#fan-engagement

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Marketing
Fast Company
2 days ago
Marketing

How 'method dressing' is boosting films at the box office

Method dressing, matching outfits to movie themes, boosts box office success. [ more ]
Adweek
1 day ago
Marketing

9 Winning Insights From ADWEEK's Sports Marketing Summit

The sports marketing landscape in 2024 presents opportunities for brands to adapt their strategies. [ more ]
Adweek
1 week ago
Marketing

Women's Sports NewFront Changes the Media Buying Game

Audiences and sponsorship for women's sports grow despite a fragmented broadcast landscape. [ more ]
Inc.com
2 weeks ago
Marketing

What Small Businesses Can Learn From Paris FC's Free Seats

Paris FC offering free tickets to increase fan engagement and visibility, highlighting the value of community engagement over immediate revenue in small businesses. [ more ]
moreMarketing
premier-league
Soccer News
1 week ago
English Premier League

Silva targets derby win to cap more complete Fulham season - Soccer News

Marco Silva believes Fulham's displays are more complete this season compared to last, aiming to please fans in upcoming matches. [ more ]
www.fourfourtwo.com
4 weeks ago
English Premier League

Manchester United in heated dispute with Premier League, over 'frustrating' decision

Manchester United expressed frustration over Premier League decision on fixture rescheduling. [ more ]
www.90min.com
4 weeks ago
London

Man Utd complain to Premier League over rescheduled Bank Holiday fixture

Manchester United requests better fixture scheduling for fans' convenience.
Concerns raised over logistical challenges faced by fans due to Bank Holiday evening game. [ more ]
www.90min.com
1 month ago
Chelsea

Kai Havertz explains how he overcame early Arsenal struggles to become key player

Kai Havertz struggled initially at Arsenal but found success as a striker.
Havertz now feels extremely comfortable at Arsenal after taking time to settle. [ more ]
Soccer News
1 month ago
Chelsea

Mauricio Pochettino wants to build 'genuine relationship' with Chelsea fans - Soccer News

Taking over Chelsea was a risk for Pochettino due to his Tottenham connections.
A late victory over Manchester United brought joy to Chelsea fans amid previous discontent. [ more ]
morepremier-league
nba
www.theguardian.com
1 week ago
New York Knicks

Sixers buy 2,000 tickets for own arena to shut out noisy Knicks fans

The Philadelphia 76ers bought 2,000 tickets to keep New York Knicks fans out of Wells Fargo Arena for Game 6 of the NBA playoff series. [ more ]
The Athletic
3 weeks ago
LA Clippers

Marjanovic intentionally misses free throw, gets Clippers fans free chicken

Rewarding home fans with free chicken for missed free throws has become popular in the NBA, adding excitement to games and creating memorable moments. [ more ]
www.theguardian.com
3 weeks ago
LA Clippers

Man of the people' Boban Marjanovicic intentionally misses free-throw to win fans fast food

Boban Marjanovic intentionally missed a free throw to gift fans free chicken sandwiches, showcasing his fan-friendly approach to the game. [ more ]
Newsday
1 month ago
Brooklyn Nets

Nets downhill slide began early in season

The Nets are on the verge of being eliminated from playoff contention.
The team is facing challenges with inconsistent performance and lack of fan engagement. [ more ]
morenba
taylor-swift
Time Out London
1 week ago
Music

What Swifties - and Travis Kelce fans - had to say at the Black Dog pub

The Black Dog, a south London pub, gained fame as Taylor Swift mentioned it in her album. Fans flock there, boosting business and embracing the connection. [ more ]
www.nytimes.com
2 weeks ago
Music

Taylor Swift: The Tortured' Mailbag

The Tortured Poets Department by Taylor Swift is anticipated to have the biggest opening week of any album this year, sparking mixed critical reactions but strong fan interest. [ more ]
The Ringer
2 weeks ago
Music

Is 'The Tortured Poets Department' Taylor Swift's Most Controversial Album Ever?

Taylor Swift released two albums at midnight, showcasing vulnerability and emotions post-relationship, with strong fan engagement on social media. [ more ]
www.nytimes.com
3 weeks ago
Dining

Los poetas torturados' de Taylor Swift llegan con un bombardeo promocional

The promotion of Taylor Swift's new album involved a multipronged marketing strategy incorporating various platforms and collaborations to engage fans successfully. [ more ]
New York Post
3 weeks ago
Music

Did Taylor Swift slam Kim Kardashian on 'thanK you aIMee'? My mom 'wished you were dead'

Taylor Swift released a surprise second batch of songs for her album 'The Tortured Poets Department' containing hidden messages deciphered by fans. [ more ]
www.nytimes.com
3 weeks ago
Music

Taylor Swift's Tortured Poets' Arrives With a Promotional Blitz

Taylor Swift's album releases transcend just music sales, testing the reach of the celebrity-industrial complex and creating widespread fan engagement. [ more ]
moretaylor-swift
san-francisco-giants
NBC Sports Bay Area & California
3 weeks ago
San Francisco Giants

Snell's latest rough start keeps Giants from building on momentum

The Giants have faced disappointing performances but have the opportunity to capture attention in a less competitive Northern California sports market. [ more ]
NBC Sports Bay Area & California
1 month ago
San Francisco Giants

Giants' late rally wins it on nostalgia-filled day at Oracle Park

The Giants made a concerted effort to reconnect with their fans by bringing back popular former players and figures.
The new Giants manager, Melvin, was honored and embraced by the organization but felt uncomfortable with the spotlight. [ more ]
McCovey Chronicles
1 month ago
San Francisco Giants

Giants ban children from attending games at Oracle Park

Focusing on a different market segment due to financial considerations
Confident in engaging younger fans through TV and online platforms [ more ]
NBC Sports Bay Area & California
1 month ago
San Francisco Giants

Giants will be a lot more fun in 2024, but will they be better?

The Giants have faced challenges drawing fans despite having a strong fan base and a great ballpark.
Pitcher Alex Cobb stressed the need for the team to play a more exciting brand of baseball to boost fan engagement. [ more ]
moresan-francisco-giants
The Drum
1 month ago
Marketing

6 lessons brands can learn from the world of gaming

Gamers value surprise in content
Importance of meeting expectations for fans [ more ]
Adweek
1 month ago
Marketing

Bridging the Worlds of Sports, Technology and Fandom

Understanding fandom and leveraging technology are vital for success in the digital sports and entertainment landscape.
Enhancing digital platforms to promote interaction and community-building can foster global communities of fans. [ more ]
ESPN.com
3 days ago
National Hockey League

Freeze, Ice, Yeti among Utah names in fan survey

Fans have 20 choices to vote on for the new name of the NHL team in Utah.
Community input is valued in naming the team as it is seen as a community asset.
The team will start with the name Utah, featuring it on their jerseys in the inaugural season before a formal rebrand for 2025-26. [ more ]
RMNB
1 week ago
Chicago Bears

Connor McMichael and Dylan Strome attend Hershey Bears' playoff game

NHL players Connor McMichael and Dylan Strome visited the Hershey Bears game, connecting with fans and former teammates. [ more ]
Dabearsblog
1 month ago
Chicago Bears

Tomorrow: DBB Spaces, 9th Pick Edition, at 1 PM ET.

The episode will focus on the ninth pick in the draft.
The hosts will mock draft the first eight picks and discuss options for the Bears at the ninth pick. [ more ]
Bavarian Football Works
1 week ago
Bayern Munich

Bavarian Podcast Works - Postgame Show: Bayern Munich 2-2 Real Madrid (Champions League)

Bayern Munich had one of their best starts to a match this season. [ more ]
Bavarian Football Works
1 month ago
Bayern Munich

Arsenal vs Bayern Munich: Gamethread and Live Blog

Strong emphasis on Arsenal FC's superiority over Bayern Munich this year
Bayern Munich fans relying on hope against Arsenal's strong team [ more ]
Bavarian Football Works
2 months ago
Bayern Munich

Mathys Tel always puts the fans first at Bayern Munich

Mathys Tel is dedicated to continuous improvement and achieving high goals at Bayern Munich.
Tel values his relationship with fans and is committed to engaging with them both on and off the pitch. [ more ]
New York Mets
New York Post
2 weeks ago
New York Mets

Mets 'Rally Pimp' says SNY's Andy Martino's woke criticism 'backfired on him so hard'

The controversy surrounding the 'Rally Pimp' at the Mets game reflects differing opinions on cultural imagery and fan engagement. [ more ]
New York Post
2 months ago
New York Mets

Mets owner Steve Cohen engages with fan yelling at him to lock up Pete Alonso: 'Gotta sign him!'

Steve Cohen engages with fans at Mets spring training facility
Pete Alonso expresses desire to remain with Mets but no contract extension talks yet [ more ]
moreNew York Mets
www.ufc.com
2 weeks ago
JavaScript

Marnic Mann Gets Down To Business

Fans engagement is prioritized in the sports industry. [ more ]
Behind the Steel Curtain
2 weeks ago
Pittsburgh Steelers

New Steelers OT Troy Fautanu was always destined for Pittsburgh, and he has the receipts to prove it

The Pittsburgh Steelers drafted lifelong fan Troy Fautanu, who expressed his admiration for the team on social media years before getting drafted. [ more ]
BikeMag
2 weeks ago
Running

Highlights From The Lifetime Grand Prix At Sea Otter Classic

Marathon cross-country racing requires conserving energy to break competitors' spirits over a long duration. [ more ]
Los Angeles Times
3 weeks ago
LA Dodgers

Letters to Sports: What's going on with the Dodgers' broadcasters?

The article criticizes Dodgers broadcast booth banter and lack of engagement with fans, comparing unfavorably to legendary commentator Vin Scully. [ more ]
TalkNats.com
3 weeks ago
LA Dodgers

Game #19 Celebration weekend | TalkNats.com

A weekend celebration for the Washington Nationals commemorating their 2019 World Series win against the Houston Astros, including giveaways and activities for fans. [ more ]
Her Campus
3 weeks ago
Music

You Weren't The Only One Added To Billie Eilish's Close Friends Story

Billie Eilish's Close Friends story was used as a marketing tactic for her upcoming album. [ more ]
Forbes
5 months ago
Music

How Taylor Swift Built A Billion-Dollar Brand Identity

Taylor Swift has built a massively successful multi-billion dollar brand based on authenticity, personal connection, and relatability.
Interacting with fans and making them feel valued is a key factor in Swift's success. [ more ]
Posting and Toasting
3 weeks ago
New York Knicks

Knicks 120, Bulls 119 (OT): "What a year to be a Knicks fan."

Knicks played overtime to secure playoffs while other teams rest players. Fans enjoy the unexpected journey. [ more ]
Forbes
4 weeks ago
Women in technology

Women Athletes Are Changing The Culture Of Fan Engagement

Women athletes outperform men in social media fan engagement, contributing to increased viewership and attendance in women's sports.
Increased social media usage by women athletes has led to a new era of fandom, bolstering interest in women's sports events. [ more ]
Boston Red Sox
Boston.com
1 month ago
Boston Red Sox

Watch: Tyler O'Neill crushes home run - and maybe a car windshield - at Fenway Park

Tyler O'Neill leads MLB with six home runs this season.
O'Neill is quickly becoming a fan favorite with the Red Sox. [ more ]
NESN.com
1 month ago
Boston Red Sox

Manny Ramirez Has Bizarre Theory About Iconic Red Sox Moment

Manny Ramirez, a member of the 2004 Red Sox World Series-winning team, showcased his unique personality during a recent reunion event.
Ramirez's eccentric behavior continues to intrigue and entertain fans, highlighting his lasting impact on Red Sox supporters. [ more ]
NESN.com
1 month ago
Boston Red Sox

Alex Cora Believes Red Sox Fans Will 'Love' This Player In 2024

Tyler O'Neill is impressing with his performance and attitude in his early days with the Boston Red Sox.
Manager Alex Cora and the organization have high expectations for O'Neill to be embraced by Boston fans. [ more ]
Yahoo Sports
1 month ago
Boston Red Sox

Paul Sullivan: You can star in the new Chicago White Sox ad campaign! Sounds like a plan, huh, Jerry?

The Chicago White Sox are inviting fans to submit their gameday memories for use in advertising campaigns.
The team is seeking fan engagement to boost ticket sales amidst changes in the roster and rebuild phase. [ more ]
Yahoo Sports
1 month ago
Boston Red Sox

Column: You can star in the new Chicago White Sox ad campaign! Sounds like a plan, huh, Jerry?

Fans can submit memories for White Sox advertising campaign showcasing gameday experiences.
Innovative approach to marketing by involving fans to sell tickets instead of just promoting star players. [ more ]
moreBoston Red Sox
Black & White & Read All Over
1 month ago
Podcast

The Old Lady Speaks Podcast, Episode 222: So, about all those links to Bologna players ...

The transfer rumor mill for the 2024-25 season is beginning to pick up, focusing on potential signings and departures for Juventus.
Juventus has been linked to three Bologna players - Joshua Zirkzee, Lewis Ferguson, and Riccardo Calafiori - who are seen as potential fits for a rebuilding Juventus side. [ more ]
www.nytimes.com
5 months ago
Podcast

Helmets Off, Mics Up: N.F.L. Players Discover the Power of Podcasts

NFL players are increasingly hosting podcasts during the season, defying the league's tendency to suppress individuality.
Younger, more tolerant coaches and executives, as well as players who are more business-conscious, have opened the door for NFL stars to become podcast hosts.
The podcasting trend allows players to showcase their personalities and connect with fans on a more personal level. [ more ]
USA TODAY
1 month ago
New York Yankees

Alex Verdugo off to flying start with NY Yankees, embracing the new Bronx 'dawgs'

Verdugo hits first Yankees Stadium home run
Yankees off to a strong 10-2 start [ more ]
Newsday
1 month ago
New York Yankees

Lennon: Yanks' home opener has big start, flat finish

Marcus Stroman's unconventional behavior and interactions with fans and legends made for a memorable spectacle on Opening Day.
Juan Soto's enthusiastic and over-the-top gestures towards fans during his first Opening Day with the Yankees stood out as a unique and endearing moment. [ more ]
www.caughtoffside.com
1 month ago
Chelsea

Mauricio Pochettino believes he's felt a connection with Chelsea fans for the first time

Pochettino starting to build a connection with Chelsea fans after 4-3 victory over Manchester United.
Pochettino emphasizes the importance of fans for the success of the team and project. [ more ]
ESPN.com
1 month ago
Chelsea

Mount returns to Chelsea ready to reignite Man United career

Mount has faced significant challenges since his transfer to Manchester United, including injury setbacks and struggles with transitioning from Chelsea.
One source indicates that Mason Mount has been actively engaging with fans and charity work, trying to integrate and make a positive impact at his new club. [ more ]
www.90min.com
1 month ago
Chelsea

Chelsea Fan Advisory Board bite back at Supporters' Trust criticism of owners

The Fan Advisory Board (FAB) at Chelsea has refuted accusations of lack of fan involvement in the club's decision-making process.
The FAB highlights the increase in resources allocated to fan liaison and emphasizes their role in representing the fans' voice at Chelsea. [ more ]
Lighthouse Hockey
1 month ago
New York Islanders

Islanders Anxiety - Episode 284 - You're the Desperate Team

Islanders face challenges in securing a playoff spot despite occasional wins.
Reflection on a live event at Offside NYC showcasing fan engagement and community support. [ more ]
Kotaku
1 month ago
Video games

This Year's Best Video Game April Fools' Jokes

Video game industry celebrates April Fools' Day with jokes and pranks each year.
Some April Fools' Day jokes in the industry are well-received and appreciated by fans and brands. [ more ]
www.mercurynews.com
1 month ago
East Bay (California)

Bay FC's inaugural home game at PayPal Park: Here's what to expect

Bay FC's inaugural home match at PayPark will attract a sellout crowd of 18,000 fans.
The match can be watched on ION through various streaming services, with the first 5,000 fans receiving an inaugural pin. [ more ]
www.mercurynews.com
3 months ago
East Bay (California)

49ers vs. Lions: Here's what you need to know about getting to and watching Sunday's NFC Championship Game

The San Francisco 49ers have secured their spot in the NFC Championship Game for the third consecutive year.
The game against the Detroit Lions will be held on Sunday at Levi's Stadium, with the 49ers expecting a packed house. [ more ]
NBC Chicago
1 month ago
Chicago White Sox

These are the promotional giveaways for the White Sox' first home series

Fans can enjoy unique collectibles and merchandise through the White Sox promotional giveaway schedule.
The Guaranteed Rate Field offers various fan engagement activities like running the bases on Family Sundays. [ more ]
Eater Chicago
1 month ago
Chicago White Sox

White Sox Play It Safe With 2024 New Food Options

Stadium food trend shifting towards classics like hot dogs and Cracker Jack rather than gimmicky offerings.
Partnerships with restaurants and festivals aim to attract fans and grow the fanbase. [ more ]
Bitter and Blue
1 month ago
Manchester City

Manchester City Announce USA Tour, John Cena + Erling Haaland?

Manchester City announces four-city USA tour featuring matches against top European giants.
The club's Senior Vice President Partnerships highlights the success of their previous U.S. visits and the growing fan base in the region. [ more ]
Amazon Web Services
1 month ago
DevOps

Driving Development Forward: How the PGA TOUR speeds up Development with the AWS CDK | Amazon Web Services

The PGA TOUR prioritizes fan engagement by providing immersive experiences through a new mobile app and website.
The PGA TOUR improved development efficiency and speed by transitioning to a microservice-based architecture for their app and website. [ more ]
TalkNats.com
1 month ago
Major League Baseball

SPRING BREAKOUT exhibition game | TalkNats.com

The 'Spring Breakout' game showcases future stars mid-Spring Training. Prospects play nearby team's top prospects in a unique doubleheader format.
Event provides fans a glimpse of future MLB talent, with a focus on prospects' development and interaction with fans. [ more ]
Adweek
1 month ago
Marketing

Megan Thee Stallion to Bring Hot Girl Energy to Social Media Week

Megan Thee Stallion to discuss authenticity in fan engagement at Social Media Week
Pete and Thomas Foundation's focus on uplifting underserved communities [ more ]
Battery Power
2 months ago
Atlanta Braves

Help us make Battery Power better!

Ultimate goal is to be one-stop-shop for Atlanta Braves content
Seeking feedback from fans on preferred content format [ more ]
Battery Power
2 months ago
Atlanta Braves

Saturday Spring Training open thread

Atlanta Braves gearing up for the upcoming baseball season with player arrivals and workouts.
Engagement with fans through content like podcasts and YouTube to build a strong community. [ more ]
Mail Online
2 months ago
Artificial intelligence

AI creates the 'greatest Formula 1 track on Earth'

Fans' dream F1 track materialized through AI.
Sky Sports celebrates F1 season start with AI-created ultimate track. [ more ]
www.mercurynews.com
2 months ago
San Francisco

Photos: Earthquakes celebrate 50th season with block party

Rain didn't dampen San Jose Earthquakes' 50th celebration with former players hosting activities for kids and interviews for fans.
Event featured Skills Challenge, player interviews, music, and autograph sessions, setting a festive mood ahead of the upcoming season. [ more ]
www.mercurynews.com
3 months ago
San Francisco

49ers will host NFC Championship watch parties in San Jose, Oakland, San Francisco

San Francisco 49ers will host watch parties in San Jose, Oakland, and San Francisco for fans without tickets to the NFC Championship Game.
Fan rallies and watch parties are also scheduled in Mexico City, Monterrey, Mexico, and Leeds, England for global fans who have joined the fan base. [ more ]
The Drum
3 months ago
Marketing

Fandom, on your own terms: How brands will spearhead immersion in 2024

Different ways to experience live events are appealing to different segments of fans.
Creating a sense of community can make consumers more excited to purchase from brands. [ more ]
Pats Pulpit
3 months ago
New England Patriots

O Captain, My Captain

Hope is a universal aspect of sports that keeps fans engaged and coming back each season.
There is a cluster of states where hope in sports has been fully realized, leading to a lack of excitement for fans. [ more ]
Nieman Lab
4 months ago
Media industry

The cable news kayfabe is dead

Kayfabe is a term used by professional wrestlers to describe the world of scripted storylines and characters in their performances.
Breaking kayfabe, or revealing the behind-the-scenes reality, was previously discouraged but has become accepted and even embraced by fans. [ more ]
Digiday
5 months ago
Marketing

Why a sports-first marketing strategy will provide brands with long-term loyalty

The Super Bowl 2024 advertising inventory has already sold out, showing the importance of sports audience advertising.
Sports fans are 28% more likely to pay attention to commercials.
Automated creative with game-time accurate information engages high-value fans. [ more ]
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