#fan-engagement

#fan-engagement

The organisers of the Champions Cup are looking to shift the start of the tournament back to October to add extra impetus to the pool stages. This year's competition kicked off in December, but there is collective support from coaches and clubs to commence their campaigns before the packed November Test window. The current structure and calendar slots are technically in place until 2030, but there is growing recognition that a change could be helpful.

Mike Jones upgraded to iPhone 17 Pro Max but kept his legendary 281-330-8004 number, proving his 2005 marketing strategy was pure genius. Mike Jones just proved that some marketing strategies never go out of style, and his legendary phone number, 281-330-8004, continues to ring even on his brand-new iPhone 17 Pro Max. The Houston rapper posted on Instagram showing his phone was already buzzing with calls before he even finished setting up his new device.

Since its inception five years ago, hello82 has emerged as a bridge between K-pop artists and fans, hosting immersive live experiences at its event spaces in Los Angeles and Atlanta. In May, the independent label unveiled a new flagship location in SoHo, where musical juggernauts including ATEEZ, LE SSERAFIM, AMPERS&ONE, A2O MAY, WONHO, and P1Harmony have already made appearances. It was the ongoing partnership between hello82 and P1Harmony, however, that enabled the company to take its next major step in expanding its global footprint.

Basketball and soccer have grown in popularity at exponential rates, athletes are finally being recognized worldwide for their efforts and leagues like the WSL, WNBA and NWSL have reached a level of cultural significance that many couldn't even imagine just 10 years ago. For major leagues and platforms, this shift in culture has been easier said than done. There never seems to be a proper balance between engaging a new audience and keeping the core fanbase happy.

Bayern Munch president Herbert Hainer embraces the club history, but is also eager to see it pave its way into the future - with fans by its side. "FC Bayern is a club that values dialogue - something we've been putting into practice for many years, not least through our numerous member engagement activities. My personal highlight in this regard was the revival of our promotion walk around Lake Tegernsee in the summer, 60 years after our promotion to the Bundesliga,"

Here are my takes on each team's number one stud so that you can keep your eye out for them during the action this season. While I encourage you to watch hockey for the sport, these guys certainly won't hurt! Do you have a favorite team? Have any of these gentlemen convinced you to become a fan? Let me know in the comments!

At WIRED's Big Interview event in San Francisco, the onetime YouTuber and Crazy Rich Asians director said that working with acts like Justin Bieber taught him the value of connecting with fans online during the creation process. While directing Bieber's concert film, Never Say Never, in the late aughts, Chu said the then-14-year-old star used Twitter to introduce him to fans.

It's been five years since WONHO debuted as a solo artist after departing MONSTA X in 2019. In that time, he completed his mandatory military service, released a string of EPs, and reunited with fans at last December's Welcome Back WENEE fan meeting. Now, with the release of his debut English album Syndrome, featuring standout tracks What Would You Do and Better Than Me, WONHO is stepping boldly into a new chapter.

What are they clicking on in the content they're consuming, what merchandise are they browsing in the store? What's their race weekend experience look like? When you really understand human behavior and apply the power of AI, it becomes a huge accelerant to help us deliver more content, experiences and bespoke merchandise drops that are absolutely tailored to that individual.

Swift is known for her loyalty to her devoted fans, the Swifties. Years ago, she randomly showed up at a wedding shower she was invited to, and bought Christmas gifts for other followers. Before releasing her reputation and Lover albums, she held Secret Sessions, where she premiered the record (and ate homemade goodies) with hand-picked groups of uber-fans. These experiences made her followers feel unique and special - and cemented their fandom for life.

"I think Miggy said it best on the radio, about how special it is now for his life, the relationship with the fans. The outpouring of love and everything they are saying to him, and how it has changed his life," Hershiser told DodgerBlue.com. "If I relate it back to 1988, my life was changed too. So when that relationship gets established and then is passed on from one generation to the next, we have the Gibson and maybe the Hershiser.

Recently, the trio of Brad Keselowski, Chris Buescher, and Ryan Preece once again showcased their lighter side in a viral X post by Preece, captioning it, "When your boss says you can work from anywhere." The video featured a mock Zoom meeting among the RFK drivers, with Preece humorously working remotely from inside his race car cockpit. The clip resonated with the fans immediately, where they mixed NASCAR shop talk with a dose of workplace comedy that fans couldn't get enough of.

"Let's go! Let's go!"

Back in the day, old actors were very happy being Dickie. I went into an off licence in Chiswick and this lad went: All right, Dickie? I said: Do you know what happens to people who call me Dickie? He said: Oh no, sorry mate. I said: I'm only joking. I don't give a shit. Call me what you want.

We brought back the white panel caps as a specialty cap last season for our three 40th anniversary celebration days. We also wore the white panel cap back on August 16th 2015 for one game as part of our "Turn Back the Clock" night. We received a lot of positive feedback from our players and from our fans on social media, so we took that opportunity to discuss introducing it more frequently and approached the league to add it to our cap options.

The legalization of sports betting in Texas is reshaping the dynamics of Dallas Cowboys fandom. Fans are finding new ways to engage with games, enhancing their overall experience. As this trend evolves, it presents both opportunities and challenges for supporters. Sports betting has seen a surge in popularity across Texas, particularly among Dallas Cowboys fans. Known for their fervent support and unwavering loyalty, these fans are now embracing a new dimension of game-day excitement.

OK, it's like this: I'm going to give one of you half a crown, and take the other one with me to Anfield, to watch the football.

Caitlin Clark and her army of fans are the WNBA's most valuable business asset. Not the most valuable player (at least not yet) ... but business asset. Clark's arrival in the spring of 2024 sent the league's television ratings, attendance, media rights, sponsorships and franchise evaluations soaring. Overnight, billionaires were fighting to pay $250 million for teams of their own. Clark offered more than just logo-3 highlights. She gave the league hope.

Forget, for a moment, what he's done on the field - which isn't easy to forget since he's scored six times and assisted on three other goals in seven games, only one of which LAFC lost. The transformation Son has brought everywhere else since joining the team seven weeks ago has been breathtaking. He arrived just as the dog days of summer were becoming ferocious.

Golden State Valkyries take the court for their first-ever playoff game, SJDA is hosting a pregame Block Party, for all fans, with, or without a game ticket. This is more than just a pregame party; it's a chance for Valkyries fan to unite, share its passion, and build an electric atmosphere that will carry our team to victory. Come early, be loud, and get ready to be a part

In November 1980, I was 13 and making my way to Firhill from East Kilbride alone, arriving at the game to discover there was no manager in the dugout. It seemed very strange but, as I went on my own and was too shy to speak to anyone while I was there, it wasn't until the next day that I found out via the Sunday Mail that Bertie Auld had resigned and gone to Hibs.

Cheering at the stadiums and buying replica jerseys shifted to new ways to consume sports. Live matches on the Sportsbet betting platform, social media, fantasy leagues, highlights, and apps are capturing the attention of today's fans. Teams and brands understand that to keep fans engaged, they need to meet them wherever they are. This triggered an entirely new approach based on data about fans' behaviours, which proved to be just as valuable as the sports themselves.

Soccer fandom is so much more than a team's wins and losses. For some, it's a vibrant way of life that defines their identity each and every day. That powerhouse dynamic will stoke unparalleled excitement around the 2026 FIFA World Cup. Per We Are Social, brands should plan accordingly as they prep for the ultra-high-profile event, which runs in 16 North American cities from June 11 to July 19 next year.

The Giro d'Italia generated $36.1 million in sponsorship revenue in 2025, a sharp fall from the previous year as the number of brand partners dropped.