fromHubspot
3 days ago4 marketing takeaways from Taylor Swift
Swift is known for her loyalty to her devoted fans, the Swifties. Years ago, she randomly showed up at a wedding shower she was invited to, and bought Christmas gifts for other followers. Before releasing her reputation and Lover albums, she held Secret Sessions, where she premiered the record (and ate homemade goodies) with hand-picked groups of uber-fans. These experiences made her followers feel unique and special - and cemented their fandom for life.
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