#fan-engagement

#fan-engagement

Over the past several years, I've had the privilege of leading Suburban Propane's sports marketing initiatives, including our ongoing multiyear partnership with NASCAR and Speedway Motorsports. These collaborations have allowed us to connect with millions of fans through meaningful brand experiences, on-site activations and integrated community outreach. From powering campgrounds at race weekends to creating fan engagement zones, I've seen how the right sports partnership can amplify brand visibility, foster loyalty and strengthen relationships with local communities.

Soccer fandom is so much more than a team's wins and losses. For some, it's a vibrant way of life that defines their identity each and every day. That powerhouse dynamic will stoke unparalleled excitement around the 2026 FIFA World Cup. Per We Are Social, brands should plan accordingly as they prep for the ultra-high-profile event, which runs in 16 North American cities from June 11 to July 19 next year.

Football enthusiasts are passionate about their favorite teams, and knowing the NFL logos is a testament to being a true fan. The league features 32 unique logos, each representing different franchises.

The Giro d'Italia generated $36.1 million in sponsorship revenue in 2025, a sharp fall from the previous year as the number of brand partners dropped.

The Bananas have become a cultural phenomenon by tapping more into the entertainment side of baseball. Whether it is having a pitcher throw on stilts, fielders doing flips before catching the ball, or having choreographed impromptu dance routines, the Bananas are proving that baseball is not boring.

Bruce Vilanch is known for his decades of success in television, film, Broadway, and live performances, where he genuinely appreciates public attention and spends time with fans.

Saturday night, the Chicago White Sox celebrated their quirky late owner Bill Veeck with a variety of unique stunts, reminiscent of his tenure with the team.

As music fans themselves, the members of Phantogram know how meaningful a show can be when you're not only watching the artists perform but interacting with them in a relaxed environment. Sarah and I don't think of ourselves as like these big, like rock stars or anything like that, admits Carter. But if one of my favorite bands was playing this really intimate thing that I got to go to and even get a chance to talk to them, I think it would be awesome. So in a way, I guess we were giving back to the fans.

The Syracuse Mets will be renamed starting in the 2027 season, allowing fans to suggest new names through the "Re-Name the Team Community Challenge."

After a thrilling match in the Premier League Summer Series, Manchester United ended with a 2-2 draw against Everton, showcasing their competitive spirit throughout the game.

If you're here at Comic-Con, it's because you're celebrating success of some kind. You're doing something right.' - Nathan Fillion

Blue Ivy Carter, at 13, has evolved from a cameo during the Renaissance world tour to a dynamic performer during the Cowboy Carter tour, engaging fans.

Virtual anime streamers known as VTubers are performing live at large venues, singing at sports events, and launching music careers while engaging fans through immersive experiences.

Season ticket holders will be invited to a BBQ with the players, have access to training camp, access to morning skate, and participate in-person chalk talks with Darche and Patrick Roy.

The Islanders continue to unveil much more of an open-door policy than they've had in the past, providing fans access to training camp practices and morning skates.

The modern stadium serves as a high-tech arena for immersive experiences that extend beyond the playing field, transforming fan interaction with teams and venues.

My fucking tonsilitis still hasn't cleared up so I'm getting steroid treatment. I have plans to get the fuckers out as they're a weak point for me but I need to find some time as obviously we've been non stop.

The Home Run Derby has become highly anticipated since its inception in 1985, rivaling the All-Star Game for viewer interest and excitement.

The evolution of the Club World Cup into a 32-team tournament appears driven by profit motives rather than genuine competitive spirit, much to the players’ and fans’ dismay.

The Miami Dolphins made significant roster changes, trading for Jalen Ramsey, Jonnu Smith, and Darren Waller, prompting discussions on their implications for team culture.

Matthew Knies expressed his deep love for Toronto and the Maple Leafs, emphasizing the exceptional treatment they receive and the strong bond within the team.