"Mai Ikuzawa is a multidisciplinary creative with deep roots in car culture, design, and storytelling. Known for blending artistry with adrenaline, she offers a unique perspective on how luxury and sport can intersect. In her role as one of the Bentley Creative Directors, she has already begun redefining the marque's visual language for advertising and brand communication. Ikuzawa is also leading special projects, including an exclusive lifestyle collection debuting in 2026."
"Greg Williams, a renowned photographer and filmmaker, is also central to this creative revolution. With a career spanning warzone photojournalism, Hollywood portraits, James Bond specials, and global fashion campaigns, Williams brings an authentic and cinematic approach to Bentley's image-making. As a Bentley Creative Director, he is working alongside Ikuzawa to reimagine storytelling across still and motion, offering a distinctly human and modern lens on luxury."
Bentley appointed Mai Ikuzawa and Greg Williams as the marque's first-ever External Creative Directors to steer future design, storytelling, and cultural influence. Ikuzawa blends car culture, design, and narrative, and is redefining Bentley's visual language for advertising while leading special projects, including a lifestyle collection debuting in 2026. Williams brings warzone photojournalism, Hollywood portraiture, and fashion campaign experience to create authentic, cinematic imagery across still and motion. The appointments coincide with Bentley unveiling a fifth iteration of its Winged B emblem on the fully electric EXP 15 concept at Pebble Beach, aligning cultural direction with next-generation engineering.
Read at stupiddope.com
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