"A California-based tech company is pitching exactly that by building AI avatars of every Major League Baseball star. The AI firm Genies recently signed an intellectual property deal with MLB Players Inc. the business arm of the Major League Baseball Players Association to create a cartoon-like "companion" version of every player on the league's roster. Once the product officially launches, baseball fans will supposedly be able to hold a conversation with the avatars on the Genies website,"
""This isn't actually Shohei Ohtani," said Akash Nigam, the CEO and founder of Genies, in an interview with CBC News. "This is his Genie, and his Genie happens to know everything about him. And it's kind of like his little sidekick that you can get to know." The project illustrates how the fan-celebrity relationship is evolving in step with advancements in artificial intelligence, especially as companies look for opportunities to capitalize on intellectual property through valuable licensing agreements."
Genies signed an intellectual property deal with MLB Players Inc. to create cartoon-like, AI-driven companion avatars for every Major League Baseball player. Fans will be able to converse with each avatar on the Genies website, asking about gametime decisions or recent plays. The avatars are positioned as player 'Genies' that know extensive information about the athlete. The agreement is a blanket, catch-all license covering every rostered player, simplifying rights clearance compared with individual negotiations. Legal practitioners note that blanket deals are common for trading cards and video games, and some players may seek active involvement in shaping their avatar renderings.
Read at www.cbc.ca
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