"TikTok and La Liga today announced the renewal of their strategic partnership agreement, maintaining the platform's role as a priority partner for innovation in digital content for the competition. With this partnership, both entities continue their commitment to promote sports culture and bring the passion of Spanish soccer to a global community."
"This means that fans in [28] countries can enjoy unique experiences including in-app hubs and hashtags, allowing users to follow the latest news, while match days will feature real-time content for an even more dynamic and exciting experience."
TikTok and LaLiga renewed a strategic partnership, keeping TikTok as a priority partner for digital-content innovation across the competition. The partnership commits both entities to promote sports culture and extend the passion of Spanish soccer to a worldwide audience. Fans in 28 countries will access dedicated in-app hubs and hashtags to follow the latest news and club content. Match days will feature real-time content to create a more dynamic and exciting viewing experience. The collaboration focuses on enhancing fan engagement and leveraging TikTok’s platform to deliver localized and global football experiences.
Read at Social Media Today
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