#creative-direction

#creative-direction

Always wanted to know what it's like backstage at LFW? Maria Kovacks is a Creative Director of Hair and Session Stylist at London Fashion Week. We followed her for two back-to-back shows find out the highs and lows happening backstage at LFW and discover just what it takes to get a show going at the esteemed bi-annual event. Maria has been a hairstylist for over 30 years.

Mai Ikuzawa is a multidisciplinary creative with deep roots in car culture, design, and storytelling. Known for blending artistry with adrenaline, she offers a unique perspective on how luxury and sport can intersect. In her role as one of the Bentley Creative Directors, she has already begun redefining the marque's visual language for advertising and brand communication. Ikuzawa is also leading special projects, including an exclusive lifestyle collection debuting in 2026.

World of Darkness has been my creative north star since the '90s, and I've seen firsthand how these games create communities and inspire storytellers.

"When Le Masurier started at Skyscanner in 2021, there wasn't a ton of belief in brand and brand investment..."

Echos of Reverie is a surrealist fashion editorial suspended between memory and dream, unfolding as a visual symphony of tension and introspection through metamorphosis.

Heaven is the pursuit and chase of virtue and longing for salvation. It depicts angels reaching for a goddess, symbolizing our yearning for goodness and purity.