"When you think of the raving experience, creative direction isn't the first think to come to mind. MindTheGap are the rave collective based in London and Seoul working with artists and creative studios to curate their identify fit for nightlife. In collaboration with artists like Jaewook Shin, Siniša, Hyoungmin Lee, and Studio Tuh, MindTheGap is more than just a party platform."
"MindTheGap's mascot, an original character that goes by 'M', was created by artist Saige. Its figure stands like an ice sculpture modelled after Gollum's cool older brother - bleach blonde spiky hair donning boxing gloves as if his favourite movie is Rocky. Daniel Park is MindTheGap's founder, organising and curating each party's theme. He shares, "With every party, we expand on M's narrative, aiming to create a long-term storyline that evolves alongside our projects.""
MindTheGap is a rave collective operating from London and Seoul that collaborates with artists and creative studios to craft nightlife identities. The collective works with artists including Jaewook Shin, Siniša, Hyoungmin Lee, and Studio Tuh. The group's mascot, 'M', was created by artist Saige and resembles an ice sculpture with bleach-blonde spiky hair and boxing gloves. Daniel Park founded MindTheGap and organizes and curates each party's theme. The collective expands M's narrative with every event to form a long-term evolving storyline. Visuals place M in frosted liminal spaces, glossy biomes, and clouded skies; at a Tokyo party M is depicted free-falling into Shibuya.
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