The most controversial logos ever, from Gap and ebay to London 2012
Controversial logo designs can elicit strong reactions but may lead to brand memorability and increased attention.
The Kleenex rebrand feels like it's always been there (in a good way)
Kleenex's rebranding marks its 100th anniversary, emphasizing cohesive identity and lasting relevance in the tissue market.
D&AD recognises influencers and creators in new awards category for 2025
D&AD is expanding its awards to include new categories, notably for digital creators, in response to the evolving creative landscape.
PRH Unveils New Global Corporate Logo
Penguin Random House unveils new global corporate logo with combined PRH wordmark and Penguin icon.
4 fonts that dominate brand design
Many brands share similar typefaces, risking diluted brand identity in pursuit of uniqueness.
Custom fonts are ideal for brand identity but often overlooked.
'Woke' and 'outdated' rebrand for classic car brand roasted
Jaguar's latest ad, criticized as 'woke' and ineffective, seeks to redefine brand identity without featuring any vehicles, sparking backlash and confusion.
The most controversial logos ever, from Gap and ebay to London 2012
Controversial logo designs can elicit strong reactions but may lead to brand memorability and increased attention.
The Kleenex rebrand feels like it's always been there (in a good way)
Kleenex's rebranding marks its 100th anniversary, emphasizing cohesive identity and lasting relevance in the tissue market.
D&AD recognises influencers and creators in new awards category for 2025
D&AD is expanding its awards to include new categories, notably for digital creators, in response to the evolving creative landscape.
PRH Unveils New Global Corporate Logo
Penguin Random House unveils new global corporate logo with combined PRH wordmark and Penguin icon.
4 fonts that dominate brand design
Many brands share similar typefaces, risking diluted brand identity in pursuit of uniqueness.
Custom fonts are ideal for brand identity but often overlooked.
'Woke' and 'outdated' rebrand for classic car brand roasted
Jaguar's latest ad, criticized as 'woke' and ineffective, seeks to redefine brand identity without featuring any vehicles, sparking backlash and confusion.
Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"
Tottenham Hotspur has introduced a new brand identity that combines modern design with elements of its rich heritage, reflecting its connection with fans and future aspirations.
Inside hummel: The iconic Danish brand with honest values & big ambitions
Hummel emphasizes its heritage and blend of sports and lifestyle to distinguish itself in the market.
Tottenham Hotspur FC's nostalgic rebrand was a "labour of love"
Tottenham Hotspur has introduced a new brand identity that combines modern design with elements of its rich heritage, reflecting its connection with fans and future aspirations.
Inside hummel: The iconic Danish brand with honest values & big ambitions
Hummel emphasizes its heritage and blend of sports and lifestyle to distinguish itself in the market.
PayPal's new logo is a bold redesign of a famous font
PayPal has unveiled its boldest brand revamp in 25 years, featuring a modern logo that enhances its identity as a universal digital payment platform.
My Favourite Font: Designer Viviana Caponnetto on Freitag
Typography plays a crucial role in personal expression and brand identity.
'The beauty of typography is that there are no rules': Brian Cho on working with fonts
Creating a unique brand identity for a café through custom typography can significantly enhance its personality and memorability.
Mastering Typography In Logo Design - Smashing Magazine
Choosing the right typeface is critical for logo design, aligning with brand identity and influencing its success.
How do you create a visual identity for something you can smell, not see? AWP shares its tricks
AWP combines craftsmanship and nostalgia to create a sensory brand identity for Elsewhere's fragrances through thoughtful typography and packaging.
Duties Studio's organic identity for Neural Codex counteracts the "daunting and robotic" nature of AI
Neural Codex aims to bridge academia and beginner learners through a distinctive visual identity, embracing creativity and approachability in AI discussions.
PayPal's new logo is a bold redesign of a famous font
PayPal has unveiled its boldest brand revamp in 25 years, featuring a modern logo that enhances its identity as a universal digital payment platform.
My Favourite Font: Designer Viviana Caponnetto on Freitag
Typography plays a crucial role in personal expression and brand identity.
'The beauty of typography is that there are no rules': Brian Cho on working with fonts
Creating a unique brand identity for a café through custom typography can significantly enhance its personality and memorability.
Mastering Typography In Logo Design - Smashing Magazine
Choosing the right typeface is critical for logo design, aligning with brand identity and influencing its success.
How do you create a visual identity for something you can smell, not see? AWP shares its tricks
AWP combines craftsmanship and nostalgia to create a sensory brand identity for Elsewhere's fragrances through thoughtful typography and packaging.
Duties Studio's organic identity for Neural Codex counteracts the "daunting and robotic" nature of AI
Neural Codex aims to bridge academia and beginner learners through a distinctive visual identity, embracing creativity and approachability in AI discussions.
Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.
25 Graphic Design Tools That Will Transform Your Work [2024]
Graphic design tools empower creativity. Explore 25 top tools to enhance efficiency and unleash unlimited imagination in design projects.
Social might be taking over online, but your brand still needs a website
A website remains crucial for brands, providing a unique platform for identity and customer engagement amidst rising competition from social media and apps.
How to Create a Brand That Turns Customers Into Diehards | Entrepreneur
Consumer preferences are unpredictable, as evidenced by the resurgence of vinyl records in a digital age.
12 Stunning Squarespace Website Examples
A good website showcases your brand identity and includes clear branding, easy navigation, quality media, mobile optimization, and effective calls to action.
How to Find Clients for a Digital Marketing Agency | ClickUp
Identifying your ideal customer profile is crucial for digital marketing agencies to attract and retain clients effectively.
How CMOs are redefining their strategic impact
Marketing departments must evolve into strategic growth engines, focusing on brand identity and demand generation for business growth.
25 Graphic Design Tools That Will Transform Your Work [2024]
Graphic design tools empower creativity. Explore 25 top tools to enhance efficiency and unleash unlimited imagination in design projects.
Social might be taking over online, but your brand still needs a website
A website remains crucial for brands, providing a unique platform for identity and customer engagement amidst rising competition from social media and apps.
How to Create a Brand That Turns Customers Into Diehards | Entrepreneur
Consumer preferences are unpredictable, as evidenced by the resurgence of vinyl records in a digital age.
12 Stunning Squarespace Website Examples
A good website showcases your brand identity and includes clear branding, easy navigation, quality media, mobile optimization, and effective calls to action.
How to Find Clients for a Digital Marketing Agency | ClickUp
Identifying your ideal customer profile is crucial for digital marketing agencies to attract and retain clients effectively.
Dynamic 3D visuals are transforming brand identity | App Developer Magazine
Companies like QuestOne are redefining brand identity using innovative technologies, specifically dynamic 3D visuals, to enhance engagement and communication of values.
Today in Apple history: 'Here's to the crazy ones' who 'think different'
The "Think Different" campaign redefined Apple’s brand identity, aligning it with innovation and counterculture ideals during its pivotal turnaround under Steve Jobs.
Building Mad: Ba'ndo's dive into eccentric brand design
Istanbul agency Ba'ndo expertly blends Turkish culture with global design to create bold brand identities, such as Mad's playful and irreverent identity.
Burger King's beef with McDonald's is getting stale
Burger King's playful advertising campaign for National Burger Day creatively mocks McDonald's, reinforcing its brand identity through clever visuals.
Today in Apple history: 'Here's to the crazy ones' who 'think different'
The "Think Different" campaign redefined Apple’s brand identity, aligning it with innovation and counterculture ideals during its pivotal turnaround under Steve Jobs.
Building Mad: Ba'ndo's dive into eccentric brand design
Istanbul agency Ba'ndo expertly blends Turkish culture with global design to create bold brand identities, such as Mad's playful and irreverent identity.
Burger King's beef with McDonald's is getting stale
Burger King's playful advertising campaign for National Burger Day creatively mocks McDonald's, reinforcing its brand identity through clever visuals.
Figma aims to transform from a single-product company into an expansive multi-product platform for diverse creative teams.
Liam Gallagher is the new face of Stone Island - a marketing expert explains why he's the perfect fit
Liam Gallagher's partnership with Stone Island exemplifies the powerful connection between celebrity endorsements and brand identity, especially within music fandom cultures.
Controversial Oakland Airport rebrand seems to be confusing passengers
The rebranding of Oakland Airport is causing confusion with passengers related to its proximity to San Francisco.
Legal disputes are unfolding regarding trademark issues and names of the competing airports.
Forget design incubation labs. This logo was literally grown in a petri dish
Crucible developed its logo literally from bacterial cultures, reflecting their innovative approach to design and the science behind their process.
Delightful new London Museum logo lands with a splat
The London Museum has unveiled a new logo with a playful design featuring a pigeon doing a glitter poo, representing the duality of London's characteristics.
duelling clowns and errant paintball guns embrace creative chaos for +61's experimental film
Ambitious creativity thrives in chaos, as demonstrated by the +61 Chaos Experiments' ambitious and unpredictable visual marks.
Forget design incubation labs. This logo was literally grown in a petri dish
Crucible developed its logo literally from bacterial cultures, reflecting their innovative approach to design and the science behind their process.
Delightful new London Museum logo lands with a splat
The London Museum has unveiled a new logo with a playful design featuring a pigeon doing a glitter poo, representing the duality of London's characteristics.
duelling clowns and errant paintball guns embrace creative chaos for +61's experimental film
Ambitious creativity thrives in chaos, as demonstrated by the +61 Chaos Experiments' ambitious and unpredictable visual marks.
5 Considerations When Implementing a Digital-First Rebranding Strategy
Digital-first rebranding is essential for building trust and credibility, involving carefully planned strategies and employee engagement.
How Professional Image Editing Can Transform Your Business's Visual Content
Visual content is crucial for defining brand identity and attracting customers; professional editing services enhance brand perception and engagement.
Canva's cutesy new brand hides its bigger ambitions
Canva has evolved from a social media design tool to an enterprise-friendly creative suite with a new celebratory brand system.
Land Rover Unveils Range Rover Sport SV Edition Two
The latest Range Rover Sport SV Edition Two offers updated design themes and unique branding elements to enhance its presence and performance.
Leader Spotlight: Managing a portfolio of unique brands, with Kevin Nemeth - LogRocket Blog
Maintaining brand identity and leveraging resources among different brands within a holding company are crucial for success.
Carvel's Fudgie the Whale Gets a New Agency
EP+Co named creative agency of record for Rich Products Corporation's six consumer brands, driving marketing strategies and campaigns for growth and cultural relevance.
Nothing Phone (2a) Plus review: iterative improvements, but still very classy
The Nothing Phone (2a) Plus offers small upgrades in performance, camera, and design over its predecessor, maintaining the brand's unique design and premium feel.
Council Post: Building A Kid-Friendly Brand On YouTube: Key Strategies And Tips
Building a successful kid-friendly YouTube brand requires a solid strategy, clear brand identity, defined target audience, unique selling point, and consistent visual/content delivery.
The X logo has triggered yet another design dispute
The Twitter rebrand to X is facing challenges due to controversies surrounding the logo and trademark issues.
Ears are the gateway to a consumer's heart: 5 brands that are hitting all the right notes in sonic branding - Tearsheet
Sound branding creates strong brand association in consumers' minds.
Thirst builds on Milton Glaser's iconic work for Brooklyn Brewery with launch of new masterbrand
Brooklyn Brewery has established a strong brand identity over the years, and Thirst has created a masterbrand strategy to enhance consistency while honoring its heritage.