Lotte Wubben-Moy, a defender for Arsenal, transformed the often mundane contract renewal process into an engaging experience by serving as her own creative director for the announcement video. Aiming for authenticity, she focused on connecting with fans, highlighting the community aspect of the club. Her approach featured a spoken-word manifesto directed at fans, emphasizing her commitment to both them and the club. The unique aspect of her video was the inclusion of a British Sign Language symbol, representing her bond with an Arsenal fan, showcasing a refreshing take on player announcements in football.
I see you on the corner, cannon on your heart.
We have such an amazing fan base, and that's why there is this conversation between players and fans.
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