AI is drastically changing the design industry, accelerating production and reducing the importance of traditional craft. The critical issue now is not whether design will be automated, but how designers adapt to this evolution. Historical perspectives, like that of Walter Benjamin, remind us that while technology transforms creation, it can also strip away context and meaning. As routine tasks become automated, designers have an opportunity to focus on deeper insights and meaning rather than just production, fundamentally redefining their roles in creative processes.
It's easy to get swept up in headlines predicting the end of the design industry as we know it. It's true: AI tools can now generate in seconds what once took days for teams of designers.
The craft of execution is no longer a differentiator. For surface-level visuals, speed and quantity now rule. But this shift reveals something deeper: When production is automated, the designer's role becomes less about making and more about meaning.
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