"What are they clicking on in the content they're consuming, what merchandise are they browsing in the store? What's their race weekend experience look like? When you really understand human behavior and apply the power of AI, it becomes a huge accelerant to help us deliver more content, experiences and bespoke merchandise drops that are absolutely tailored to that individual."
"Personalization isn't just about data; it's about context. AI can connect signals across platforms, languages, and moments to deliver experiences that feel intuitive and relevant."
AI enables businesses to move beyond surface-level click data and understand deeper human behavior and context to deliver more relevant marketing. Aston Martin Aramco Formula One Team and Cognizant apply AI for predictive storytelling, personalized fan experiences, and bespoke merchandise drops tailored to individual preferences. AI connects signals across platforms, languages, and moments to create intuitive experiences for a vast, multilingual global audience. Understanding browsing, content interactions, and event experiences lets teams accelerate content delivery and customize offerings. Technology enhances scale and precision, while human behavior remains the core driver for effective, personalized engagement.
Read at The Berkshire Eagle
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