance of originality in branding.
fromFast Company
4 months ago
Graphic design

Sandisk got a new, hype beast-y logo

Sandisk has unveiled a new minimalist logo centered around a pixel, symbolizing a fresh brand identity ahead of its spin-off from Western Digital.
fromShopify
3 months ago
Graphic design

What Is a Vector File Logo? Guide To Vector File Types (2025) - Shopify

A strong logo greatly influences customer purchasing decisions, especially among younger shoppers.
Vector files ensure logos maintain quality at any size, making them essential for branding.
more#logo-design
Graphic design
fromItsnicethat
5 days ago

Koto's brand for Uniqode stitches together the physical and digital

Koto rebranding Uniqode uses cross-stitch visuals to merge physical and digital realms, enhancing QR code interaction through human warmth.
#marketing
Women
fromTennis.com
2 months ago

WTA makes call to 'rally the world' with 2025 rebrand | Tennis.com

The WTA launched a new brand identity focusing on portraying tennis courts as performance stages for athletes.
fromCreative Bloq
1 week ago
Apple

No, the Apple logo doesn't have a hidden meaning. But that bite mark does have a purpose

The bite in the Apple logo was designed for clarity and recognition, not hidden symbolism.
fromClickUp
1 month ago
Graphic design

13 Brand Voice Examples and How to Develop Your Own

A strong brand voice is crucial for recognition and connection with the audience.
fromInc
2 months ago
Marketing

3 Secrets to Duolingo's Success, According to Its Newly Published Company Handbook

Duolingo's quirky marketing and character development play a crucial role in their brand identity and user loyalty.
Women
fromTennis.com
2 months ago

WTA makes call to 'rally the world' with 2025 rebrand | Tennis.com

The WTA launched a new brand identity focusing on portraying tennis courts as performance stages for athletes.
fromCreative Bloq
1 week ago
Apple

No, the Apple logo doesn't have a hidden meaning. But that bite mark does have a purpose

The bite in the Apple logo was designed for clarity and recognition, not hidden symbolism.
fromClickUp
1 month ago
Graphic design

13 Brand Voice Examples and How to Develop Your Own

A strong brand voice is crucial for recognition and connection with the audience.
fromInc
2 months ago
Marketing

3 Secrets to Duolingo's Success, According to Its Newly Published Company Handbook

Duolingo's quirky marketing and character development play a crucial role in their brand identity and user loyalty.
more#marketing
#rebranding
Graphic design
fromCreative Bloq
5 months ago

Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought

Jaguar's rebranding has sparked unprecedented debate and criticism, uniting various cultural and political perspectives against it.
Graphic design
fromianVisits
3 months ago

British Museum to unveil a new brand alongside the building upgrades

The British Museum is seeking a new brand identity to enhance recognition and relevance in a changing media landscape.
fromEntrepreneur
1 week ago
Media industry

Time for a New Look? 5 Lessons From BODYARMOR's Rebrand | Entrepreneur

BODYARMOR's rebranding highlights the importance of updating brand identity without waiting for a crisis.
fromFast Company
5 months ago
Miscellaneous

How heritage brands challenge consumer identity

Jaguar's radical rebranding pivots to electric vehicles and vibrant colors, departing from its traditional identity and heritage.
fromBored Panda
2 weeks ago
Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.
Graphic design
fromCreative Bloq
5 months ago

Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought

Jaguar's rebranding has sparked unprecedented debate and criticism, uniting various cultural and political perspectives against it.
Graphic design
fromianVisits
3 months ago

British Museum to unveil a new brand alongside the building upgrades

The British Museum is seeking a new brand identity to enhance recognition and relevance in a changing media landscape.
fromEntrepreneur
1 week ago
Media industry

Time for a New Look? 5 Lessons From BODYARMOR's Rebrand | Entrepreneur

BODYARMOR's rebranding highlights the importance of updating brand identity without waiting for a crisis.
fromFast Company
5 months ago
Miscellaneous

How heritage brands challenge consumer identity

Jaguar's radical rebranding pivots to electric vehicles and vibrant colors, departing from its traditional identity and heritage.
fromBored Panda
2 weeks ago
Graphic design

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.
more#rebranding
#starbucks
Coffee
fromFast Company
2 weeks ago

Starbucks's small dress code update is part of its bigger branding play

Starbucks is redefining its dress code to emphasize brand consistency and the signature color Starbucks Green.
fromNew York Post
3 weeks ago
Coffee

Starbucks reveals stricter dress code for baristas - here's the new uniform

Starbucks introduces a new dress code to enhance brand familiarity and comfort among customers.
Coffee
fromFast Company
2 weeks ago

Starbucks's small dress code update is part of its bigger branding play

Starbucks is redefining its dress code to emphasize brand consistency and the signature color Starbucks Green.
fromNew York Post
3 weeks ago
Coffee

Starbucks reveals stricter dress code for baristas - here's the new uniform

Starbucks introduces a new dress code to enhance brand familiarity and comfort among customers.
more#starbucks
#marketing-strategy
fromForbes
2 weeks ago
Growth hacking

PR Moves Businesses Need To Stay Relevant After The 10-Year Mark

A strong public relations strategy is critical for businesses to thrive beyond 10 years.
fromMedium
4 months ago
Graphic design

Fonts that Speak: How Typography Can Transform Your Design and Brand

Typography is crucial in forming brand identity and conveying message.
Consistent use of typography across platforms enhances brand recognition.
fromCreative Bloq
3 months ago
Graphic design

Designers can't stop talking about those Kellogg's posters

Kellogg's highlights its status as the 'original' breakfast choice through logo modification, sparking debate within the advertising community.
fromForbes
2 weeks ago
Growth hacking

PR Moves Businesses Need To Stay Relevant After The 10-Year Mark

A strong public relations strategy is critical for businesses to thrive beyond 10 years.
fromMedium
4 months ago
Graphic design

Fonts that Speak: How Typography Can Transform Your Design and Brand

Typography is crucial in forming brand identity and conveying message.
Consistent use of typography across platforms enhances brand recognition.
fromCreative Bloq
3 months ago
Graphic design

Designers can't stop talking about those Kellogg's posters

Kellogg's highlights its status as the 'original' breakfast choice through logo modification, sparking debate within the advertising community.
more#marketing-strategy
#typography
fromMedium
4 months ago
Graphic design

Fonts that Speak: How Typography Can Transform Your Design and Brand

Typography greatly influences first impressions of a brand, communicating identity, values, and emotional impact.
fromMedium
4 months ago
Graphic design

Fonts that Speak: How Typography Can Transform Your Design and Brand

Typography is crucial for brand identity, conveying values and emotions at first glance.
Consistency in font use across platforms strengthens brand recognition.
Evolving typography reflects a brand's growth and adaptability.
fromItsnicethat
4 weeks ago
Typography

"Divine intervention": Universal Favourite overhauls a wet wipes brand from top to bottom

The Divine Dispenser merges functionality and design, redefining bathroom aesthetics with warmth and personality.
fromItsnicethat
2 months ago
Graphic design

Pentagram brings the magic and mischief of Roald Dahl's stories to RDSC brand identity

A new typeface, Fantastic Mr. Font, was designed to accommodate the varied tones of Dahl's stories across different target audiences.
fromItsnicethat
1 month ago
Graphic design

Athletics' identity for GOCA references traditional Japanese script and incorporates "infinite" patterns

GOCA's brand identity emphasizes individuality through typography, patterns, and motion, reflecting a balance between modernity and tradition.
fromMedium
4 months ago
Graphic design

Fonts that Speak: How Typography Can Transform Your Design and Brand

Typography greatly influences first impressions of a brand, communicating identity, values, and emotional impact.
fromMedium
4 months ago
Graphic design

Fonts that Speak: How Typography Can Transform Your Design and Brand

Typography is crucial for brand identity, conveying values and emotions at first glance.
Consistency in font use across platforms strengthens brand recognition.
Evolving typography reflects a brand's growth and adaptability.
fromItsnicethat
4 weeks ago
Typography

"Divine intervention": Universal Favourite overhauls a wet wipes brand from top to bottom

The Divine Dispenser merges functionality and design, redefining bathroom aesthetics with warmth and personality.
fromItsnicethat
2 months ago
Graphic design

Pentagram brings the magic and mischief of Roald Dahl's stories to RDSC brand identity

A new typeface, Fantastic Mr. Font, was designed to accommodate the varied tones of Dahl's stories across different target audiences.
fromItsnicethat
1 month ago
Graphic design

Athletics' identity for GOCA references traditional Japanese script and incorporates "infinite" patterns

GOCA's brand identity emphasizes individuality through typography, patterns, and motion, reflecting a balance between modernity and tradition.
more#typography
fromCreative Bloq
1 month ago
Beer

Texan chain Buc-ee's sues small gas station Barc-ee's, over similar name and logo

Buc-ee's is suing Barc-ee's for trademark infringement over similarities in logos and branding.
fromBusiness Matters
1 month ago
Online marketing

Branded Merchandise: The Cornerstone of Offline Engagement

Offline marketing is crucial for building customer relationships and brand identity.
Branded merchandise, like eco-friendly bags, provides effective offline engagement.
Print advertising continues to hold value for credibility in targeted marketing.
fromGREY Journal
1 month ago
Exercise

Marketing Strategies for Fitness Business Owners - GREY Journal

Fitness business owners need effective marketing strategies for client attraction and retention.
Understanding your target audience is essential for tailored marketing efforts.
Strong brand identity is crucial for distinguishing your business in the fitness market.
Social media plays a key role in engaging with clients and building brand community.
#social-media-strategy
Atlanta Braves
fromBroBible
1 month ago

Southwest Airlines Tries And Fails With Awful Luka Doncic Joke On Instagram About New Bag Policy

Southwest Airlines aims to mitigate backlash over baggage fees through humor, but backlash suggests a disconnect with customer sentiment.
fromForbes
3 months ago
Marketing

Council Post: Social Design: How To Create A Branded Instagram Aesthetic

Brands must develop a clear identity and aesthetic to succeed on Instagram.
Understanding your target audience is crucial for Instagram success.
Atlanta Braves
fromBroBible
1 month ago

Southwest Airlines Tries And Fails With Awful Luka Doncic Joke On Instagram About New Bag Policy

Southwest Airlines aims to mitigate backlash over baggage fees through humor, but backlash suggests a disconnect with customer sentiment.
fromForbes
3 months ago
Marketing

Council Post: Social Design: How To Create A Branded Instagram Aesthetic

Brands must develop a clear identity and aesthetic to succeed on Instagram.
Understanding your target audience is crucial for Instagram success.
more#social-media-strategy
#customer-experience
Startup companies
fromForbes
1 month ago

Why Every Small Business Needs A Clear Niche To Thrive

Small businesses must focus on a specific niche to stand out, avoid diluted messaging, and build customer loyalty.
fromMedium
3 months ago
UX design

Case Study: Moving Banking App in Tanzania to a Future-Driven UX

CRDB Bank modernized digital services to reinforce brand identity and enhance customer experience.
fromInc
4 months ago
Marketing

3 Ways to Target Niche Markets

Niche markets drive success by offering unique, solution-based products that meet specific customer needs.
Startup companies
fromForbes
1 month ago

Why Every Small Business Needs A Clear Niche To Thrive

Small businesses must focus on a specific niche to stand out, avoid diluted messaging, and build customer loyalty.
fromMedium
3 months ago
UX design

Case Study: Moving Banking App in Tanzania to a Future-Driven UX

CRDB Bank modernized digital services to reinforce brand identity and enhance customer experience.
fromInc
4 months ago
Marketing

3 Ways to Target Niche Markets

Niche markets drive success by offering unique, solution-based products that meet specific customer needs.
more#customer-experience
#artificial-intelligence
Marketing tech
fromExchangewire
2 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.
fromEntrepreneur
4 months ago
Artificial intelligence

Here's a Cost-Effective Way You Can Enjoy Music Production for Your Business | Entrepreneur

Recent advancements in AI are transforming music production, allowing businesses to create tailored tracks quickly and efficiently.
fromForbes
5 months ago
Marketing

Council Post: 16 Big Trends In Marketing That May Soon Be On Their Way Out

Fleeting digital trends risk becoming obsolete quickly, underscoring the need for authentic, adaptable brand identities.
Marketing tech
fromExchangewire
2 months ago

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.
fromEntrepreneur
4 months ago
Artificial intelligence

Here's a Cost-Effective Way You Can Enjoy Music Production for Your Business | Entrepreneur

Recent advancements in AI are transforming music production, allowing businesses to create tailored tracks quickly and efficiently.
fromForbes
5 months ago
Marketing

Council Post: 16 Big Trends In Marketing That May Soon Be On Their Way Out

Fleeting digital trends risk becoming obsolete quickly, underscoring the need for authentic, adaptable brand identities.
more#artificial-intelligence
Fashion & style
fromWhoWhatWear
2 months ago

I Just Saw the Prada AW25 Runway-These 5 Trends Are Going to Influence Everything

Prada continues to thrive with a distinct brand identity amid luxury market challenges.
Growth hacking
fromCreative Boom
2 months ago

Why brand audits are so important, and how to do them well

Conducting a brand audit is essential for understanding a client's brand status and guiding effective design strategies.
Design
fromArs Technica
2 months ago

Nothing on Phone 3a Pro design: "Some people will hate it"

The Nothing Phone 3a Pro features enhanced camera capabilities with a new design and a distinct brand aesthetic, balancing function and style.
UX design
fromMedium
2 months ago

Designing a scalable and accessible color system for your design system

Creating a scalable color system ensures UI consistency and enhances brand identity and accessibility.
Design
fromArchDaily
2 months ago

ADSB Andersson Bell Hyundai Pangyo Store / Studio Tama

The design of ADSB ANDERSSON BELL's store uniquely reflects its fashion identity through bold patterns, textures, and innovative visual elements.
Marketing tech
fromForbes
2 months ago

Council Post: 20 Big Marketing Mistakes That Ruin Brand Consistency

Brand consistency is vital for trust and recognition.
Marketers often make unconscious mistakes that weaken brand identity.
Alignment across departments is essential for cohesive branding.
Avoid chasing trends that conflict with core brand values.
Graphic design
fromCreative Bloq
2 months ago

Why Cheetos' terrible new font is a brilliant branding move

Cheetos' new hand-drawn font integrates playful messiness that reflects brand authenticity, challenging trends of sleek design.
Graphic design
fromCreative Bloq
2 months ago

It could be the end of the road for wild personalised Ferrari car designs

Ferrari may restrict personalised color options to preserve brand identity and car value amid concerns over customer customizations.
fromArchDaily
3 months ago
Design

Glow Store / Indiesalon

The GLOW showroom uses glass to create transparency and engage customers with a modern design reflective of the brand's identity.
fromCreative Bloq
3 months ago
Graphic design

Has maximalism finally had its moment? How "understated" may be 2025's buzzword

Maximalism in design is being reevaluated as brands may shift towards a more serene minimalism by 2025.
fromFast Company
3 months ago
Graphic design

Tiger Woods's Sun Day Red logo can't catch a break

Tiger Woods faces trademark challenges with his Sun Day Red logo amid his humorous disclosure about 'ruining' it by winning more championships.
fromcyclingnews.com
4 months ago
Bicycling

'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco

Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.
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