"Ewell said this year fans can expect a "much sleeker, much more innovative (and) immersive" experience. "We always continue to ramp up all of the scenic elements, all of the beautiful graphics, that's what we change every year," she told the Bay Area News Group. "People just really want to get in the game, they want to celebrate their team, they want to see players with their helmets off.""
"The Super Bowl Experience also acts as a museum for the NFL's crown jewels. Fans can view all 59 Super Bowl rings made from the champion teams ranging from the Green Bay Packers to the Philadelphia Eagles. The seven-pound sterling silver Vince Lombardi Trophy will also be on display. "This is a huge opportunity to put San Francisco and the Bay Area on a global stage, and it's just about coming together," Ewell said. "Even if you're not a fan, I think we can convert you by the time you get done here.""
The Super Bowl Experience opened at San Francisco's Moscone Center, welcoming thousands of fans with interactive attractions and opportunities for player autographs. The sprawling exhibition functions as a traveling, fan-accessible NFL theme park featuring athletic challenges such as a timed 40-yard dash and vertical-jump tests modeled on combine records. The event showcases NFL history with all 59 Super Bowl rings on display alongside the seven-pound sterling silver Vince Lombardi Trophy. Scenic elements and large-scale graphics receive annual upgrades to enhance immersion. The experience encourages team celebration, converts casual visitors into fans, and runs from 3 p.m. to 10 p.m. on Tuesday, Feb. 3.
Read at The Mercury News
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