"Natalia Bryant has made her debut as a creative director with a short film that features a subject matter with which she's very familiar. The 70-second piece is called "Forever Iconic: Purple and Gold Always," and it's all about the worldwide impact of the Lakers - something Bryant has experienced throughout her life as the oldest daughter of one of the Lakers' great icons, Kobe Bryant."
"The film, posted online Wednesday by the Lakers, is a fast-paced tribute to the team and its fans. It features a number of celebrity cameos - Dodgers superstar Shohei Ohtani takes batting practice wearing a Lakers cap; current Lakers star Luka Doncic yells "Kobe!" as he shoots a towel into a hamper; fashion designer Jeff Hamilton creates a number of Lakers jackets; actor Brenda Song obsessively watches and cheers for the team on her computer; Lakers legend Magic Johnson declares, "It's Showtime, baby!""
Natalia Bryant debuted as creative director with a 70-second short film titled "Forever Iconic: Purple and Gold Always" celebrating the Los Angeles Lakers' worldwide cultural impact. The fast-paced tribute blends celebrity cameos from Shohei Ohtani, Luka Doncic, Jeff Hamilton, Brenda Song, and Magic Johnson with fan footage and archival Lakers clips. The film includes notable moments such as LeBron James' on-court exchange and Kobe Bryant's buzzer-beating shot from the 2006 playoffs. The project aims to evoke team pride among existing fans and attract new supporters. Bryant graduated from USC's School of Cinematic Arts and publicly thanked the Lakers.
Read at Los Angeles Times
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